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Sales Associate Jobs in Santa Rosa, CA (NOW HIRING)

Alta Convenience

Sales Associate

Cotati, CA · On-site

$15.50 - $21/hr

As a Sales Associate you will be eligible for; * 90 Day Performance-Based Increase * Referral Bonus * 401K * Tuition Reimbursement Program * Flexible schedules Full Time positions are also eligible ...

Express

Sales Associate

Santa Rosa, CA

$17.87 - $23.75/hr

Store Name Santa Rosa Responsibilities Express is seeking a Retail Sales Associate to join our team The Sales Associate is responsible for providing a great in-store shopping experience for our ...

United Pacific

Sales Associate

Cotati, CA · On-site

$15.50 - $21/hr

As a Sales Associate you will be eligible for; * 90 Day Performance-Based Increase * Referral Bonus * 401K * Tuition Reimbursement Program * Flexible schedules Full Time positions are also eligible ...

Express

Sales Associate

Santa Rosa, CA · On-site

$17.87 - $23.75/hr

The Sales Associate is responsible for providing a great in-store shopping experience for our retail customers while assisting with additional tasks such as stocking, cleaning, folding merchandise ...

United Pacific

Sales Associate

Cotati, CA · On-site

$15.50 - $21/hr

As a Sales Associate you will be eligible for; * 90 Day Performance-Based Increase * Referral Bonus * 401K * Tuition Reimbursement Program * Flexible schedules Full Time positions are also eligible ...

Alta Convenience

Sales Associate

Cotati, CA · On-site

$15.50 - $21/hr

As a Sales Associate you will be eligible for; * 90 Day Performance-Based Increase * Referral Bonus * 401K * Tuition Reimbursement Program * Flexible schedules Full Time positions are also eligible ...

Capital Seaboard

Sales Associate

Napa, CA · On-site

$75K - $80K/yr

As a Sales Associate at The Chef's Warehouse, you ultimately act as the face of our company by delivering outstanding customer service and building and maintaining strong relationships. You will be ...

Torrid

Sales Associate

Novato, CA · On-site

$17.73 - $19.36/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Santa Rosa, CA

$18.21 - $19.84/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Santa Rosa, CA · On-site

$18.21 - $19.84/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Novato, CA

$17.73 - $19.36/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Novato, CA

$17.73 - $19.36/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Novato, CA

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Santa Rosa, CA · On-site

$18.21 - $19.84/hr

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Torrid

Sales Associate

Santa Rosa, CA

As a Torrid Sales Associate, you'll provide the Torrid Connection to every customer through your genuine ability to make our customer feel comfortable, cared for and confident. What You'll Do:

Foot Locker

Sales Associate

Santa Rosa, CA

$15.25 - $20.75/hr

The Sales Associate is a frontline team member who helps bring sneaker culture to life in a fun, welcoming way for customers of all ages. This role is all about connecting with kids and families ...

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All JobsSales Associate JobsSales Associate Jobs in Santa Rosa, CA

Sales Associate information

See Santa Rosa, CA salary details

$9

$19

$36

How much do sales associate jobs pay per hour?

As of Aug 12, 2026, the average hourly pay for sales associate in Santa Rosa, CA is $19.22, according to ZipRecruiter salary data. Most workers in this role earn between $14.71 and $19.95 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive as a sales associate, and why are they important?

To thrive as a Sales Associate, you need strong product knowledge, customer service abilities, and basic math skills, typically supported by a high school diploma or equivalent. Familiarity with point-of-sale (POS) systems, inventory management software, and sometimes CRM tools is common. Outstanding communication, active listening, and a friendly, persuasive demeanor are valuable soft skills in this role. These skills are crucial for building customer relationships, meeting sales goals, and ensuring a positive shopping experience.

What challenges do sales associates face when meeting sales targets, and how can they overcome them?

Sales Associates often encounter challenges such as handling customer objections, managing slow foot traffic, and keeping up with evolving product knowledge. To overcome these, it's helpful to actively listen to customers, ask open-ended questions, and demonstrate a thorough understanding of the products. Regularly participating in training sessions and collaborating with teammates for best practices can also boost confidence and effectiveness. Staying adaptable and maintaining a positive attitude are key to consistently achieving sales goals.

What is the difference between Sales Associate vs Customer Service Representative?

AspectSales AssociateCustomer Service Representative
Required CredentialsHigh school diploma; sales training often providedHigh school diploma; customer service training
Work EnvironmentRetail stores, showrooms, mallsCall centers, retail, service desks
Employer & Industry UsageRetail, wholesale, hospitalityRetail, telecom, banking, hospitality
Common Search & Comparison IntentSales skills, commission structureCustomer interaction, problem-solving

While both roles involve direct interaction with customers, Sales Associates focus on promoting and selling products, often earning commissions. Customer Service Representatives primarily handle inquiries, resolve issues, and support customer satisfaction. Understanding these differences helps job seekers find the right role based on their skills and career goals.

What is the lowest position in sales associate?

The lowest position within sales roles is typically an entry-level sales associate or sales clerk. These positions usually require minimal experience and focus on customer service, sales support, and basic product knowledge. Advancement can lead to higher sales roles or supervisory positions.

What do sales associates do?

Sales associates work in the retail industry. They often greet customers as they enter the store and assist the customer in finding what they need. A sales associate is responsible for walking customers through the entire buying process and ensuring the customer leaves satisfied. Customers rely on sales associates for information on the store’s inventory, in-store item location, and accurate pricing. Sales associates are also responsible for keeping the store neat and tidy; they process returns, reshelve items, and perform light cleaning. Depending on their shift, they may be the one to open or lock up the shop.

What is a sales associate?

Sales Associates are retail professionals responsible for assisting customers, providing product information, and facilitating sales transactions in stores or other sales environments. They help customers find products, answer questions, and ensure a positive shopping experience. Sales Associates may also handle inventory, restock shelves, and process payments. Their goal is to meet sales targets while delivering excellent customer service. This role is essential in creating a welcoming atmosphere and fostering customer loyalty.
More about Sales Associate jobs
What are the most commonly searched types of Sales jobs in Santa Rosa, CA? The most popular types of Sales jobs in Santa Rosa, CA are:
What are popular job titles related to Sales Associate jobs in Santa Rosa, CA? For Sales Associate jobs in Santa Rosa, CA, the most frequently searched job titles are:
What job categories do people searching Sales Associate jobs in Santa Rosa, CA look for? The top searched job categories for Sales Associate jobs in Santa Rosa, CA are:
What cities near Santa Rosa, CA are hiring for Sales Associate jobs? Cities near Santa Rosa, CA with the most Sales Associate job openings:
Sales Associate jobs near you
Infographic showing various Sales Associate job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 72% Full Time, 26% Part Time, 1% Temporary, and 1% Contract. Highlights an 92% Physical, 1% Hybrid, and 7% Remote job distribution, with an average salary of $39,978 per year, or $19.2 per hour.

Sales Associate

Alta Convenience

Cotati, CA • On-site

$15.50 - $21/hr

Part-time

Medical, Retirement

Re-posted 23 days ago

Job description

As a Sales Associate you will be eligible for;
  • 90 Day Performance-Based Increase
  • Referral Bonus
  • 401K
  • Tuition Reimbursement Program
  • Flexible schedules

Full Time positions are also eligible for medical benefits.
The Sales Associate at United Pacific works at an assigned store location and assists in the operation of the facility in a safe, customer-focused, and profitable manner. You will perform various duties including, but not limited to: Daily cash handling, lighting/fixtures cleaning & maintenance, and ensuring the security of all inventory and currency to avoid theft and inventory shrinkage. You will report to the Store Manager and will receive direct supervision within a framework of well-defined United Pacific company policies and procedures. In this role you will need to have the ability to learn to operate a cash register, computer console, and other equipment and tools related to the work task.
Qualifications Include:
  • Must be at least 18 years of age.
  • A High School diploma or GED is preferred but not required.
  • Ability to communicate effectively in English, both verbally and written.
  • Ability to work alone in the store for extended periods of time.
  • Must be able to provide proof of authorization to work in the United States if hired.
  • Be able to work irregular shifts, including weekends, overnight shifts, and holidays.
  • Ability to stand and/or walk for at least 8 hours.
  • Be physically able to lift, push, pull a minimum of 20 lbs.
  • Ability to occasionally lift and/or carry up to 20 pounds from ground to overhead up to 30 minutes of workday (i.e., assisting in stocking/maintaining inventory levels) with appropriate safety equipment's.
  • Ability to occasionally climb a ladder to store and retrieve materials, and/or place or remove signage
  • Significant amount of work is performed indoors, but there are times when extended periods of work may be performed outside.
  • Capable of working in small spaces at times.

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