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Sales Development Software Jobs in Rochester, NY

Growth Marketing Manager

Rochester, NY · On-site

$115K - $130K/yr

Comfortable working closely with Sales Development Representatives and Sales Executives ... Asure Software offers a variety of employee benefits. Salary information is determined by market ...

Asures HCM offering includes Payroll & Tax, HR, and Time & Attendance software and HR Services ... business development sales activities. * Profile and penetrate existing Asure Clientele to ...

... and business development sales activities. * Develop and maintain relationships with referral ... Asure Software offers a variety of employee benefits. Salary information is determined by market ...

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Sales Development Software information

See Rochester, NY salary details

$28.6K

$57.3K

$160.8K

How much do sales development software jobs pay per year?

As of May 28, 2026, the average yearly pay for sales development software in Rochester, NY is $57,276.00, according to ZipRecruiter salary data. Most workers in this role earn between $37,000.00 and $54,300.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a Sales Development Representative in Software, and why are they important?

To thrive as a Sales Development Representative (SDR) in software, you need strong communication skills, a solid understanding of sales processes, and ideally a background in business or technology. Familiarity with customer relationship management (CRM) platforms like Salesforce, sales enablement tools, and sometimes relevant sales certifications are commonly required. Outstanding SDRs excel at active listening, resilience, and time management to build rapport and efficiently qualify leads. These skills and tools are vital for generating high-quality leads, supporting the sales pipeline, and driving revenue growth in a competitive software market.

How does a Sales Development Software role typically interact with sales and marketing teams?

Professionals in Sales Development Software roles often serve as a vital link between the sales and marketing teams. They collaborate closely with marketing to understand campaign goals and messaging, while also working with sales to qualify leads and ensure smooth handoffs. Success in this role often requires clear communication, sharing insights on lead quality, and providing feedback on prospect engagement. This collaborative approach helps optimize the sales funnel and drives more effective outreach strategies.

What is a Sales Development Software?

Sales Development Software is a digital tool designed to help sales teams identify, engage, and nurture potential customers (leads) more efficiently. It automates tasks such as lead generation, outreach, follow-up, and tracking interactions, enabling sales representatives to focus on building relationships and closing deals. These platforms often integrate with CRM systems, provide analytics, and help streamline the sales process to increase productivity and conversion rates.

What is the difference between Sales Development Software vs Sales Development Representatives?

FeatureSales Development SoftwareSales Development Representatives
Primary RoleTools to automate and manage outreach, lead tracking, and prospectingHuman professionals responsible for qualifying leads and setting appointments
CredentialsSoftware expertise, CRM knowledgeSales training, communication skills
Work EnvironmentSoftware platforms, CRM systemsOffice or remote sales teams
Usage in IndustryUsed by sales teams to support outreach effortsDirectly engage with prospects to generate sales opportunities

Sales Development Software automates and streamlines outreach activities, while Sales Development Representatives are the professionals executing those outreach strategies. Both are essential in the sales process but serve different functions: one provides tools, the other performs outreach.

What are popular job titles related to Sales Development Software jobs in Rochester, NY? For Sales Development Software jobs in Rochester, NY, the most frequently searched job titles are:
What job categories do people searching Sales Development Software jobs in Rochester, NY look for? The top searched job categories for Sales Development Software jobs in Rochester, NY are:
What cities near Rochester, NY are hiring for Sales Development Software jobs? Cities near Rochester, NY with the most Sales Development Software job openings:

Sales Development Representative

Brothers International

Rochester, NY • On-site

Full-time

Posted 26 days ago


Job description

Salary: $45,000 - $60,000/year

About Brothers International Food, LLC:

Brothers International is an innovative global leader in the food industry, passionate about creating high-quality food products that enrich lives and bring people together. Our Consumer Packaged Goods (CPG) division includes Brothers-All-Natural, the #1 Freeze-Dried Snack Brand, and also produces private label freeze-dried fruit snacks for some of the leading retailers in the US. Our Ingredients division supplies top-quality fruit and fruit juice concentrates to a number of Fortune 100 food companies.


We are seeking a dynamic, full-time Sales Development Specialist to join our talented team!


Position Summary

The Sales Development Specialist is crucial to expanding Brothers Internationals customer base for both our branded and private label businesses. This individual will focus on identifying new retail opportunities, conducting targeted research to understand potential customers, and making initial contact to qualify leads. They will work closely with the VP, CPG Sales and the broader sales team to refine outreach strategies and ensure a smooth hand-off of qualified prospects to the sales team. This role is perfect for a highly motivated, inquisitive, and detail-oriented professional eager to learn the CPG sales landscape and contribute directly to building a robust sales pipeline.


Duties & Responsibilities:

Market Research & Prospecting:

  • Conduct in-depth research to identify potential new retail partners (e.g., grocery chains, mass merchandisers, specialty stores, e-commerce platforms) for Brothers' branded and private label products.
  • Utilize various tools (e.g., LinkedIn, industry directories, trade show lists, company websites) to identify key decision-makers and relevant contacts within target organizations (e.g., Category Managers, Buyers, Private Label Directors).
  • Help build and maintain a comprehensive database of prospective customer information, including contact details, product interests, and relevant business insights.


Initial Outreach & Qualification:

  • Craft and execute initial outreach campaigns (primarily email, LinkedIn messages) to introduce Brothers International Food, LLC and gauge prospect interest.
  • Conduct initial qualification of leads to determine their potential fit and readiness for a sales conversation.
  • Learn to articulate Brothers' value proposition for both branded and private label offerings.
  • Support the development of compelling and personalized outreach messages that resonate with target audiences.


Sales Enablement Support:

  • Assist in organizing and maintaining sales collateral, presentations, and product information to ensure the sales team has easy access to up-to-date resources.
  • Help prepare briefing documents for the sales team before prospect meetings, summarizing key research findings and contact details.
  • Learn to analyze basic sales data to understand which outreach methods and customer segments are most effective.
  • Provide feedback to the sales and marketing teams on the effectiveness of sales tools and messaging.


Lead Hand-off & CRM Management:

  • Seamlessly hand off qualified leads to the appropriate Sales Manager for further development and relationship building.
  • Accurately record all prospecting activities, research findings, and customer interactions in available systems.
  • Help ensure the integrity and accuracy of sales data related to new prospects.


Minimum Qualifications:

  • BS degree in Business, Marketing or related discipline.
  • 2-5 years of experience in a similar role.
  • Experience in a customer centric role involving research, communication and customer interaction.
  • Internship in sales, marketing, or business development are a plus.


Knowledge, Skills & Abilities:

  • Familiarity with or strong interest in the Consumer Packaged Goods (CPG) industry and retail landscape.
  • Basic proficiency with Microsoft Office Suite.
  • Experience with or eagerness to learn CRM software and prospecting tools.
  • Awareness of fundamental sales principles and lead generation concepts.
  • Familiarity with research methodologies and information gathering.
  • Ability to utilize data to inform business decisions.
  • Excellent written communication skills with the ability to craft clear, concise, and engaging messages.
  • Strong organizational skills and ability to manage multiple tasks effectively.
  • Basic analytical and critical thinking skills to process information and identify key insights.
  • Proficiency in using online search engines and professional networking platforms.
  • Ability to learn quickly and adapt to new tools and processes.
  • Proactive and self-motivated, with a strong desire to identify and pursue opportunities.
  • Highly resourceful and persistent in finding information and making connections.
  • Collaborative mindset, eager to work closely with the sales team and cross functional teams.


Why Brothers International?

  • Innovation:Be part of a company that values creativity and encourages innovation in the ever-evolving food industry.
  • Team Collaboration:Join a collaborative work environment where your ideas and contributions are recognized and celebrated.
  • Global Impact: Contribute to a company with a global presence, making a difference in the lives of people worldwide through our diverse range of food products.


Compensation: In the spirit of pay transparency, the starting pay for this role is between $45k - $60k per year.

The range listed above represents a good-faith anticipated range for this position. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, and experience. Please keep in mind that this range is the base pay only and does not consider other components that make up the total rewards package for the position.


Brothers International is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.