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Search Engine Optimization Manager Jobs in Pittsburgh, PA

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PPC Manager

Washington, PA · On-site

PPC Optimization Manager: For anyone who wants to be world-class at managing and analyzing AdWords ... Required Skills and Experience: * 3+ years of full-time work experience in PPC or SEM - brand or ...

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Search Engine Optimization Manager information

See Pittsburgh, PA salary details

$37.4K

$80.6K

$125.7K

How much do search engine optimization manager jobs pay per year?

As of Aug 9, 2026, the average yearly pay for search engine optimization manager in Pittsburgh, PA is $80,554.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,400.00 and $91,100.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Pittsburgh, PA are hiring for Search Engine Optimization Manager jobs? Cities near Pittsburgh, PA with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you

Paid Media and SEO Specialist

Levin Furniture & Mattress

Pittsburgh, PA

Full-time

Posted 24 days ago

Levin Furniture rating

7.1

Company rating: 7.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

21st of 62 rated furniture retailers

Job description

As SEM/SEO Specialist, you'll drive our paid and organic search performance. On the SEO side, you'll own content strategy, link-building, and keyword strategy to grow search rankings. On the SEM side, you'll build, execute, report on, and optimize PPC campaigns to increase qualified site traffic. You'll also extend these efforts across the broader digital marketing mix, including Google Display Network, YouTube, social platforms, and our internal DSP.

Essential Duties & Responsibilities:

  • Lead the planning, development, execution, and optimization of paid search campaigns across Google, Yahoo, and Bing, in line with business strategy and budget requirements.
  • Conduct keyword research, write and implement ad copy, and set bid strategies and budgets across multiple stores to maximize ROAS.
  • Leverage AI-powered tools (e.g., for keyword research, ad copy generation, bid optimization, and performance analysis) to improve campaign efficiency and results.
  • Identify optimization opportunities and run A/B tests to continually improve campaign performance.
  • Partner with the Digital Media Buyer to run, QA, and optimize campaigns across DSP, social media, and email.
  • Monitor and report on PPC and broader campaign performance using analytics tools, tracking key KPIs.
  • Manage SEO efforts, including keyword strategy, content strategy, and link-building to improve search rankings.
  • Recommend improvements to website architecture, content, and internal linking to strengthen SEO positioning.
  • Monitor and optimize brand visibility in AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity) as part of the broader SEO strategy.
  • Collaborate with the marketing team to align SEM/SEO efforts with overall brand voice and marketing initiatives.
  • Stay current on SEO, SEM, and PPC industry trends, tools, and best practices, including the evolving impact of AI on search.
  • Other duties as assigned.

Education & Experience:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Two to three years of experience in successfully developing and executing SEM campaigns across Google, Yahoo, and Bing.
  • Google Ads certifications or other relevant certifications are a plus.
  • Experience with keyword research tools like Brightedge, Conductor, SEM Rush, MOZ, and Ahrefs.
  • Experience with DSPs (e.g., The Trade Desk, DV360) and social media advertising platforms (Meta, Pinterest, TikTok, etc.) is a plus.

Skills & Abilities:

  • Proficiency in analytic tools such as Google/Adobe Analytics to analyze campaign performance and make data-driven decisions.
  • Comprehensive knowledge of performance marketing, conversion, and online customer acquisition.
  • Up-to-date with the latest trends and best practices in search engine marketing.
  • Expertise in Google Analytics, Google Ads, Bing Ads, and other critical SEM tools.
  • Familiarity with AI-powered marketing tools for campaign optimization and content generation, and awareness of AI-driven search experiences (e.g., Google AI Overviews, ChatGPT, Perplexity).
  • Strong analytical capabilities, numerical skills, and experience in generating comprehensive SEM reports.
  • Demonstrated knowledge of computerized software, including Microsoft Office Word, Excel, PowerPoint.
  • Familiarity with GA4.
  • Ability to apply effective communication skills, reading, verbal and written, to interact with customers, colleagues, and stakeholders.
  • Ability to apply effective and accurate data entry.
  • Ability to work independently and in a team environment.
  • Ability to multitask and prioritize tasks in a fast-paced environment.

Physical Demands:

  • Ability to move up to 15 lbs.

Ability to remain in a stationary position for an extended period.

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