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Search Engine Optimization Manager Jobs in State College, PA

Varsity Tutors

Wordpress Tutor

State College, PA · Remote

$18 - $40/hr

Deep knowledge of WordPress site creation, theme selection and customization, page and post management, plugin installation and configuration, media management, basic SEO, widget and menu ...

Varsity Tutors

HTML Tutor

State College, PA · Remote

$18 - $40/hr

Ability to explain semantic markup, responsive design principles, ARIA roles, and SEO-friendly structure while preparing students for web development, digital media, and front-end engineering ...

InspectionGo

Content Marketing Specialist

Tyrone, PA

$50K - $60K/yr

Editorial Calendar Management:Develop and maintain a content calendar to ensure consistent and ... Knowledge of SEO best practices and keyword research is a plus. Compensation and Benefits * $50k ...

InspectionGo

Content Marketing Specialist

Tyrone, PA · On-site

$50K - $60K/yr

Editorial Calendar Management: Develop and maintain a content calendar to ensure consistent and ... Knowledge of SEO best practices and keyword research is a plus. Compensation and Benefits * $50k ...

InspectionGo

Content Marketing Specialist

Tyrone, PA · On-site

$50K - $60K/yr

Editorial Calendar Management:Develop and maintain a content calendar to ensure consistent and ... Knowledge of SEO best practices and keyword research is a plus. Compensation and Benefits * $50k ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in State College, PA

Search Engine Optimization Manager information

See State College, PA salary details

$39.1K

$84.3K

$131.5K

How much do search engine optimization manager jobs pay per year?

As of Aug 6, 2026, the average yearly pay for search engine optimization manager in State College, PA is $84,310.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $95,400.00 per year, depending on experience, location, and employer.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near State College, PA are hiring for Search Engine Optimization Manager jobs? Cities near State College, PA with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in State College, PA as of August 2026, with employment types broken down into 81% Full Time, 17% Part Time, and 2% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $84,310 per year, or $40.5 per hour.

Digital Marketing and Analytics Strategist

Penn State University

University Park, PA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 20 days ago

Penn State University rating

7.8

Company rating: 7.8 out of 10

Based on 103 frontline employees who took The Breakroom Quiz

226th of 615 rated colleges and universities

Job description

APPLICATION INSTRUCTIONS:
  • CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply here, apply internally through Workday.
  • CURRENT PENN STATE STUDENT (not employed previously at the university) and seeking employment with Penn State, please login to Workday to complete the student application process. Please do not apply here, apply internally through Workday.
  • If you are NOT a current employee or student, please click "Apply" and complete the application process for external applicants.

Approval of remote and hybrid work is not guaranteed regardless of work location. For additional information on remote work at Penn State, see Notice to Out of State Applicants.
POSITION SPECIFICS
Penn State Outreach is seeking a detail-oriented and data-driven Digital Marketing and Analytics Strategist to lead the measurement, reporting, and optimization of our digital marketing efforts. This role will be responsible for managing analytics platforms, campaign tracking, SEO, paid media, and reporting dashboards to ensure that all digital initiatives are measurable, effective, and aligned with organizational goals.
Responsibilities include:
  • Collaborate with web, email, and content strategists and design teams to align campaigns and improve landing pages based on analytics and testing.
  • Train staff on analytics tools and serve as the internal expert on performance analysis and reporting, paid media, and SEO
  • Review and analyze market and/or institutional data to inform marketing strategy and tactical development, including managing Google Ad campaigns (search, display, remarketing, video, and performance max)
  • Collaborate with marketing strategies to develop a clear understanding of target audiences and their needs through a review of consumer information and the results of market research
  • Conduct keyword research and SEO optimization, monitor search rankings, collaborate on best practices implementation, and manage search performance tools like Google Search Console and Bing Webmaster Tools.
  • Manage paid campaigns across social media and other advertising platforms, as needed
  • Optimize digital ad spend, targeting, keywords, ad copy, and bidding strategies to maximize ROI
  • Configure and manage Google Tag Manager (GTM) containers across multiple websites, deploy tracking tags for various platforms, and troubleshoot tagging issues through QA testing.
  • Configure and maintain Google Analytics (GA4) to monitor website and ad campaign performance. Utilize digital analytics data, third-party subscription tools, and search engine optimization tools to improve performance

Additional responsibilities may include:
  • Build and maintain interactive dashboards and reports in Google Locker Studio and Power BI
  • Integrate Constant Contact email campaigns into analytics dashboards and collaborate with the email marketing strategist on UTM tracking to measure engagement and conversion performance.
  • Leverage analytics, heatmaps, and A/B testing to optimize website conversions and collaborate with strategists to enhance site structure and user experience.
  • Manage campaign tracking through vanity URLs and UTM parameters, maintain attribution models to assess channel performance, and ensure consistent naming and tracking standards across Outreach marketing channels
  • Establish and track key performance indicators based on business goals and marketing strategies
  • Provide status reports on marketing effectiveness through appropriate channels, and ensure that changes are made based on the results of data analysis
  • Participate in the development of campaign budgets and monitor campaign expenditures
  • Stay current on digital marketing and analytics trends, tools, and platform changes
  • Ensure compliance with GDPR, CCPA, and other privacy regulations related to digital tracking

MINIMUM EDUCATION, WORK EXPERIENCE & REQUIRED CERTIFICATIONS
Bachelor's Degree3+ years of relevant experience; or an equivalent combination of education and experience acceptedRequired Certifications:None
How to Apply:
  • Uploading a cover letter and resume is required to be considered for this position.

About Penn State Outreach:
Penn State Outreach amplifies the University's land-grant impact through community partnerships, experiential learning, and diverse programming that reverberates within and extends beyond the borders of Pennsylvania. Our programs and partnerships engage and empower communities and individuals within the Commonwealth and beyond to become resilient, healthy, sustainable, and innovative.
BACKGROUND CHECKS/CLEARANCES
Employment with the University will require successful completion of background check(s) in accordance with University policies.
Penn State does not sponsor or take over sponsorship of a staff employment Visa. Applicants must be authorized to work in the U.S.
SALARY & BENEFITS
The salary range for this position, including all possible grades, is $65,508.00 - $94,980.00.
Salary Structure - Information on Penn State's salary structure
Penn State provides a competitive benefits package for full-time employees designed to support both personal and professional well-being. In addition to comprehensive medical, dental, and vision coverage, employees enjoy robust retirement plans and substantial paid time off which includes holidays, vacation and sick time. One of the standout benefits is the generous 75% tuition discount, available to employees as well as eligible spouses and children. For more detailed information, please visit our Benefits Page.
CAMPUS SECURITY CRIME STATISTICS
Pursuant to the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act and the Pennsylvania Act of 1988, Penn State publishes a combined Annual Security and Annual Fire Safety Report (ASR). The ASR includes crime statistics and institutional policies concerning campus security, such as those concerning alcohol and drug use, crime prevention, the reporting of crimes, sexual assault, and other matters. The ASR is available for review here.
EEO IS THE LAW
Penn State is an equal opportunity employer and is committed to providing employment opportunities to all qualified applicants without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability or protected veteran status. If you are unable to use our online application process due to an impairment or disability, please contact 814-865-1473.
Penn State is committed to and accountable for advancing equity, respect, and belonging. We embrace individual uniqueness, as well as a culture of belonging that supports equity initiatives, leverages the educational and institutional benefits of inclusion in society, and provides opportunities for engagement intended to help all members of the community thrive. We value belonging as a core strength and an essential element of the university's teaching, research, and service mission.
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