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Sales Development Representative Jobs in Athens, GA

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Sales Development Representative information

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$27.5K

$53.1K

$85.9K

How much do sales development representative jobs pay per year?

As of Aug 21, 2026, the average yearly pay for sales development representative in Athens, GA is $53,124.00, according to ZipRecruiter salary data. Most workers in this role earn between $40,600.00 and $58,900.00 per year, depending on experience, location, and employer.

What is a sales development representative?

Sales Development Representatives (SDRs) are professionals responsible for identifying and qualifying potential customers for a company’s products or services. They focus on outbound prospecting, engaging with leads through calls, emails, and social media, and setting up meetings or appointments for the sales team. SDRs play a crucial role in building the sales pipeline by generating and nurturing leads before passing them to account executives or senior sales staff. Their efforts help increase the efficiency and productivity of the overall sales process.

What does a sales development representative do?

Sales development representatives seek sales leads through marketing on social media, email, and phone calls. As a sales development representative, you determine if a sales lead has a good chance of purchasing the product or service you are marketing before sending that lead to a sales closer. This process allows salespeople to focus on closing the deal instead of prospecting. You speak with main buyers at companies or with prospective buyers who contact you after seeing your marketing materials, and you discuss their needs to see if your product is a good fit for their overall goals. Many sales development reps have a degree in business, marketing, or a related field. Others enter the role without formal education but with several years of experience in sales or marketing.

What are the key skills and qualifications needed to thrive as a sales development representative, and why are they important?

To thrive as a Sales Development Representative, you need strong communication, prospecting, and lead qualification skills, typically supported by a bachelor's degree or equivalent experience. Familiarity with CRM systems like Salesforce, email outreach tools, and sales enablement platforms is usually required. Persistence, active listening, and resilience are standout soft skills in this role. These abilities are essential for effectively identifying prospects, nurturing leads, and driving revenue growth in a competitive sales environment.

What are some common challenges sales development representatives face when qualifying leads, and how can they overcome them?

Sales Development Representatives (SDRs) often encounter challenges such as reaching decision-makers, handling objections, and distinguishing qualified prospects from uninterested contacts. To overcome these hurdles, successful SDRs use targeted research to personalize outreach, employ effective questioning to identify pain points, and listen actively to address concerns. Regular collaboration with account executives and marketing teams also helps refine lead qualification criteria, ensuring SDRs focus their efforts on the most promising opportunities.

What is the difference between Sales Development Representative vs Business Development Representative?

AspectSales Development RepresentativeBusiness Development Representative
Primary FocusGenerating qualified leads and setting appointmentsBuilding strategic partnerships and expanding market opportunities
Work EnvironmentInside sales, cold calling, email outreachNetworking, strategic meetings, market research
Required CredentialsTypically high school diploma or equivalent; sales trainingSimilar credentials; often with additional business or marketing knowledge

While both roles involve outreach and lead generation, Sales Development Representatives focus on qualifying leads and scheduling sales meetings, whereas Business Development Representatives work on creating strategic partnerships and expanding business opportunities. The roles often overlap but serve different stages of the sales and growth process.

Do sales development representatives make good money?

Sales development representatives (SDRs) typically earn a base salary plus commissions or bonuses based on their performance, with total compensation often ranging from $40,000 to $70,000 annually. Experienced SDRs or those working in high-demand industries can earn higher incomes, especially with strong sales skills and effective use of customer relationship management (CRM) tools.

Is a sales development representative an entry level role?

Yes, a sales development representative (SDR) is typically an entry-level position in sales. It often requires strong communication skills, basic knowledge of sales tools like CRM software, and is a common starting point for careers in sales or business development.
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Cities near Athens, GA with the most Sales Development Representative job openings:

Sales Development Representative jobs near you
Infographic showing various Sales Development Representative job openings in Athens, GA as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 16% Part Time, and 2% Contract. Highlights an 91% Physical, 2% Hybrid, and 7% Remote job distribution, with an average salary of $53,124 per year, or $25.5 per hour.

Sales Development Representative

Fullsteam

Buckhead, GA • Hybrid

Full-time

Re-posted 18 hours ago

Job description

It's fun to work in a company where people truly BELIEVE in what they're doing!

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

This a hybrid role in our Buckhead, GA office (3 days per week)

Job Summary:

As a Sales Development Representative you will play a crucial role in generating and qualifying leads tobuildthe foundation for our sales pipeline. Your primary focus will be onidentifyingpotential customers,initiatingcontact, and nurturing leads through theearly stagesof the sales process.

Responsibilities and Duties:

  • Identifyand researchpotential leadsthrough various channels, including social media, online research, and industry events.

  • Conduct outbound calls, emails, and social media outreach to engage potential customers and generate interest in our software solutions.

  • Qualifyleads based on defined criteria to ensure they are a good fit for our products and services.

  • Schedule meetings and appointments for the sales team with qualified leads.

  • Maintainaccurateand up-to-date records of all lead interactions and activities in the CRM system.

  • Work closely with the sales and marketing teams to develop and refine lead generation strategies and campaigns.

  • Provide feedback to the marketing and product teams on market trends, customer needs, and competitive landscape.

  • Track and report on lead generation activities and results, providing insights and recommendations for improvement.

Skills and Competencies:

  • Excellent verbal and written communication skills, with the ability to engage and build rapport with potential customers.

  • Strong ability toidentifyand qualify potential leads through various research methods and outreach techniques.

  • Understanding ofsales processes and techniques, with a willingness to learn and grow in a sales role.

  • Highly motivated and resilient, with the ability to handle rejection and continue to pursue new leads.

  • Exceptional organizational skills with the ability to manage multiple tasks and priorities simultaneously.

  • Collaborative mindset with the ability to work effectively with cross-functional teams.

  • Driven by achieving and exceeding targets, with a strong focus on results.

  • Understanding ofthe software technology industry and market dynamics.

  • Proficiencyin CRM software (e.g.,Salesforce, HubSpot, SalesLoft & Outreach) and familiarity with lead generation tools and techniques.

Experience and Education Requirements:

  • Bachelor's degree in Business, Marketing, Technology, ora relatedfield preferred.

  • 1+yearsexperiencein Business-to-Business (B2B) sales, particularly in a SaaS or technology context, is highly desirable. This includes experience in lead generation, prospecting, and qualifying leads.

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

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