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Search Engine Optimization Manager Jobs in Cary, NC

Xylem

Marketing Communications Manager

Morrisville, NC · On-site

Lead SEO and emerging Generative Engine Optimization (GEO) strategies * Ensure alignment and ... Manage the full lifecycle of marketing assets-from creation to distribution Stay Ahead of the Curve

Locomotive

Senior Web Developer

Raleigh, NC · On-site

$90 - $150/hr

Manage work through development, testing, deployment and post‑launch support * Collaborate with Design, SEO, Digital, Data Science and R&D teams * Review and support the work of other developers ...

NCSU

Communications & Marketing Specialist

Raleigh, NC · On-site +1

$58K - $77K/yr

Manage contact lists for various ITRE groups. * Evaluation/Reporting * Search Engine Optimization (SEO): Optimize website content, campaigns, and digital ads for SEO. Research and implement content ...

DO Supply

Multimedia Marketing Specialist

Cary, NC

... using SEO best practices including titles, tags, thumbnails, and descriptions • Manage content calendars and publishing schedules for YouTube and video platforms • Track video performance and ...

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All JobsSearch Engine Optimization JobsSearch Engine Optimization Manager JobsSearch Engine Optimization Manager Jobs in Cary, NC

Search Engine Optimization Manager information

See Cary, NC salary details

$37.1K

$79.9K

$124.6K

How much do search engine optimization manager jobs pay per year?

As of Aug 17, 2026, the average yearly pay for search engine optimization manager in Cary, NC is $79,863.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,800.00 and $90,300.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

More about Search Engine Optimization Manager jobs

What cities near Cary, NC are hiring for Search Engine Optimization Manager jobs?

Cities near Cary, NC with the most Search Engine Optimization Manager job openings:

Search Engine Optimization Manager jobs near you

Marketing Communications Manager

Xylem

Morrisville, NC • On-site

Full-time

Re-posted 24 days ago

Xylem rating

7.4

Company rating: 7.4 out of 10

Based on 91 frontline employees who took The Breakroom Quiz

294th of 540 rated manufacturers

Job description

Xylem is a Fortune 500 global water solutions company dedicated to advancing sustainable impact and empowering the people who make water work every day. As a leading water technology company with 23,000 employees operating in over 150 countries, Xylem is at the forefront of addressing the world's most critical water challenges. We invite passionate individuals to join our team, dedicated to exceeding customer expectations through innovative and sustainable solutions.

The Role

Xylem is looking for a Marketing Communications Manager to lead messaging and campaigns for our Gas business. This is a high-impact role where you'll own how we show up in the market-balancing long-term brand development with highly targeted Account-Based Marketing (ABM) that moves key accounts forward.

What You'll Do:

Shape Our Voice & Campaign Strategy

  • Develop and own a cohesive messaging framework for Sensus Gas solutions
  • Lead integrated marketing campaigns that balance brand awareness with ongoing customer nurture
  • Measure and optimize campaign performance, focusing on what truly drives results

Drive Account-Based Marketing (ABM)

  • Design and execute targeted ABM programs for high-value accounts
  • Leverage insights and data to deliver personalized, high-impact messaging
  • Partner closely with sales to align marketing efforts with account strategies

Own Our Digital Presence

  • Manage and optimize gas-related content across our website
  • Lead SEO and emerging Generative Engine Optimization (GEO) strategies
  • Ensure alignment and consistency across Sensus and enterprise branding

Lead Events & Media Engagement

  • Own strategy and execution for key industry events
  • Identify and secure speaking opportunities; manage content development
  • Build relationships with industry media and drive positive coverage

Build a Scalable Content Engine

  • Create and operationalize a sustainable content development process
  • Drive production of high-quality thought leadership and technical content
  • Manage the full lifecycle of marketing assets-from creation to distribution

Stay Ahead of the Curve

  • Monitor trends, tools, and best practices in B2B marketing
  • Continuously refine programs based on data, insights, and competitive intelligence

What You'll Bring:

  • 5 plus years of experience in B2B marketing or marketing communications
  • Proven success developing and executing integrated marketing campaigns
  • Experience with Account-Based Marketing (ABM) strongly preferred
  • Strong project management skills and ability to manage multiple priorities
  • Excellent communication skills-both strategic and detail-oriented
  • Analytical mindset with the ability to translate data into action
  • Experience with marketing automation (e.g., Marketo) and CRM platforms (e.g., Salesforce)
  • Familiarity with SEO/GEO and website content management
  • Experience in events, PR, or media relations is an asset
  • A collaborative approach and comfort working in a matrixed organization

#LI-JO2

Join the global Xylem team to be a part of innovative technology solutions transforming water usage, conservation, and re-use. Our products impact public utilities, industrial sectors, residential areas, and commercial buildings, with a commitment to providing smart metering, network technologies, and advanced analytics for water, electric, and gas utilities. Partner with us in creating a world where water challenges are met with ingenuity and dedication; where we recognize the power of inclusion and belonging in driving innovation and allowing us to compete more effectively around the world.

At Xylem, you'll not only contribute to solving water issues but also have the chance to make a difference through our paid Volunteer Program, Xylem Watermark. We prioritize our employees' well-being through inclusion and belonging as well as our Employee Resource Groups (ERG). Proud to be an Equal Employment Opportunity (including disability and veterans) and Affirmative Action workplace, Xylem fosters an inclusive environment free from discrimination or harassment.

Please note that the information in this job description outlines the general nature of the position and is not an exhaustive list of duties. Xylem is dedicated to providing reasonable accommodations to enable all employees to perform their essential job functions. We reserve the right to modify this job description and assign additional duties as needed. Embrace the opportunity to be part of Xylem's transformative journey in shaping the future of water technology! #XylemCareers #GlobalImpact #WaterInnovation

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