Search Engine Optimization Manager Jobs in Rochester Hills, MI

Job Title: Marketing and eCommerce Coordinator Department: Marketing

Reports To: Marketing Manager FLSA Status: Exempt

DiaMedical USA is a fast-growing medical equipment distributor located in Farmington Hills, MI. At DiaMedical USA, our mission is to improve quality healthcare by acting as a turnkey solution for healthcare facilities and educational institutions, allowing clinicians and instructors to prioritize patient care. As one of the largest healthcare and education equipment providers in the country, we achieve our mission by simplifying the purchasing process and operating as a single source supplier of over 1,500 healthcare and instructional manufacturers.

DiaMedical is seeking a Marketing and eCommerce Coordinator to support the Marketing department's initiatives including building a stronger online presence for our brand through our website, reporting and analysis, and tradeshow coordination. A focus of this role is on generating and implementing eCommerce strategies and creative ways to attract customers to DiaMedical's website to provide positive customer experiences and help drive sales.

This position requires careful and creative undertaking of technical information, reporting, and processes. It also requires a hands-on approach with work that is high quality and precise. There is a great deal of attention to developing creative solutions to problems and opportunities.

Key Responsibilities and other duties as assigned:

eCommerce Website:

• Maintains the day-to-day activities on the eCommerce website, monitors and analyzes its overall performance, & identifies areas of improvement to achieve goals of improving user experience, increasing website traffic and sales, and building brand awareness.
• Manages and improves site search term functionality, maintains and enhances filters and related item recommendations.
• Manages new and existing product content that supports site operations and growth strategies including product categories, descriptions, attributes, item placement and SEO tags.
• Implements Search Engine Optimization (SEO) to grow organic search rankings and traffic.
• Manages the development, implementation, and optimization of paid search campaigns including AdWords buys with Google.
• Provides timely updates of eCommerce content to the outside Web Development Team to implement.
• Reviews and tests web content, searches, links, and design to identify gaps and errors, assesses the functionality and usability of the site, and provides changes to the outside Web Development Team to update in a timely manner.
• Monitors for broken images and missing links; supports product additions and updates.
• Researches, understands, and analyzes our industry, competitors, and customers to advise what content engages and appeals to our customer base.

Marketing Reporting:

• Develops and analyzes marketing reports across catalogs, websites, and email campaigns to identify trends, optimize engagement, and drive continuous improvement.
• Utilizes Microsoft Excel including advanced functions like VLOOKUP, XLOOKUP, and pivot tables

Tradeshows:

• Supports the planning and execution of trade shows and events, including creating tradeshow booths and materials.
• Collaborates with internal teams and vendors to ensure tradeshow materials meet branding and quality standards.
• Manages logistics, timelines, and budgets for tradeshow activities.

Travel:

• US Travel up to 10% required based on the schedule of tradeshows

Education:

• Bachelor's Degree in eCommerce, Business, Marketing, Communications, or a related field and 3 years of relevant eCommerce experience or the equivalent of 7 years combination of education and experience.

Skills and Experience:

• Experience implementing customer facing eCommerce web content and solutions.
• Experience managing SEO/SEM.
• Working knowledge of website and marketing analytic tools, ad serving tools and PPC campaigns.
• Proficient in Microsoft Office products with advanced proficiency in Excel including VLOOKUP, XLOOKUP, and pivot table functions.
• Experience working in NetSuite and SuiteCommerce Advanced a plus.
• Motivated, self-starter with an ability to work cross-functionally and develop a collaborative work environment across multiple teams.
• Strong analytical skills and creative problem-solving abilities.
• Strong verbal and written communication skills that can adjust to the audience base.
• Keen attention to detail and accuracy.
• Ability to learn and demonstrate knowledge of DiaMedical products.

Benefits and Compensation:

• Competitive wages.
• Medical, dental, and vision insurance coverage options.
• 401(k) retirement plan with company matching contributions.
• Paid time off, personal time, paid holidays, and hybrid onsite/remote work schedule.
• Company-paid life insurance.
• Voluntary life, disability, accident, and critical illness insurance options.
• On-site fitness center.
• Casual dress code.
• The opportunity to make a difference in the ever-growing healthcare field.

Physical and Cognitive Demands:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. However, for Americans with Disabilities Act (ADA) purposes, the essential functions of the job may or may not have been described for purposes of ADA reasonable accommodation. All reasonable accommodation requests will be reviewed and evaluated on a case-by-case basis and may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this position, the employee is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk and hear; and requires color and close vision. The employee is occasionally required to stand and walk. The employee must occasionally lift and/or move up to 15 pounds. No employee is authorized to lift weight over 50 pounds without assistance.

This role requires the individual to be able to understand, remember, and communicate moderately complex information and understand problems and collaborate on alternative solutions; organize and prioritize thoughts, ideas and own work schedule; apply common sense, analyze and make decisions which have significant impact on the immediate work unit and monitor impact outside immediate work unit; express written and spoken word for internal and external communications and compose materials such as detailed reports, forms, letters, manuals, catalogs, publications, etc. and communicate information; and compute, analyze and interpret numerical data for reporting purposes.

DiaMedical is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, marital status, genetic information, national origin, disability, veteran status, and other protected characteristics.

Information is available here: http://www1.eeoc.gov/employers/upload/eeoc_self_print_poster.pdf

If you are made a conditional offer of employment, you will be required to undergo a drug test and background check (including criminal record check).