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Search Engine Optimization Manager Jobs in Merion, PA

DIGITAL ELEMENTS LLC

Web Content Publisher

Aston, PA · Remote

$45K - $50K/yr

Content Manager Role Summary The Web Content Publisher's primary responsibility is turning finished, approved content into polished, published, SEO-ready pages in WordPress, including page layout and ...

Mile6

Growth Marketing Manager

Philadelphia, PA · On-site

$85K - $95K/yr

You'll also bring strong SEO and content marketing capabilities, helping Mile6 and our clients ... Manage advertising budgets responsibly, monitor pacing, and make data-informed decisions to improve ...

TransPerfect

Digital Account Manager

Philadelphia, PA · On-site

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

TransPerfect

Digital Account Manager

Philadelphia, PA · On-site

Digital Account Manager As part of the Digital Client Solutions Department, the Digital Account ... Work alongside Sales and the wider client solutions team to sell Search Engine Optimization (SEO), ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Merion, PA

Search Engine Optimization Manager information

See Merion, PA salary details

$38.2K

$82.3K

$128.4K

How much do search engine optimization manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization manager in Merion, PA is $82,272.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,800.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Merion, PA are hiring for Search Engine Optimization Manager jobs?

Cities near Merion, PA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Director of Digital Marketing and Analytics

The American College of Financial Services

King Of Prussia, PA • On-site, Remote

Full-time

Re-posted 20 days ago

Job description

Company Description
The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance.
Job Description
Director of Digital Marketing and Analytics
The Director of Digital Marketing and Analytics in the Department of Marketing and Communications is a key leadership role responsible for developing and implementing holistic digital marketing strategies for all digital channels (marketing automation, email, web, SEO, SEM, social) that increase The American College of Financial Services' brand awareness and drive both educational revenue and strategic business outcomes. This is both a strategy and hands-on role in a fast-moving environment where self-direction is championed. They will be responsible for supervising an Email Automation Manager and Website Optimization Manager and work closely with The College's marketing agency.
The Director of Digital Marketing and Analytics reports directly to the Vice President/Chief Marketing Officer. They will work closely and collaborate with members of the Marketing and Communications team and other key staff and faculty across The College.
This position is currently remote but will eventually be based in our King of Prussia office under a hybrid model defined by your supervisor once the building reopens.
Essential Functions:
  • Build, plan and implement the overall digital marketing strategy for all digital marketing channels
  • E-Commerce and Web: Lead and own the public-facing www.theamericancollege.edu website, including SEO, UX, and CRO optimization efforts.
  • Manage all updates to the external web presence and work closely with Marketing and the Web Services department to ensure proper execution.
  • Own the enterprise-wide website redesign project to support a multitude of business goals, including data privacy/ADA compliance, personalization strategy, and the consolidation of the existing nine websites into one, seamless website experience.
  • Channel Optimization: Improve conversion rates through the development and execution of structured A/B testing plans for marketing channels (web, email, forms, landing pages, etc.)
  • Marketing Technology: Create MarTech stack roadmap and strategy, covering a spectrum of technology, including marketing automation, analytics, social publishing, email, CDP, DAM, etc.
  • Gather and document cross-departmental requirements, research, recommend and lead the implementation of marketing software solutions.
  • Ensure all marketing technology integrates correctly with the rest of the MarTech stack and any other relevant technology used by The College.
  • Analytics & Reporting: Translate company-level goals to KPIs and metrics, foster data-driven decision-making, and overall accountability.
  • Drive projects to develop multi-touch attribution models and full-funnel lifecycle reporting for Marketing efforts necessary deliverables to quantify the department's contribution to College revenue goals.
  • Responsible for providing regular campaign performance analysis and optimization recommendations.
  • Business Development/Admissions/Marketing Partnership: Work closely with Admissions to develop and continuously optimize CRM functionality, lead scoring, and automated communications to engage, nurture and ultimately convert leads.
  • Partner with the Business Development team to build and manage highly targeted digital tactics to drive enrollments from client companies.
  • Campaigns and Program Launches: Collaborate on go-to-market and promotional plans and execute using email, SEM/SEO, and web.
  • Ensure communication of all the above with key stakeholders and cross-functional teams.
  • Perform market research and competitive analysis.

Qualifications
Job Requirements
  • Bachelor's degree required, preferably in marketing/communications with a minimum 7 years' experience in marketing and advertising, brand strategy, and digital strategy, including managing social media.
  • 2-3 years minimum experience working in a marketing agency setting is strongly preferred.
  • Supervisory experience required.
  • Thorough knowledge of market segmentation, principles of marketing, integrated communication principles, and branding.
  • Experience developing and executing marketing plans with clear objectives that are measurable.
  • Experience implementing, managing SEO/SEM strategies, Google's Universal Analytics and Tag Manager, and UX and IU design.
  • Ability to conceptualize creative marketing design that has a high impact.
  • Thorough knowledge of social media measurement.
  • Experience working with advertising and media planning/buying agencies.
  • Excellent project management skills.
  • A strong commitment to being part of a culture driving transformational change with a start-up mindset, while honoring The College's history as the nation's oldest institution for financial services education.

The American College of Financial Services is committed to applying financial education through teaching, research, and innovation in program delivery and design. As a nonprofit, accredited education institution, our courses are researched and written by a faculty of the nation's top thought leaders in personal finance. To learn more, visit The American College.
In policy and practice, we encourage diversity and provide equal employment opportunities to all individuals based on job-related qualifications and ability to perform a job. We are committed to maintaining a welcoming and inclusive environment.
Additional Information
All your information will be kept confidential according to EEO guidelines.

Apply