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Sales Director Jobs in Santa Rosa, CA (NOW HIRING)

Critical Control

Sales Director (Petaluma)

Petaluma, CA · On-site

$450K - $550K/yr

  • Medical

  • Vision

  • Retirement

  • PTO

Join to apply for the Sales Director role at Critical Control 2 weeks ago Be among the first 25 applicants Join to apply for the Sales Director role at Critical Control This range is provided by ...

Marrina Decisions

REMOTE: Sales Director

Bodega Bay, CA · Remote

$85K - $120K/yr

  • Medical

  • PTO

The Head of Sales will be responsible for leading the sales function, with a strong focus on acquiring and closing new business deals and managing key partnerships. This role will involve setting ...

Marrina Decisions

REMOTE: Sales Director

Bodega Bay, CA · Remote

$85K - $120K/yr

  • Medical

  • PTO

The Head of Sales will be responsible for leading the sales function, with a strong focus on acquiring and closing new business deals and managing key partnerships. This role will involve setting ...

Marrina Decisions

REMOTE: Sales Director

Bodega Bay, CA · Remote

$85K/yr

  • Medical

  • PTO

The Head of Sales will be responsible for leading the sales function, with a strong focus on acquiring and closing new business deals and managing key partnerships. This role will involve setting ...

Rosewood Hotel Group

Director of Sales

Calistoga, CA · On-site

You will report directly to the Director of Sales & Marketing, collaborating closely with all Executive Committee members and department heads to ensure the hotel operates in full compliance with ...

Pacifichospitality

Executive Director of Sales

Napa, CA · On-site

$175K - $210K/yr

What You Will Accomplish As the Director of Sales at The Meritage Resort and Spa, you will lead the resort's commercial success by driving growth in large group meetings, conferences, and events ...

TMR Operations, LLC

Executive Director of Sales

Napa, CA · On-site

$175 - $210/hr

Pacific Hospitality Group - Director of Sales, Meritage Resort and Spa Salary range: $175,000 to $210,000. What You Will Accomplish * Strategic Sales Leadership * Lead the property‑based sales ...

Discovery Senior Living

Director of Sales (Senior Living)

Napa, CA · On-site

$80K - $125K/yr

  • Medical

  • Dental

  • Vision

  • Life

  • Retirement

  • PTO

As Director of Sales , you'll play an essential role in enriching the lives of seniors, creating meaningful connections, and making a difference every single day. Your Role: As the Director of Sales ...

Block

SMB Sales Lead

Bodega Bay, CA · On-site

The North American SMB Sales team at Afterpay and Cash App is responsible for driving revenue to our core consumer payments businesses, giving our Merchant partners access to the largest and most ...

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Showing results 1-20

All JobsSales JobsSales Director JobsSales Director Jobs in Santa Rosa, CA

Sales Director information

See Santa Rosa, CA salary details

$44.3K

$113.7K

$202.8K

How much do sales director jobs pay per year?

As of Aug 19, 2026, the average yearly pay for sales director in Santa Rosa, CA is $113,690.00, according to ZipRecruiter salary data. Most workers in this role earn between $77,100.00 and $136,700.00 per year, depending on experience, location, and employer.

What does a Sales Director do?

A Sales Director is responsible for leading and managing an organization's sales operations and strategy. They set sales targets, develop plans to achieve revenue goals, and oversee the sales team to ensure performance and growth. Sales Directors also analyze market trends, build relationships with key clients, and collaborate with other departments to drive business success. Their role is critical in maximizing sales opportunities and maintaining a competitive edge in the market.

What does a Sales Director do?

As a sales director, your primary responsibilities are to find ways to increase sales and to lead your sales team to work toward and meet sales goals. Your job duties include conducting market research, analyzing sales reports, developing strategic sales plans, and training sales representatives and new managers. Your role as a sales director is all about getting results for your business. You need an in-depth understanding of the products your company sells and your target market to succeed in this career.

What are the key skills and qualifications needed to thrive as a sales director, and why are they important?

To thrive as a Sales Director, you need strong leadership, strategic planning, and sales management skills, typically backed by a relevant degree and significant sales experience. Familiarity with CRM systems like Salesforce, sales analytics tools, and sometimes certifications such as Certified Sales Leadership Professional (CSLP) are highly valuable. Exceptional communication, negotiation, and team-building abilities help foster high-performing sales teams and lasting client relationships. These skills and qualities are crucial for driving revenue growth, achieving targets, and maintaining a competitive edge in the market.

What is the difference between Sales Director vs Sales Manager?

AspectSales DirectorSales Manager
ResponsibilitiesOversees sales strategies, sets long-term goals, manages senior sales teamsManages daily sales operations, supervises sales staff, executes sales plans
Required CredentialsBachelor's degree, often MBA, extensive sales experience, leadership skillsBachelor's degree, sales experience, team management skills
Work EnvironmentExecutive-level meetings, strategic planning, high-level client interactionsTeam supervision, client meetings, sales reporting
Industry UsageCommon in large organizations, corporate sales divisionsFound across various industries, smaller to mid-sized companies

The main difference between a Sales Director and a Sales Manager lies in their scope and strategic focus. Sales Directors focus on long-term sales strategies and leadership at an executive level, while Sales Managers handle daily operations and team management. Both roles require sales experience and leadership skills, but the Sales Director's role is more strategic and high-level.

Is a sales director a high position?

A sales director is a senior leadership role responsible for overseeing a company's sales strategies and teams. It is generally considered a high-level position within an organization, often reporting to executives like the vice president or chief sales officer. The role typically requires extensive experience, leadership skills, and a strong understanding of sales processes and market dynamics.

What is the work of a sales director?

A sales director is responsible for developing and implementing sales strategies to meet revenue targets, managing sales teams, and building relationships with clients. They analyze market trends, set sales goals, and oversee the sales process to ensure business growth. Strong leadership, communication skills, and knowledge of sales tools are essential for this role.
More about Sales Director jobs

What are the most commonly searched types of Sales jobs in Santa Rosa, CA?

The most popular types of Sales jobs in Santa Rosa, CA are:

What job categories do people searching Sales Director jobs in Santa Rosa, CA look for?

The top searched job categories for Sales Director jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Sales Director jobs?

Cities near Santa Rosa, CA with the most Sales Director job openings:

Sales Director jobs near you
Infographic showing various Sales Director job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 78% Full Time, 19% Part Time, and 3% Contract. Highlights an 82% Physical, 1% Hybrid, and 17% Remote job distribution, with an average salary of $113,690 per year, or $54.7 per hour.

Sales Director (Petaluma)

Critical Control

Petaluma, CA • On-site

$450K - $550K/yr

Full-time

Medical, Vision, Retirement, PTO

Re-posted 17 days ago

Job description

Join to apply for the Sales Director role at Critical Control

2 weeks ago Be among the first 25 applicants

Join to apply for the Sales Director role at Critical Control

This range is provided by Critical Control. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$450,000.00/yr - $550,000.00/yr

Direct message the job poster from Critical Control

Dynamic Human Capital Mgr with Expertise in HRIS, Human Resources, Operations, and Sales. Excelling in Talent Acquisition, Training, Onboarding, and…

Director of Sales – Restoration & Emergency Services (Player-Coach)

Type: Full-Time, Permanent, Direct Hire

Location: Petaluma, CA 94952

Reports to: CEO

Travel: Regional within NorCal

Comp: OTE $450k - $550k + Company vehicle

*** Please ensure you read through the entire job posting to better understand the work model, expectations, requirements, location, compensation and qualifications requirements for this role. ***

Before You Apply

This isn’t a cushy title with assistants and automatic growth. If you’re looking for easy wins and predictable days, stop reading now. This role demands grit, extreme accountability, and leadership under pressure.

Who We Are

We’re Critical Control, a family-owned disaster recovery company based in California with boots on the ground nationwide. From day one, we’ve focused on delivering exceptional service and building a company we’re proud of. Today, we help residential and commercial clients recover from water damage, fires, and emergencies and are trusted by governments and Fortune 500 companies for complex projects across the country.

With offices in Petaluma and Sacramento, CA, and rapid expansion underway, you’ll join a team driven by strong core values, care for each other, and dedication to clients – making a real impact every single day.

Position Summary

As Director of Sales, you will rebuild our revenue engine from the ground up in a dynamic and evolving market. Your mission: drive $25M in net new revenue over the next 12 months by building a high-performance team, personally managing strategic accounts, and creating scalable systems that turn referrals into revenue.

We are making a strategic shift from consumer-driven emergency response to B2B referral sales, working with insurance brokers, executive general adjusters (EGAs), and facility managers. This transition requires longer sales cycles, higher standards, and relentless follow-through.

If you’re ready to build, coach, sell, and lead at the same time, this is your opportunity to make a significant impact. We want top-tier performers who thrive in this environment.

Key Responsibilities

  • Revenue Ownership: Personally own $3-5M in annual revenue through 10–15 top-tier adjusters, EGAs, and brokers.
  • Referrer Management: Build trust with industry professionals controlling large-loss referrals.
  • Team Building: Hire, onboard, and manage 4 AEs and 4 SDRs.
  • Ramp & Coaching: Ramp new reps to quota within 90 days; conduct weekly 1:1s, forecast reviews, and real-time coaching.
  • Culture & Performance: Maintain a culture of performance, feedback, and accountability.
  • Systems & Playbooks: Create referral playbooks and outbound cadences for brokers, EGAs, and FMs.
  • CRM & Attribution: Own and enforce CRM hygiene and referral attribution.
  • Marketing & CE: Build CE strategies, broker events, and ABM campaigns.
  • Forecasting & Alignment: Forecast revenue across multiple referral channels; partner with operations, marketing, and AR to align delivery with demand.
  • Tracking: Monitor referral velocity, channel contribution, and margin consistency.

Requirements

  • Proven player-coach with direct experience closing high-ticket B2B deals.
  • Experienced in restoration, construction, facilities, or property claims - REQUIRED.
  • Relentlessly organized, with the ability to teach process discipline to others.
  • Unafraid of rejection and excellent under pressure.
  • Obsessed with performance, accountability, and truth over comfort.
  • Demonstrated ability to build a sales org from scratch, with full backing from executive leadership.
  • Proven track record of building and maintaining from $10m-$50M+ revenue engine and shaping national growth.
  • Previously defined the referral playbook for a rapidly scaling company.
  • Unwavering ability to work alongside elite operators and field professionals solving real problems daily.

You Might Be The One If…

You’ve built and scaled sales teams that deliver big numbers under pressure.

You thrive in a dynamic, gritty, execution-focused environment.

You don’t whine. You win.

You need someone to tell you what to do.

You want predictable comfort instead of fast growth and challenges.

What You Get

  • Autonomy: Lead without micromanagement.
  • Velocity: Work with a team that moves fast and means it.
  • Growth: Our org is expanding rapidly, and so will you.

Final Note

This role has real upside and real expectations. If you’re ready to build something meaningful, something legacy-worthy, this is your shot.

If you’re the one, apply now and get noticed.

  • Personal wellness program
  • Paid holidays, vacation, and sick time

Learning & Development:

  • High growth potential as we grow
  • E-learning training courses and Career pathing support
  • Company-sponsored leadership and mentoring program

Other Perks:

  • No micro-management
  • Company provided phone, laptop, and apparel
  • Company vehicle (Dependent on position)

As a national employer, we consider numerous factors when determining compensation, including the specific job responsibilities, your geographical location, and your level of experience. For this role, we estimate a target pay range and budget of [Expected OTE $450k - $550k + Company vehicle] per annum.

Our commitment to equity, equal opportunity, inclusion, and diversity is part of our broader commitment to respecting fundamental human rights across our value chain. Critical Control is proud to be an Equal Opportunity Employer. The Company will consider for employment qualified applicants with arrest and conviction records.

Equal Opportunity Employer/Veterans/Disabled

For more information on Critical Control, please visit our website - www.criticalcontrol.co - or our social channels like LinkedIn. On our career site, you will find some of the key steps you can expect to guide you along the way.

Seniority level
  • Seniority levelDirector
Employment type
  • Employment typeFull-time
Job function
  • Job functionSales, Business Development, and Consulting
  • IndustriesConstruction, Business Consulting and Services, and Hospitality

Referrals increase your chances of interviewing at Critical Control by 2x

Inferred from the description for this job

Medical insurance

401(k)

Vision insurance

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