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Search Engine Optimization Manager Jobs in Manchester, MD

Duckpin

Paid Media Specialist

Towson, MD

... managing budgets, testing creative and messaging, monitoring performance, and making ongoing adjustments to improve lead quality and return on ad spend. You'll work closely with our account, SEO, ...

Just-In Home Care

Home Care Recruiter

Jarrettsville, MD · On-site

$19/hr

Draft SEO-friendly job ads and post to niche caregiver, CNA, and home-health boards. * Screen resumes, run phone prescreens, and conduct in-person or video interviews. * Manage background checks ...

L2 Brands

VP Marketing

Hanover, PA

... SEO structure, CRO roadmaps, and email/SMS strategy. * Paid Media & Performance Marketing ... Experience managing multi-site ecosystems; acquisition integration experience a strong plus

L2 Brands

VP Marketing

Hanover, PA · On-site

... SEO structure, CRO roadmaps, and email/SMS strategy. * Paid Media & Performance Marketing ... Experience managing multi-site ecosystems; acquisition integration experience a strong plus

L2 Brands

VP Marketing

Hanover, PA · On-site

... SEO structure, CRO roadmaps, and email/SMS strategy. * Paid Media & Performance Marketing ... Experience managing multi-site ecosystems; acquisition integration experience a strong plus

Hibu

Outside Sales Representative

New Oxford, PA · Hybrid

$90K - $109K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Hibu

Outside Sales Representative

Hanover, PA · Hybrid

$90K - $109K/yr

Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO * Cold calling business owners and prospecting within a designated territory to set appointments and conduct ...

Entwistle & Roberts, PC

Be Seen First

Paralegal

Gettysburg, PA · On-site

$18 - $20/hr

... search engine such as Lexis Nexis. 3.) Attention to detail in written documents and pleadings ... in managing caseload, court appearances, appointment schedule, etc. 7.) Patience and empathy ...

New

Compass Group PLC

Functions Manager

Parkville, MD · On-site

Drive administrative efficiency across roster planning, stock control, labour optimization, and ... Back to search results Apply now Refer a friend Whatsapp Facebook LinkedIn Email App

McCormick & Company

Senior eCommerce Manager

Hunt Valley, MD · On-site

$144K - $145K/yr

This role leads day-to-day digital shelf execution, content optimization, and performance analysis ... Influences Retail Media and Search strategy and execution. * Lead development US Consumer Sales ...

McCormick & Company

Senior eCommerce Manager

Hunt Valley, MD · Hybrid

$144K - $145K/yr

This role leads day-to-day digital shelf execution, content optimization, and performance analysis ... Influences Retail Media and Search strategy and execution. * Lead development US Consumer Sales ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Manchester, MD

Search Engine Optimization Manager information

See Manchester, MD salary details

$38K

$81.9K

$127.8K

How much do search engine optimization manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for search engine optimization manager in Manchester, MD is $81,920.00, according to ZipRecruiter salary data. Most workers in this role earn between $66,500.00 and $92,700.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Manchester, MD are hiring for Search Engine Optimization Manager jobs?

Cities near Manchester, MD with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Paid Media Specialist

Duckpin

Towson, MD

Full-time

Posted 23 days ago

Job description


This position is for 7ten Digital Marketing, a Duckpin company.


Location: Hybrid/Driving distance to Towson, MD
Employment Type: Full-Time


About 7ten Digital Marketing

We're a digital marketing agency focused on SEO/AEO, PPC, and lead-generating websites for construction and home services businesses. Our mission is to deliver real results-qualified leads that help our clients grow.


The Role

We're looking for a hands-on Paid Media Specialist to manage, optimize, and grow paid advertising campaigns for our clients.


This is an execution-focused role. You'll be responsible for building campaigns, managing budgets, testing creative and messaging, monitoring performance, and making ongoing adjustments to improve lead quality and return on ad spend.


You'll work closely with our account, SEO, creative, and web teams to connect paid media strategy with landing pages, lead tracking, and broader client goals. You will also participate in client calls to explain campaign performance and recommend next steps.


This is a hybrid position. Candidates should be within driving distance of Towson, MD for occasional in-person meetings and team sessions.


Responsibilities

  • Build, manage, and optimize paid search and paid social campaigns
  • Manage campaigns across platforms such as Google Ads, Meta Ads, and Local Services Ads
  • Conduct keyword research, audience research, and competitive analysis
  • Write and test ad copy, offers, calls to action, and campaign messaging
  • Develop campaign structures, bidding strategies, targeting, and budget allocations
  • Monitor spending, lead volume, cost per lead, conversion rates, and return on ad spend
  • Identify opportunities to improve lead quality and reduce wasted ad spend
  • Create and manage remarketing and audience-targeting campaigns
  • Coordinate landing page improvements with our design and development teams
  • Set up and QA conversion tracking, call tracking, and attribution workflows
  • Analyze campaign performance and provide clear, actionable reporting
  • Support client calls, discovery sessions, and performance reviews as needed
  • Stay current on paid media platform changes and advertising trends within the construction and home services industries


Requirements

  • 1+ years of experience managing paid media campaigns, preferably within a digital marketing agency
  • Hands-on experience with Google Ads, including Search, Display, Performance Max, and conversion tracking
  • Strong understanding of keyword strategy, audience targeting, bidding, budgeting, and campaign optimization
  • Experience using Google Analytics 4 and Google Tag Manager
  • Ability to interpret campaign data and translate it into practical recommendations
  • Strong attention to detail and comfort managing multiple active client accounts
  • Clear written and verbal communication skills
  • A results-driven mindset with a focus on lead generation, lead quality, and measurable business outcomes
  • Proven ability to execute and optimize campaigns, not just develop high-level strategy


Bonus Points

  • Experience working with construction, remodeling, roofing, HVAC, plumbing, or other home services businesses
  • Familiarity with call-tracking platforms such as CallRail
  • Experience with CRM and lead-management platforms
  • Familiarity with industry platforms such as JobTread, Buildertrend, or CoConstruct
  • Experience improving landing pages and conversion rates
  • Google Ads certifications


Perks & Benefits

  • Hybrid work setup
  • Flexible time off and paid holidays
  • Down-to-earth, results-driven team with a collaborative mindset

Apply