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Search Engine Optimization Manager Jobs in Baltimore, MD

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Search Engine Optimization Manager information

See Baltimore, MD salary details

$39.7K

$85.7K

$133.6K

How much do search engine optimization manager jobs pay per year?

As of Jul 28, 2026, the average yearly pay for search engine optimization manager in Baltimore, MD is $85,658.00, according to ZipRecruiter salary data. Most workers in this role earn between $69,600.00 and $96,900.00 per year, depending on experience, location, and employer.

Is SEO dead or evolving in 2026?

As a Search Engine Optimization Manager, understanding that SEO is continuously evolving is essential. Search engines update algorithms regularly, emphasizing quality content, user experience, and technical optimization, making SEO an ongoing process rather than a static practice.

How much do SEO managers get paid?

SEO managers typically earn a median annual salary ranging from $60,000 to $100,000, depending on experience, location, and company size. Salaries can increase with certifications, advanced skills in analytics and content strategy, and leadership responsibilities.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What does a Search Engine Optimization (SEO) Manager do?

A Search Engine Optimization (SEO) Manager is responsible for developing and implementing strategies to increase a website’s visibility on search engines like Google. They analyze website performance, conduct keyword research, optimize website content, and track metrics to improve rankings and drive organic traffic. SEO Managers also stay updated on search engine algorithm changes and collaborate with content creators, web developers, and marketing teams to ensure best practices are followed.

What is SEO Manager salary?

The salary for an SEO Manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Senior roles or those in high-demand markets may offer higher compensation, and proficiency with tools like Google Analytics and SEO best practices can influence pay levels.

What are some common challenges faced by Search Engine Optimization Managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

Is SEO a high paying skill?

Search Engine Optimization (SEO) management is considered a well-paying skill within digital marketing, with salaries often increasing with experience, certifications, and expertise in tools like Google Analytics and SEMrush. SEO managers who develop strong analytical and technical skills can command higher salaries, especially in competitive industries or larger organizations.

What Does a Search Engine Optimization Manager Do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a Search Engine Optimization Manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.
More about Search Engine Optimization Manager jobs
What cities near Baltimore, MD are hiring for Search Engine Optimization Manager jobs? Cities near Baltimore, MD with the most Search Engine Optimization Manager job openings:
Search Engine Optimization Manager jobs near you
Infographic showing various Search Engine Optimization Manager job openings in Baltimore, MD as of June 2026, with employment types broken down into 83% Full Time, 15% Part Time, 1% Temporary, and 1% Contract. Highlights an 84% Physical, 4% Hybrid, and 12% Remote job distribution, with an average salary of $85,658 per year, or $41.2 per hour.
SEO and Paid Search Specialist

SEO and Paid Search Specialist

Strategic Factory

Owings Mills, MD • On-site

$60K - $75K/yr

Full-time

Medical, Retirement, PTO

Posted 19 days ago

Job description

Job Type
Full-time
Description
Position Summary
The SEO and Paid Search Specialist is responsible for executing digital marketing strategies across search and paid media channels to meet client KPIs. Working within a defined strategy provided by the Client Services and Strategy teams, this role focuses on implementing best practices in SEO, PPC, and analytics to improve visibility, engagement, and conversions.
The ideal candidate combines analytical precision with hands-on technical skills in Google Ads, Microsoft Ads, and SEO platforms. This individual is proactive in optimizing performance, detail-oriented in tracking results, and committed to continuous learning in an ever-evolving digital landscape.
*This is an on-site job in Owings Mills, Maryland
Essential Duties & Responsibilities
Search Engine Optimization (SEO)
  • Execute on-site, technical, and off-site SEO initiatives as defined in client strategies.
  • Conduct keyword research and apply insights to optimize content, metadata, and internal linking.
  • Perform technical SEO audits and implement recommendations (crawl errors, indexation, Core Web Vitals, schema, etc.).
  • Monitor and report SEO performance through Google Search Console, Google Analytics 4, and third-party tools such as SEMrush, Ahrefs, or Screaming Frog.
  • Manage local SEO, including Google Business Profile optimization and citation consistency.
  • Stay up to date on search algorithm changes and apply current SEO best practices.

Pay-Per-Click (PPC) & Paid Media
  • Build, manage, and optimize paid search campaigns in Google Ads and Microsoft Ads based on approved strategies.
  • Conduct keyword research, audience targeting, and ad copy optimization to improve CTR and conversion rates.
  • Adjust bids, budgets, and targeting settings to meet performance goals (CPL, CPA, ROAS).
  • Set up conversion tracking and ensure accurate attribution in Google Analytics 4 and Google Tag Manager.
  • Monitor performance and generate reports with actionable insights and improvement recommendations.
  • Test new ad formats, responsive search ads, and performance max campaigns for continual optimization.

Analytics & Reporting
  • Measure and report on campaign KPIs, including traffic, conversions, and ROI.
  • Analyze data to identify trends, opportunities, and performance issues across SEO and PPC efforts.
  • Provide clear, data-backed updates to the Client Services team for client reporting.
  • Collaborate on tracking and attribution models to ensure marketing activities are accurately measured.

Collaboration & Execution
  • Work closely with the Client Services Director, strategy team, and creative/development teams to ensure smooth campaign execution.
  • Implement recommendations for landing page improvements and conversion optimization.
  • Maintain strong communication with internal stakeholders to align deliverables, timelines, and outcomes.
  • Proactively identify areas for improvement within campaigns and workflows.

Requirements
Qualifications
  • Bachelor's degree in Marketing, Communications, or a related field preferred.
  • 4+ years of hands-on experience managing SEO and PPC campaigns, preferably in an agency setting.
  • Proficient with:
    • Google Ads, Microsoft Ads
    • Google Analytics 4, Google Tag Manager, Google Search Console
    • SEO tools: SEMrush, Ahrefs, Screaming Frog, or similar
    • CMS platforms such as WordPress
    • Microsoft Excel/Google Sheets for data analysis and reporting
  • Demonstrated experience meeting or exceeding KPI goals for multiple clients.
  • Strong analytical and problem-solving skills, with attention to detail.
  • Excellent written and verbal communication skills for internal reporting and documentation.

Preferred Skills
  • Experience with paid social advertising (LinkedIn Ads, Meta Ads Manager).
  • Basic HTML/CSS knowledge for on-page SEO implementation.
  • Familiarity with call tracking and CRM systems (e.g., HubSpot, Zoho, Salesforce).
  • Google Ads and Google Analytics certifications are a plus.

Why Work for Strategic Factory
Financial stability. Start with a competitive base salary and earn promotions based on positive performance and measurable results.
Massive advancement opportunities. Join a rapidly growing company that's poised to double in size in the next three years.
Gorgeous work environment. Have you seen our building? Work alongside skilled professionals in our state-of-the-art facility.
Strategic benefits. Our comprehensive package includes health care, 401k, vacation and sick time, paid holidays, and other unique benefit options.
Uber-talented team members. Prepare to be inspired as you work alongside the very best and brightest talent the industry has to offer.
Engaging company culture. We may work hard, but we play hard, too! We host a variety of fun, team building activities throughout the year.
Strategic Factory is an Equal Opportunity Employer
Salary Description
$60,000 - $75,000 per year

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