Freshine Product

About us
Wavytalk is a fast-growing hair tools brand built on creativity, community, and self-expression. As the #1 hair tools brand on TikTok, we've built our business through a digital-first, content-driven approach creating products and moments that resonate with a new generation of consumers.
We design intuitive, high-performance tools that make styling effortless while protecting hair health. As we continue to scale, we have expanded into key retail partners like Target and Ulta, bringing our viral, community-led brand into physical spaces nationwide. We are also expanding into adjacent beauty tools to further support our community's self-expression across their full routine.
Role Description
We're looking for a highly strategic and execution-driven PR & Partnerships Manager to lead how Wavytalk shows up in culture, media, and partnerships.
This role will own PR strategy, paid media alignment, and brand partnerships-ensuring Wavytalk continues to build awareness, credibility, and cultural impact at scale.
Reporting directly to the Senior Brand Marketing Director, this role will lead:
PR Strategy & Agency Management
• Act as the primary liaison with our PR agency, ensuring clear direction, strong execution, and measurable results
• Lead PR strategy for product launches, campaigns, and cultural moments
• Drive faster, more efficient media pickup through proactive pitching and strong storytelling
• Own direct media relationships and execute placements for beauty tools, while partnering with agency support for hair tools PR
Paid Media Leadership
• Own strategy and budget for paid media placements (magazines, online publishers, advertorials)
• Identify and execute high-impact opportunities with key media partners
• Align paid placements with PR efforts to maximize coverage and visibility
• Track performance and optimize spend based on results
Product PR & Launch Execution
• Lead PR efforts for new product launches, ensuring strong media coverage and visibility
• Develop compelling product narratives and messaging that resonate with editors and consumers
• Identify opportunities to accelerate media coverage and reduce time to traction
Brand Partnerships & Collaborations
• Build and execute partnerships with like-minded brands across beauty, fashion, and lifestyle
• Lead collaborations across:
• Social content
• Events & activations
• Co-branded products
• Identify and secure culturally relevant opportunities that elevate brand visibility
Expert & Credibility Partnerships
• Build relationships with key hair stylists, dermatologists, and industry experts
• Drive product endorsement, credibility, and education through trusted voices
• Integrate experts into content, PR, and campaigns
Qualifications and Requirements
Experience & Industry Connections:
• 5-8+ years experience in PR, partnerships, or brand marketing (beauty or consumer brand preferred)
• Strong experience managing PR agencies and driving earned media results
• Proven track record in paid media strategy and performance marketing
• Deep understanding of influencer, creator, and cultural marketing
• Strong network across media, brands, and industry experts
• Highly strategic but also hands-on and execution-focused
• Passion for beauty, hair, and culture
Salary: Base Salary: $90,000 - $95,000 annually*
Eligible for annual performance-based bonus
*We disclose the compensation range for positions in compliance with local law. Actual salaries will vary and may be above or below the range based on various factors including but not limited to location, experience, and performance. The range listed is just one component of Freshine Products, Inc. total rewards package for employees.