ZipRecruiter

Log In

1

Search Engine Optimization Manager Jobs in McLean, VA

AARP

Paid Media Manager

Washington, DC · On-site

$95K/yr

The Paid Media Manager supports the execution of marketing efforts, including search engine ... Develops integrated search plans across organic SEO and paid search (SEM), aligning keyword ...

previous pagenext page

Showing results 21-40

All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in McLean, VA

Search Engine Optimization Manager information

See McLean, VA salary details

$40.4K

$87.1K

$136K

How much do search engine optimization manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for search engine optimization manager in McLean, VA is $87,143.00, according to ZipRecruiter salary data. Most workers in this role earn between $70,800.00 and $98,600.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near McLean, VA are hiring for Search Engine Optimization Manager jobs?

Cities near McLean, VA with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Website Project Specialist - WordPress & SEO

BluShark Digital

Washington, DC

$70K - $80K/yr

Full-time

Re-posted 21 days ago

Job description

We are seeking a detail-oriented and experienced WordPress and SEO Specialist to join our team. As a WordPress and SEO Specialist, you will be responsible for developing and maintaining our clients' WordPress websites, optimizing them for search engines, and ensuring that they meet our clients' needs. You will be collaborating with our website development and account management team to execute SEO strategies that will drive traffic and increase conversions.

As a member of our team, you will be involved in a variety of projects ranging from the initial website build to ongoing site maintenance. Collaboration is at the heart of our process at BluShark Digital, so you will work closely with other departments to complete various tasks tailored to meet each client's specific needs. This means you'll have the opportunity to collaborate with our onboarding, analytics, and content teams to deliver exceptional results.

In this position, you will be responsible for:

  • Developing and maintaining WordPress websites, including front-end design and back-end management, using WordPress themes and plugins.
  • Optimize website structure and technical aspects for search engines to improve website ranking and visibility.
  • Website testing and quality assurance
  • Integrate WordPress websites with CRM systems to improve lead capture and tracking.
  • Managing the entire process of a website, starting from the initial design and mockup phase and ending with its launch.
  • Providing technical assistance to our clients, ranging from setting up new email addresses to establishing redirects.

Nice to have:

  • Agency Experience
  • HTML & CSS Knowledge
  • Experience with Adobe Suite
  • Spanish Proficiency
  • Computer Science Background

Expected Compensation Range: $70,000–$80,000 annually. The salary range listed represents our anticipated compensation for this position. We are committed to offering competitive pay based on each candidate's unique experience, skills, and qualifications. While this range reflects our target compensation, exceptional candidates may be considered for compensation outside of the listed range when appropriate.

BluShark Digital is committed to a work environment in which all individuals are treated with respect and dignity. Each individual has the right to work in a professional atmosphere that promotes equal employment opportunities and prohibits unlawful discriminatory practices, including harassment.

BluShark Digital provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.