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Retail Public Relations Jobs (NOW HIRING)

Kendra Scott

Senior Public Relations I

Austin, TX · On-site

... retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

Aéropostale

Director, Brand Public Relations

Manhattan, NY · On-site

$160K - $180K/yr

If you thrive in a fast-paced, creative, and entrepreneurial environment and are ready to disrupt the retail industry with compelling storytelling and innovative PR strategies, this is your chance to ...

Kendra Scott

Senior Public Relations I

Austin, TX

... retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

Casper Sleep Inc.

PR & Communications Manager

Richmond, VA · Hybrid

$100K - $120K/yr

Casper is looking for a PR & Communications Manager to lead external communications and media ... Sleepers can shop online, visit one of our 40+ retail locations across the United States, or find ...

Jcrew

Director of Public Relations

New York, NY

Madewell | Director, Public Relations The Director of Public Relations will lead the development ... Build and maintain strong relationships across fashion, lifestyle, retail, and business media, as ...

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Retail Public Relations information

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$34.5K

$83.6K

$134K

How much do retail public relations jobs pay per year?

As of Jul 26, 2026, the average yearly pay for retail public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Retail Public Relations vs Retail Marketing?

AspectRetail Public RelationsRetail Marketing
Primary FocusManaging brand reputation and media relationsPromoting products and driving sales
Skills RequiredMedia communication, writing, relationship buildingAdvertising, market analysis, campaign development
Work EnvironmentMedia outlets, PR agencies, corporate officesAdvertising agencies, retail stores, digital platforms
Common CertificationsPR certifications, communication degreesMarketing certifications, digital marketing courses

Retail Public Relations focuses on maintaining a positive brand image through media and community engagement, while Retail Marketing concentrates on promoting products and increasing sales through advertising campaigns. Both roles require communication skills but serve different strategic purposes within the retail industry.

More about Retail Public Relations jobs
What cities are hiring for Retail Public Relations jobs? Cities with the most Retail Public Relations job openings:
What states have the most Retail Public Relations jobs? States with the most job openings for Retail Public Relations jobs include:
What job categories do people searching Retail Public Relations jobs look for? The top searched job categories for Retail Public Relations jobs are:
Retail Public Relations jobs near you
Infographic showing various Retail Public Relations job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 79% Full Time, 16% Part Time, 1% Temporary, and 3% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.
Senior Public Relations I

Senior Public Relations I

Kendra Scott

Austin, TX • On-site

Full-time

Posted 8 days ago

Kendra Scott rating

6.5

Company rating: 6.5 out of 10

Based on 39 frontline employees who took The Breakroom Quiz

19th of 29 rated jewelry retailers

Job description


About Kendra Scott
About Kendra Scott: We are a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.
Position Overview
Seeking an experienced Public Relations Lead who is passionate about the ever-evolving media and communications landscape and eager to help shape and protect an iconic brand's reputation. This role will support the development and execution of our overarching public relations strategy, driving elevated brand awareness and meaningful engagement across traditional, digital, and emerging media channels.
Reporting to the Senior Director of PR, this individual will serve as a key liaison to our public relations agency partners while cultivating and maintaining strong relationships with local and national media. Success in this role requires an understanding that the most impactful stories are not simply pitched, they are earned through authentic relationships, strategic storytelling, and a deep understanding of what resonates in today's rapidly changing media environment.
As part of the PR team, this leader will identify and develop compelling press opportunities that leverage the brand, founder, and leadership narratives; continually seek innovative ways to amplify brand visibility; and partner closely with the Influencer Marketing team to create impactful influencer and celebrity engagement strategies. They will also play an important role as a steward of the brand's reputation, recognizing the growing importance of communications in building trust, credibility, and long-term brand equity.
Our ideal candidate is a detail-oriented communications professional who brings a passion for the industry, a curiosity for emerging trends, and a desire to build a career grounded in strong public relations fundamentals while helping evolve them for the future. They will thrive in a creative, fast-paced environment and excel at fostering alignment and collaboration across cross-functional marketing teams.
Responsibilities
  • Support the Senior Director of Public Relations in developing and executing PR strategies for Kendra Scott and Yellow Rose by Kendra Scott.
  • Lead the Texas PR strategy, serving as a brand ambassador and cultivating relationships with key regional and local media, tastemakers and community partners.
  • Manage the Kendra Scott and Yellow Rose by Kendra Scott Stylist Program, including relationship management, outreach, and execution of monthly product kits.
  • Oversee the AGO SEO Seasonal Style Guide in partnership with cross-functional teams.
  • Coordinate and manage product samples for media placements, partnerships, and celebrity dressing opportunities.
  • Serve as the primary contact for leadership media opportunities and award submissions, including media briefing development, data collection, and cross-functional coordination.
  • Manage brand press opportunities for Kendra Scott and Yellow Rose by Kendra Scott, ensuring seamless execution and alignment across internal stakeholders.
  • Partner with Regional Marketing teams to support local PR initiatives, develop targeted pitches, and ensure regional efforts align with overarching brand objectives.
  • Develop PR materials including press releases, media pitches, leadership briefing documents, and campaign recaps.
  • Support the planning and execution of brand events, including media previews, collection launches, and brand activations.
  • Manage and respond to incoming media inquiries in a timely and strategic manner.
  • Track, analyze, and report on PR performance metrics, media coverage, and campaign results.

Key Qualities for Success
  • Bachelor's degree
  • 3+ years of PR experience with proven success in fashion PR and talent relationship management
  • Strong pulse on what is happening in the world of retail, fashion, and entertainment with existing relationships.
  • Strong pulse on cultural moments and how to define brand relevance
  • Strong media relations skills with proven program results in print, broadcast and online outlets
  • Strong relationship management and networking skills
  • Ability to recommend and initiate projects with minimal direction
  • Passion for the brand and its core values: Family, Fashion, Philanthropy
  • Work experience of multi-person/ cross-departmental team
  • Superior communication and organizational skills with strong attention to detail
  • Ability to collaborate effectively with cross-functional teams
  • Comfort and experience working closely with executive management team

We are an equal opportunity employer and value diversity at our company.

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