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Search Director Jobs in Vermont (NOW HIRING)

Robert Half

Practice Director, Technology

Burlington, VT · On-site

$62K/yr

JOB REQUISITION Practice Director, Technology LOCATION MA BURLINGTON Job Summary The primary ... If you believe you need a reasonable accommodation in order to search for a job opening or to apply ...

USAJOBS - Search

County Executive Director

Rutland, VT · On-site

$61K/yr

This is a County Executive Director position. Located in Rutland County Farm Service Agency in Rutland, Vermont. This position is employed by the local Farm Service Agency (FSA) committee(s)

New

iHeartMedia

Associate Brand Director

Brattleboro, VT · On-site

$87K - $114K/yr

Lead innovative digital strategies and plans including search, iMedia, eCommerce, social ... Manage direct report and work seamlessly with cross-functional groups to coordinate and execute ...

iHeartMedia

Associate Brand Director

Brattleboro, VT · On-site

$87K - $114K/yr

... and plans including search, iMedia, eCommerce, social, influencer program, website, etc. • ... direct report and work seamlessly with cross-functional groups to coordinate and execute business ...

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Search Director information

What does a search director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

What skills and qualifications are needed to thrive as a search director?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

How does a search director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

What are the most commonly searched types of Search jobs in Vermont?

The most popular types of Search jobs in Vermont are:

What are popular job titles related to Search Director jobs in Vermont?

For Search Director jobs in Vermont, the most frequently searched job titles are:

What job categories do people searching Search Director jobs in Vermont look for?

The top searched job categories for Search Director jobs in Vermont are:

What cities in Vermont are hiring for Search Director jobs?

Cities in Vermont with the most Search Director job openings:

Search Director jobs near you
Infographic showing various Search Director job openings in Vermont as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Principal Product Manager, Paid Search and AI Search Advertising

Fluency

Burlington, VT • Remote

Full-time

Medical, Dental, Vision, Retirement

Re-posted 21 days ago

Job description

Company Overview

At Fluency, we come together under two shared passions that drive our culture: the scaling of digital ad operations, and fostering a workplace environment rooted in open communication, inclusivity, and a growth-oriented mindset. These passions not only set us apart in the industry, but also fuel our collective drive to reshape the industry and reinvent ourselves along the way. We're not just revolutionizing the digital advertising horizon, we're shaping an organization where every member feels a sense of pride and is inspired to do their best work.

Job Summary

As the Principal Product Manager for Paid Search and AI Search Advertising, you are a deep domain specialist who owns the most mature, complex, and high-impact surface area of Fluency's platform. You will be the definitive internal expert on search-platform mechanics, likely having owned the product on the system side of a major search platform (such as Google Ads or Microsoft Advertising).

This role requires a blend of high-level product strategy, technical depth, and the disciplined management of a partner-driven roadmap. You will bridge the daily reality of technical API requirements with proactive investments in next-generation, AI-driven search environments. You will shape how Fluency's platform helps enterprise brands and agencies manage billions in ad spend across traditional search and emerging conversational AI interfaces.

Who You Will Work With

At Fluency, Product and Engineering operate in highly collaborative, lean pods to minimize bureaucracy and maximize shipping velocity. In this role, you will lead the Paid Search & Automation Pod, which is composed of:

  • You, acting as the Principal PM and strategic anchor for the surface area.
  • A team of 4–6 specialized Software Engineers (spanning backend architecture and API integration specialists) and a dedicated Engineering Lead.
  • Direct, recurring collaboration with a designated Product Designer (UX/UI) and a Product Marketing Manager to drive feature adoption.
Your Role
  • Drive the end-to-end vision, strategy, and roadmap execution for Fluency's Search and AI Search Advertising integrations, with Google Ads and Microsoft Advertising at the core.
  • Simultaneously manage reactive, deadline-driven integration maintenance dictated by partner API update and deprecation cycles, while proactively making the case for long-term internal investments that compound over multi-quarter horizons.
  • Deeply collaborate with your engineering pod to translate complex partner roadmaps into actionable internal plans, navigating architecture conversations at scale and championing invisible maintenance work that protects platform reliability.
  • Lead Fluency's execution against emerging AI-driven surfaces, including Performance Max, Demand Gen, ads in ChatGPT, Copilot, and AI Overviews, while designing test programs with strategic agency and enterprise brand customers.
  • Partner across Sales, Client Services, and Product Marketing on positioning, enablement, and customer-facing implications of roadmap decisions, leading through influence and clear, evidence-based product definitions.
  • Conduct deep-dive opportunity sizing and competitive research to anticipate how foundational shifts in the search ecosystem will impact our clients before they land.
  • Synthesize product requirements through the eyes of the operator using Fluency every day, the agency executive whose P&L depends on us, and the internal support teams enabling adoption.
What We Look For
  • 10+ Years of Product Management experience running complex software products through the full lifecycle, with at least 5+ years of deep technical domain expertise in Paid Search.
  • Direct experience as a Product Manager at Google Ads, Microsoft Advertising, a comparable search platform, or an ad tech product that integrates deeply with these ecosystems, giving you an inside understanding of search mechanics, API behavior under load, and deprecation cycles.
  • Strong technical depth and product judgment, with a clear understanding of the underlying systems, infrastructure, and technical nuances of how search platforms function at scale.
  • High comfort level with the deadline-driven rhythm of partner integrations and the ability to treat a major platform deprecation cycle as a logic puzzle rather than a crisis.
  • A proven track record of building deep cross-functional trust and leading through technical integrity, data, and clear communication rather than volume or title.
  • Expert familiarity with Agile methodologies and modern collaboration, design, and analytics tools like ClickUp, Figma, and Looker.

Fluency is headquartered in Vermont.  This position is remote US based.  If local, you have the option to go into the office. 

Fluency pays all employees based on U.S. nationwide averages for each role, designed to ensure pay equity. This is a full-time, remote position that requires legal authorization to work in the U.S. Starting pay range is determined by job-related skills, experience, and knowledge. The role is also eligible for a discretionary bonus, equity options, and a comprehensive benefits package including:

• Medical, dental, and vision coverage for employees and their families
• 401(k) plan with company match
• Four weeks of Combined Time Off (CTO), flexible schedule, and twelve holidays
• Maternity and parental leave
• Employee wellness programs and mental health support
• Remote work flexibility and home office stipends

Starting Pay Range
$157,000—$181,000 USD

At Fluency, we're proud to be an equal opportunity employer.
We're committed to building a diverse, inclusive, and supportive workplace where everyone can thrive. We welcome applicants of all backgrounds and identities and do not tolerate discrimination or harassment of any kind.

Employment decisions at Fluency are made based on business needs, job requirements, and individual qualifications—without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, disability, genetic information, veteran status, or any other status protected by federal, state, or local laws.

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