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Retail Public Relations Jobs (NOW HIRING)

Aéropostale

Director, Brand Public Relations

Manhattan, NY · On-site

$160K - $180K/yr

If you thrive in a fast-paced, creative, and entrepreneurial environment and are ready to disrupt the retail industry with compelling storytelling and innovative PR strategies, this is your chance to ...

Kendra Scott

Senior Public Relations I

Austin, TX · On-site

... retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

David Yurman

PR Logistics Coordinator

New York, NY · Hybrid

$30 - $32/hr

David Yurman collections are available at retail stores throughout the United States, Canada, Hong ... As the PR Logistics Coordinator, you will be a key player in the operational success of the David ...

David Yurman

PR Logistics Coordinator

New York, NY · On-site

$30 - $32/hr

David Yurman collections are available at retail stores throughout the United States, Canada, Hong ... As the PR Logistics Coordinator, you will be a key player in the operational success of the David ...

Casper Sleep Inc.

PR & Communications Manager

Richmond, VA · Hybrid

$100K - $120K/yr

Casper is looking for a PR & Communications Manager to lead external communications and media ... Sleepers can shop online, visit one of our 40+ retail locations across the United States, or find ...

Qualtrics

Head of Public Relations

OR · On-site +1

From retail to government to healthcare, we're on a mission to bring humanity, connection, and ... Head of Public Relations (Hybrid - Nashville, TN) Why We Have This Role We are seeking a highly ...

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Qualtrics

Head of Public Relations

From retail to government to healthcare, we're on a mission to bring humanity, connection, and ... Head of Public Relations (Hybrid - Nashville, TN) Why We Have This Role We are seeking a highly ...

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Retail Public Relations information

See salary details

$34.5K

$83.6K

$134K

How much do retail public relations jobs pay per year?

As of Aug 20, 2026, the average yearly pay for retail public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Retail Public Relations vs Retail Marketing?

AspectRetail Public RelationsRetail Marketing
Primary FocusManaging brand reputation and media relationsPromoting products and driving sales
Skills RequiredMedia communication, writing, relationship buildingAdvertising, market analysis, campaign development
Work EnvironmentMedia outlets, PR agencies, corporate officesAdvertising agencies, retail stores, digital platforms
Common CertificationsPR certifications, communication degreesMarketing certifications, digital marketing courses

Retail Public Relations focuses on maintaining a positive brand image through media and community engagement, while Retail Marketing concentrates on promoting products and increasing sales through advertising campaigns. Both roles require communication skills but serve different strategic purposes within the retail industry.

Do people in retail public relations get paid well?

Retail public relations professionals typically earn a median salary that varies based on experience, location, and company size, with entry-level roles starting lower and experienced specialists earning higher wages. Salaries often include benefits such as health insurance and paid time off, and strong communication skills and media relations are important for success. Overall, compensation can be competitive within the marketing and communications field.
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Cities with the most Retail Public Relations job openings:

What states have the most Retail Public Relations jobs?

States with the most job openings for Retail Public Relations jobs include:

What job categories do people searching Retail Public Relations jobs look for?

The top searched job categories for Retail Public Relations jobs are:

Retail Public Relations jobs near you
Infographic showing various Retail Public Relations job openings in the United States as of August 2026, with employment types broken down into 65% Full Time, 34% Part Time, and 1% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR & Partnerships Manager

Freshine Product Inc

New York, NY • On-site

$90K - $95K/yr

Full-time

Re-posted yesterday

Job description

About us

Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we’ve built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.

We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community’s self-expression across their full routine.

Role Description

We’re looking for a highly strategic and execution-driven PR & Partnerships Manager to lead how Wavytalk shows up in culture, media, and partnerships.

This role will own PR strategy, paid media alignment, and brand partnerships—ensuring Wavytalk continues to build awareness, credibility, and cultural impact at scale.

Reporting directly to the Senior Brand Marketing Director, this role will lead:

PR Strategy & Agency Management

· Act as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable results

· Lead PR strategy for product launches, campaigns, and cultural moments

· Drive faster, more efficient media pickup through proactive pitching and strong storytelling

· Own direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PR

Paid Media Leadership

· Own strategy and budget for paid media placements (magazines, online publishers, advertorials)

· Identify and execute high-impact opportunities with key media partners

· Align paid placements with PR efforts to maximize coverage and visibility

· Track performance and optimize spend based on results

Product PR & Launch Execution

· Lead PR efforts for new product launches, ensuring strong media coverage and visibility

· Develop compelling product narratives and messaging that resonate with editors and consumers

· Identify opportunities to accelerate media coverage and reduce time to traction

Brand Partnerships & Collaborations

· Build and execute partnerships with like-minded brands across beauty, fashion, and lifestyle

· Lead collaborations across:

· Social content

· Events & activations

· Co-branded products

· Identify and secure culturally relevant opportunities that elevate brand visibility

Expert & Credibility Partnerships

· Build relationships with key hair stylists, dermatologists, and industry experts

· Drive product endorsement, credibility, and education through trusted voices

· Integrate experts into content, PR, and campaigns

Qualifications and Requirements

Experience & Industry Connections:

· 5–8+ years experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)

· Strong experience managing PR agencies and driving earned media results

· Proven track record in paid media strategy and performance marketing

· Deep understanding of influencer, creator, and cultural marketing

· Strong network across media, brands, and industry experts

· Highly strategic but also hands-on and execution-focused

· Passion for beauty, hair, and culture

Salary: Base Salary: $90,000 - $95,000 annually*

Eligible for annual performance-based bonus

*We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Freshine Products, Inc. total rewards package for employees.