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Search Director Jobs in Alabama (NOW HIRING)

American Family Care

SEO Analyst

Birmingham, AL · On-site

Role Summary American Family Care is hiring a Senior SEO Analyst to help drive organic performance ... Detail-oriented, self-directed, and able to manage multiple workstreams across internal teams and ...

Dogwood Media Solutions

SEO/GEO Strategist

Pike Road, AL · On-site

$35K/yr

Managing internal staff as a direct report Who We Are Looking For (No Degree Required) We don't ... of AI search, work with an incredible internal team, and build a high-demand skill set from the ...

The University of Alabama

Department/Organization 200023 - The Office of Undergraduate Edu Rank Assistant/Associate Professor Position Summary Campus only search - The Director of Curriculum and Policy provides leadership and ...

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Search Director information

What does a search director do?

A Search Director is responsible for overseeing and managing a company's search engine marketing (SEM) and search engine optimization (SEO) strategies. They lead teams to develop and implement campaigns aimed at increasing a website's visibility and driving qualified traffic from search engines. The role involves analyzing performance data, optimizing content and paid search campaigns, and staying updated on industry trends to ensure effective search strategies. Search Directors often collaborate with other departments, such as content, analytics, and web development, to achieve overall marketing goals.

What skills and qualifications are needed to thrive as a search director?

To thrive as a Search Director, you need deep expertise in SEO/SEM strategy, analytics, and digital marketing, supported by a bachelor’s degree in marketing or a related field. Mastery of tools like Google Analytics, Google Ads, SEMrush, and familiarity with bid management systems is typically required. Strong leadership, analytical thinking, and communication skills help in guiding teams and presenting actionable insights to stakeholders. These skills ensure successful search campaign execution, maximized ROI, and alignment of search initiatives with overall business goals.

How does a search director typically collaborate with other marketing leaders and departments within an organization?

A Search Director often works closely with other marketing leaders, such as Brand, Content, and Analytics teams, to align search strategy with broader business goals. Collaboration may include coordinating integrated campaigns, sharing data-driven insights, and ensuring consistency across digital channels. This role also regularly interfaces with product managers and IT to optimize website performance and user experience. Effective communication and cross-departmental teamwork are essential for driving measurable results and maximizing ROI on search investments.

What is the difference between Search Director vs Search Manager?

AspectSearch DirectorSearch Manager
ResponsibilitiesOversees entire search strategy, manages teams, and aligns search initiatives with business goals.Executes search campaigns, manages day-to-day operations, and reports on performance.
Required CredentialsTypically requires advanced degrees in marketing, advertising, or related fields; experience in digital marketing and leadership.Often requires a bachelor's degree in marketing, communications, or related areas; experience in search marketing.
Work EnvironmentStrategic, leadership-focused, often in corporate or agency settings.Operational, campaign-focused, often in digital marketing teams.

The Search Director focuses on high-level strategy and team leadership, while the Search Manager handles daily campaign execution. Both roles require expertise in search marketing, but the Director's role is more strategic and managerial, whereas the Manager's role is more tactical and operational.

What are the most commonly searched types of Search jobs in Alabama?

The most popular types of Search jobs in Alabama are:

What are popular job titles related to Search Director jobs in Alabama?

For Search Director jobs in Alabama, the most frequently searched job titles are:

What job categories do people searching Search Director jobs in Alabama look for?

The top searched job categories for Search Director jobs in Alabama are:

What cities in Alabama are hiring for Search Director jobs?

Cities in Alabama with the most Search Director job openings:

Search Director jobs near you
Infographic showing various Search Director job openings in Alabama as of June 2026, with employment types broken down into 55% Full Time, and 45% Part Time. Highlights an 100% In-person job distribution.

Paid Media Analyst (Paid Search/Meta)

Birmingham, AL • On-site

American Family Care
Outpatient Health Care • 1 - 5K employees
Learn more about American Family Careexternal

Full-time

Posted 19 days ago

Job description

American Family Care is hiring a Paid Media Analyst (Paid Search/Meta) to own day-to-day paid search execution across one of the largest urgent care platforms in the country. Reporting into AFC’s Performance Marketing leadership, you’ll manage Google Ads, Meta Ads, and Local Services Ads across a combination of corporate and franchise owned clinics.

This is a hands-on, in-the-platform role for someone who lives in the search terms report, obsesses over cost-per-booking, incremental gains, and strives to make marketing as transparent and understandable as possible. You are comfortable restructuring a campaign as well as holding an agency accountable to performance.

What You’ll Do

  • Manage and optimize paid search (Google Ads, Meta Ads) and Local Services Ads across AFC’s multi-location footprint through a corporate MCC structure

  • Build, structure, and maintain campaigns at the clinic, market, and DMA level, geo and radius targeting, location assets, ad copy, extensions, and ongoing negative keyword management

  • Own budget pacing ensuring spending efficiency across our Franchise managed Ad.Works accounts

  • Serve as the in-house point of accountability for AFC’s search agency — QA campaign work, pressure-test recommendations, and ensure deliverables tie to business outcomes rather than activity

  • Manage bid strategies (tCPA / tROAS), audience layering, and Performance Max assets against patient-acquisition goals

  • Communicate performance effectively to various Franchise owners, explaining impact to clinic, strategic next steps, answer ad hoc questions

What We’re Looking For

  • 2-4 years of hands-on paid search / SEM experience, ideally in a multi-location, franchise, or healthcare environment, experience with direct response marketing is a must

  • Deep working knowledge of Google Ads (Search, Performance Max, Local Services Ads) and Meta Ads, with comfort executing within the ad platforms

  • Experience managing or coordinating with external agencies

  • Comfort with analytics and BI platforms (Google Analytics, Looker, Tableau, or similar)

  • Familiarity with AI-assisted analysis tools (such as Claude) is a plus

  • Detail-oriented, self-directed, and able to manage many accounts and stakeholders without letting things slip

  • Strong communicator who can translate performance data into clear, actionable guidance for non-technical stakeholders and franchise owners

Why AFC

AFC is the largest urgent care franchise network in the United States, with 400+ locations and growing. This role offers meaningful visibility, the chance to shape paid search strategy at scale, and direct exposure to senior marketing leadership.

American Family Care Bloomfield logo

About American Family Care Bloomfield

Sourced by ZipRecruiter

It is our mission to provide the best healthcare possible in a kind and caring environment while respecting the rights of all patients, in an economical manner, at times and locations convenient to the patient. All AFC clinics are designed, equipped, and staffed to provide accessible primary care, urgent care, minor emergency treatment, and occupational medicine. We are considered pioneers in non-emergency room urgent care, with a majority of our patients coming in, receiving care, and returning home in one hour’s time on average.

Industry

Outpatient health care

Company size

1,001 - 5,000 Employees

Headquarters location

Bloomfield, NJ, US

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