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Search Engine Optimization Manager Jobs in Baltimore, OH

Head of Marketing

Columbus, OH · On-site +1

  • Medical

  • Dental

  • Vision

  • PTO

Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication * Build and manage a high-performing marketing funnel from top-of-funnel ...

Lecturer (SEM)

Columbus, OH · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Lecturer (SEM) Department:Fisher College | Management and Human Resources-Interim The Fisher College of Business is accepting applications for a Semester Lecture appointment (temporary position) to ...

Marketing Manager

Columbus, OH · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Oversee website, SEO/SEM, social media, and content strategy * Develop sales collateral, pitch decks, and client-facing materials * Ensure consistent messaging across all markets and divisions ...

Marketing Manager

Columbus, OH

  • Medical

  • Dental

  • Vision

  • Retirement

Oversee website, SEO/SEM, social media, and content strategy * Develop sales collateral, pitch decks, and client-facing materials * Ensure consistent messaging across all markets and divisions ...

Collaborate with designers and product managers to implement user-centric features and iterate ... SEO, accessibility). * Contribute to the migration of legacy codebases into modular, modern web ...

At least 1-year experience in eCommerce, website maintenance, and related industries Experience with content, product, and inventory management Experience with SEO & knowledge of non-technical SEO ...

E-Commerce Specialist (US)

Columbus, OH · Remote

$3.7K - $6.3K/mo

Experience with content, product, and inventory management * Experience with SEO & knowledge of non-technical SEO best practices * Skills and knowledge of Shopify, Amazon & eBay platforms * Excellent ...

Marketing Coordinator

Columbus, OH

$41K - $56K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Understanding of marketing fundamentals, including brand management, content development, SEO, social media, email marketing, and digital analytics. * Strong written, verbal, proofreading, and ...

New

Marketing Coordinator

Columbus, OH · On-site

$41K - $56K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

Understanding of marketing fundamentals, including brand management, content development, SEO, social media, email marketing, and digital analytics. * Strong written, verbal, proofreading, and ...

New

FrontEnd Developer

Columbus, OH

$100K - $116K/yr

The core team has over many years of experience in a variety of industries and management ... of SEO / SEM best practices Experience in all phases of the software development life cycle ...

Pharmacy Lecturer-SEM

Columbus, OH · On-site

  • Medical

  • Dental

  • Vision

  • Retirement

Pharmacy Lecturer-SEM Department:Pharmacy | Education and Innovation The College of Pharmacy ... Primary responsibilities include course management, administering and evaluating assessments ...

Showing results 21-40

Search Engine Optimization Manager information

See Baltimore, OH salary details

$36.5K

$78.8K

$122.9K

How much do search engine optimization manager jobs pay per year?

As of Aug 19, 2026, the average yearly pay for search engine optimization manager in Baltimore, OH is $78,769.00, according to ZipRecruiter salary data. Most workers in this role earn between $64,000.00 and $89,100.00 per year, depending on experience, location, and employer.

What does a search engine optimization manager do?

As a search engine optimization manager, your primary duties are to develop and implement a company’s SEO strategy. You work with marketing and sales managers to determine the goals of your company and then direct your department to carry out tactics to meet those goals. These tactics include creating web-optimized content for a website, developing a corpus of keywords that drive traffic to the website, developing social media campaign strategies, and improving the performance of search engine results. You also help hire and train new writers and content developers.

What are the key skills and qualifications needed to thrive as a search engine optimization manager, and why are they important?

To thrive as a Search Engine Optimization (SEO) Manager, you need a deep understanding of SEO strategies, keyword research, analytics, and content optimization, often supported by a degree in marketing or a related field. Familiarity with tools such as Google Analytics, SEMrush, Ahrefs, and certifications like Google Analytics or HubSpot SEO are typically required. Strong analytical thinking, communication, and project management skills help SEO Managers collaborate effectively and adapt to algorithm changes. These abilities are crucial for driving organic traffic, improving website rankings, and achieving business growth through search visibility.

What are some common challenges faced by search engine optimization managers, and how can they be addressed?

Search Engine Optimization Managers often encounter challenges such as keeping up with frequent algorithm updates, measuring the true impact of SEO efforts, and aligning strategies across different departments. Staying informed through industry news and continuous learning is key to adapting to search engine changes. Collaborating closely with content, web development, and marketing teams helps ensure alignment and maximizes SEO effectiveness. Utilizing analytics tools and setting clear KPIs can also aid in tracking progress and demonstrating ROI to stakeholders.

What is the difference between Search Engine Optimization Manager vs Content Marketing Manager?

AspectSearch Engine Optimization ManagerContent Marketing Manager
Primary FocusOptimizing website content for search engines to improve rankingsCreating and managing content strategies to engage audiences
Required SkillsSEO tools, keyword research, analytics, technical SEOContent creation, storytelling, social media, branding
Work EnvironmentDigital marketing teams, SEO agencies, in-house marketingContent teams, marketing departments, media agencies
Common CertificationsGoogle Analytics, SEO certifications, HubSpot Content MarketingContent marketing certifications, HubSpot Content Marketing, Google Analytics

The Search Engine Optimization Manager primarily focuses on improving website visibility through technical and strategic SEO practices. In contrast, the Content Marketing Manager concentrates on developing engaging content to attract and retain audiences. While both roles require strong digital marketing skills and often collaborate, their core responsibilities differ, making this comparison useful for those exploring career paths or hiring needs in digital marketing.

What cities near Baltimore, OH are hiring for Search Engine Optimization Manager jobs?

Cities near Baltimore, OH with the most Search Engine Optimization Manager job openings:

Infographic showing various Search Engine Optimization Manager job openings in Baltimore, OH as of August 2026, with employment types broken down into 85% Full Time, 14% Part Time, and 1% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $78,769 per year, or $37.9 per hour.

Head of Marketing

NXTThing RPO

Columbus, OH • On-site, Remote

Full-time

Medical, Dental, Vision, PTO

Re-posted 29 days ago


Job description

About Us:
At NXTThing, we're redefining the future of talent acquisition. We believe hiring is both an art and a science, and we're building a new approach that combines innovative technology, data-driven insights, and the human expertise needed to transform how companies attract, engage, and hire talent.
Through our recruitment solutions, Personegy™ hiring platform, and Talentegy™ analytics solutions, we bring together people, technology, and data to challenge traditional hiring models and create smarter talent experiences.
Join us as we continue rewriting the playbook for talent acquisition and building what's next in the future of hiring.
Position Summary:
We are seeking a marketing leader who is equal parts strategist and executor. This is not a role for someone who only manages agencies or delegates deliverables - it is for a builder who can set the direction and then do the work. You will own the marketing function end-to-end and be the engine behind pipeline generation, brand presence, and market positioning across all three product lines.
Key Responsibilities:
Go-to-Market Strategy
  • Develop and drive integrated B2B marketing strategies that support pipeline growth across RPO services, Personegy, and Talentegy
  • Define ICP segmentation, messaging frameworks, and positioning for each product line
  • Build campaign plans tied to revenue targets and measurable pipeline contribution
  • Partner closely with Sales leadership to align buyer personas, competitive intelligence, and sales enablement needs

Demand Generation & Digital Marketing
  • Own and optimize all demand generation channels: paid digital, SEO/SEM, email nurture, retargeting, and content syndication
  • Build and manage a high-performing marketing funnel from top-of-funnel awareness through MQL conversion
  • Develop and execute webinar and virtual event programs that build pipeline and establish thought leadership
  • Manage and continuously improve the marketing tech stack and CRM integration (HubSpot or equivalent)

Content & Social
  • Lead content strategy and creation across all formats: long-form, short-form, case studies, white papers, email, and social
  • Own LinkedIn presence and social strategy for company and executive brands, particularly targeting TA and HR audiences
  • Produce compelling, buyer-relevant content that reflects deep fluency in recruiting technology, RPO, and HR transformation
  • Maintain a consistent editorial calendar aligned to campaign and pipeline priorities

Brand & Thought Leadership
  • Shape and steward the NXTThing RPO brand narrative and visual identity across all channels and assets
  • Position NXTThing as a credible, differentiated player in the RPO and HRTech space
  • Support executive and sales team presence at industry conferences, panels, and partner events
  • Build a PR and analyst relations function appropriate for a growth-stage company

Performance & Accountability
  • Define, track, and report on marketing KPIs tied to pipeline, MQLs, CAC, and revenue contribution
  • Hold outside agencies, contractors, and any internal team members accountable to outcomes and timelines
  • Operate with a test-and-learn mindset - launch, measure, iterate, and scale what works
  • Present marketing performance and strategy to executive leadership on a regular cadence

Required Qualifications:
  • Bachelor's degree required, preferably in Marketing or communications.
  • 5-10 years of B2B marketing experience with at least 2 years in a leadership role
  • Proven track record in HR technology, recruiting technology, RPO, staffing, or adjacent markets - you understand the buyer and the industry
  • Demonstrated ability to generate pipeline and revenue, not just brand impressions
  • Hands-on experience across digital marketing, SEO/SEM, marketing automation, social media, and content creation
  • Experience managing agencies, freelancers, or small teams and holding them accountable to results
  • Strong command of marketing analytics and the ability to make data-driven decisions quickly

The Right Mindset
  • Growth mindset - you are energized by building, not maintaining
  • Resourceful and scrappy - you know how to get results without large budgets or big teams
  • Comfortable being both the strategist and the person who executes the strategy
  • Highly collaborative with Sales - you see marketing as a revenue function, not a support function
  • Deeply curious about emerging tools, AI-powered marketing capabilities, and better ways to reach buyers
  • Organized, accountable, and direct - you set clear priorities and communicate clearly about progress and obstacles
  • Be able to travel up to 10% of the year
Preferred Qualifications:
  • Experience marketing to CHROs, VPs of Talent Acquisition, or HR Directors
  • Familiarity with RPO, workforce solutions, or enterprise HR transformation buying cycles
  • Experience in launching or marketing SaaS or AI-powered HR technology products
  • Proficiency with HubSpot (or comparable MAP), Salesforce, LinkedIn Campaign Manager, and Google Analytics
  • Experience building conference and trade show marketing programs and tracking ROI

Why NXTThing RPO:
You will have real ownership over a marketing function with the scale to move fast and the executive support to invest in what works. You will not be buried in process, approvals, or layers of management. Your work will directly shape the growth trajectory of the business and the careers of the team around you.
This is the right role for a marketing leader who is ready to step up - someone who has done the work, knows the space, and is ready to own outcomes at a company with real products, real buyers, and real growth ahead.
What We Offer:
  • Unlimited paid time off
  • 2, 1-week shutdowns per year
  • Paid holidays
  • Company paid medical, dental & vision insurance
  • Strong work-life balance

At NXTThing RPO we understand that we are at our best when our people can be their authentic selves at work and we are committed to providing an inclusive environment for our team, our clients, and our communities. Employment decisions are based on an individual's qualifications and merit, however, never with regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

NXTThing RPO logo

About NXTThing RPO

Sourced by ZipRecruiter

NXTThing RPO, located in Columbus, Ohio, is a highly specialized firm that operates within the recruitment processing outsourcing (RPO) industry. The company prides itself on providing cutting-edge staffing solutions, redefining traditional approaches through innovative strategies and advanced technological implementations. Having been founded on the core value of delivering efficient and effective hiring processes, NXTThing RPO aims to revolutionize talent acquisition by leveraging advanced technologies to provide flexible, scalable, and cost-effective recruiting solutions for their clients.

Industry

Recruiting and staffing services

Company size

1 - 10 Employees

Headquarters location

Columbus, OH, US

Year founded

2018

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