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Search Engine Optimization Manager Jobs in Merion, PA

DIGITAL ELEMENTS LLC

SEM Support Analyst

Aston, PA · Remote

$50K - $60K/yr

Coordinate with account managers, strategists, creative, and SEO teams. * Document processes, workflows, and findings to support operational improvements. * Maintain organized notes and documentation ...

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Search Engine Optimization Manager information

See Merion, PA salary details

$38.2K

$82.3K

$128.4K

How much do search engine optimization manager jobs pay per year?

As of Aug 23, 2026, the average yearly pay for search engine optimization manager in Merion, PA is $82,272.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,800.00 and $93,000.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Merion, PA are hiring for Search Engine Optimization Manager jobs?

Cities near Merion, PA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

SEO Content Strategist

Stream Companies

West Chester, PA • On-site

Full-time

Posted 6 days ago

Job description

About Stream Companies
Stream Companies is a full-service, fully integrated advertising agency built for brands that want to move forward. Founded in 1997 and headquartered in Malvern, Pennsylvania, we partner with clients to launch, position, and manage brands through both full-service relationships and project-based work.
We operate with an entrepreneurial mindset-collaborative, curious, and always pushing what's next. By combining strategic planning, creative development, media planning and buying, digital, interactive, television, production, and co-op management with cutting-edge technology, we deliver integrated solutions designed for today's marketing challenges.
Stream Companies is looking to hire a driven SEO Content Strategist to develop and execute content strategies that drive traffic and generate leads. The SEO Content Strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.
Essential Responsibilities:
  • Curate monthly content strategies using keyword research and competitive analyses
  • Work heavily in Google Analytics 4, measuring and reporting on organic traffic and conversion trends
  • Regularly optimize Google Business Profile and local citation listings
  • Link-building initiatives: planning, coordinating, executing, tracking, analyzing and then repeating
  • Optimize websites on various content management systems using SEO best practices
  • Conduct technical audits checking for broken links and usability errors on desktop and mobile sites
  • Work with senior marketers to propose solutions and strategies that meet client needs through email, conference calls, and face-to-face meetings
  • Work alongside PPC and Social Media teams to develop integrated strategies and solutions for Stream clients
  • Create and launch A/B tests to help with user experience through conversion rate optimization (CRO)
  • Manage client YouTube channels and optimize individual videos

Qualifications:
  • Bachelor's degree in marketing, communications, advertising, journalism, or related field
  • 2-4 years at a Marketing Agency preferred

Skills & Experience:
  • Strong ability to analyze data from search engines, Google Analytics 4, internal data and make actionable decisions and recommendations
  • Excellent written, interpersonal, communication, and public speaking/presentation skills
  • Advanced skills with Microsoft Office, including Outlook, Word, PowerPoint, and Excel
  • Enthusiasm about SEO and the internal drive to continuously learn to keep up with the latest SEO trends
  • Strong organizational skills with excellent attention to detail
  • Ability to multitask with solid time management skills

Apply