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What is the difference between Sdr In Sales vs Business Development Representative?

AspectSdr In SalesBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsIdentifying new business opportunities and building relationships
Work EnvironmentCold calling, email outreach, CRM managementNetworking, prospecting, strategic outreach
Required SkillsCommunication, persistence, CRM proficiencyRelationship-building, strategic thinking, communication

While both roles focus on sales growth, Sdr In Sales primarily concentrates on lead qualification and appointment setting, whereas Business Development Representatives focus on creating new business opportunities and strategic partnerships. Both roles require strong communication skills and familiarity with sales tools, but their day-to-day activities and objectives differ.

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Sales Development Representative

Sales Development Representative

AT&I Systems

Fort Lauderdale, FL • On-site

Full-time

Medical, Retirement, PTO

Re-posted 17 days ago

Job description

Benefits:
  • 401(k) matching
  • Health insurance

Job Description: Sales Development Representative
Supervisor: Director of Sales
 

Position Summary:

Do you have a passion for providing world-class service to customers, colleagues, and communities? AT&I’s greatest strength is our people, and we are looking for an ambitious, driven Sales Development Representative (SDR) to join our team. As an SDR in a B2B sales role, the ideal candidate will play a vital role in identifying and generating new business opportunities. This position involves researching potential clients, engaging with decision-makers via calls, emails, and social media, and qualifying leads for the sales team. The SDRs will be promoting integrated security solutions, including access control, video surveillance, intrusion detection systems, and gate entry systems to businesses and organizations seeking enhanced security measures. Strong communication skills, technical understanding of security systems, and a results-driven approach are essential for success in this role.
Who We Are:

AT&I Systems is a security integrator providing exceptional service and solutions to thousands of customers throughout Central and South Florida since 2005. We take great pride in protecting the lives and assets of our customers and their communities with the solutions we provide.
 

Key Responsibilities:

·         Lead Generation & Prospecting – Identify potential clients and businesses that require security solutions, including access control, surveillance, and intrusion detection systems.
·         Outbound Outreach – Engage with prospects through calls, emails, and social media to introduce security integration services and qualify leads.
·         Lead Qualification – Assess potential customers' security needs and determine if they are a good fit for the company's solutions.
·         Appointment Setting – Schedule meetings or demos for the sales team with qualified prospects.
·         Market Research – Stay informed about industry trends, competitor offerings, and emerging security technologies.
·         CRM Management – Maintain accurate records of interactions, leads, and pipeline progress in the company's CRM system.
·         Collaboration with Sales & Marketing – Work closely with sales and marketing teams to refine messaging and improve outreach strategies.
·         Performance Tracking – Monitor key metrics such as conversion rates, outreach effectiveness, and pipeline growth to optimize sales efforts.
Knowledge and Skills

·         High School diploma required; a 4-year degree or trade school certification is preferred.
·         1-3 years of experience in sales, lead generation, or customer-facing roles.
·         Experience in the security industry or technology sales is a plus.
·         Strong communication and interpersonal skills to engage with prospects effectively.
·         Ability to research and identify potential clients in the security integration space.
·         Familiarity with CRM software for managing leads and tracking outreach efforts.
·         Understanding of security solutions such as access control, surveillance, and alarm systems.
·         Self-motivated, goal-oriented, and able to work independently.
·         Excellent organizational skills and attention to detail.

 Company Benefits

AT&I fosters a supportive, accessible, and inclusive environment in which individuals of different backgrounds and identities can realize their maximum potential within the company. We offer a variety of programs and exceptional benefits to all our colleagues:
·         Company Holidays and Paid Time Off
·         Medical Plan
·         401K Matching Plan
·         Competitive salary and compensation plan
·         Mileage reimbursement plan