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Retail Public Relations Jobs (NOW HIRING)

L'AGENCE

PUBLIC RELATIONS MANAGER

Los Angeles, CA · On-site

$100K - $110K/yr

Minimum 7 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company. * Apparel/Fashion or Retail company/brand experience is preferred.

Tacori

Public Relations Manager

Glendale, CA · On-site

$90K - $110K/yr

Retail Partner Communication: * Collaborate with retail partners to develop and support localized PR initiatives and marketing efforts. * Create and disseminate relevant PR materials and guidelines ...

Tacori

Public Relations Manager

Glendale, CA · On-site

$90K - $110K/yr

Retail Partner Communication: * Collaborate with retail partners to develop and support localized PR initiatives and marketing efforts. * Create and disseminate relevant PR materials and guidelines ...

PR Consulting

PR Assistant, Fashion

New York, NY

$42K - $49K/yr

... retail categories. This candidate will be part of PR Consulting's team in New York and report ... directly to the department's Managers. This role is in person Monday - Thursday in our New York ...

Alphabe Insight Inc

Public Relations Associate

Boston, MA · On-site

$49K - $53K/yr

As we continue to grow, we are looking for motivated individuals who are passionate about helping customers and contributing to a dynamic retail environment. The Public Relations Associate will ...

Five Below

Director, Public Relations

Philadelphia, PA · On-site

Identify opportunities to position Five Below as a leader in value retail and youth culture Media ... Manage external PR agencies and vendors to ensure strong execution and ROI * Collaborate cross ...

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All JobsRetail Public Relations Jobs

Retail Public Relations information

See salary details

$34.5K

$83.6K

$134K

How much do retail public relations jobs pay per year?

As of Jun 29, 2026, the average yearly pay for retail public relations in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Retail Public Relations vs Retail Marketing?

AspectRetail Public RelationsRetail Marketing
Primary FocusManaging brand reputation and media relationsPromoting products and driving sales
Skills RequiredMedia communication, writing, relationship buildingAdvertising, market analysis, campaign development
Work EnvironmentMedia outlets, PR agencies, corporate officesAdvertising agencies, retail stores, digital platforms
Common CertificationsPR certifications, communication degreesMarketing certifications, digital marketing courses

Retail Public Relations focuses on maintaining a positive brand image through media and community engagement, while Retail Marketing concentrates on promoting products and increasing sales through advertising campaigns. Both roles require communication skills but serve different strategic purposes within the retail industry.

More about Retail Public Relations jobs
What cities are hiring for Retail Public Relations jobs? Cities with the most Retail Public Relations job openings:
What states have the most Retail Public Relations jobs? States with the most job openings for Retail Public Relations jobs include:
What job categories do people searching Retail Public Relations jobs look for? The top searched job categories for Retail Public Relations jobs are:
Retail Public Relations jobs near you
Infographic showing various Retail Public Relations job openings in the United States as of June 2026, with employment types broken down into 94% Full Time, 5% Part Time, and 1% Temporary. Highlights an 99% Physical, and 1% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.
PUBLIC RELATIONS MANAGER

PUBLIC RELATIONS MANAGER

L'AGENCE

Los Angeles, CA • On-site

$100K - $110K/yr

Full-time

Posted 8 days ago

Job description

Job Summary

The Public Relations Manager is responsible for developing the seasonal and yearly PR planning calendar to gain earned media by proactively positioning brand, product, and leadership stories to achieve coverage. This role encompasses ongoing media outreach programs, influencer partnerships, affiliates, seasonal brand campaign initiatives, product introductions, and media activations. This role will report to our Global Brand Marketing Director.

Examples of Essential Duties and Responsibilities

  • Secure strategic press coverage including features, news announcements, brand profiles, and product placement in top national, regional, and online media outlets
 and affiliates.
  • Communicate and manage external PR and VIP agencies.
  • Cultivate and manage relationships with influencers for product seeding and larger brand partnerships.
  • Develop strategy and drive execution of high-visibility speaking opportunities and awards.
  • Maintain strong relationships and actively network with key fashion and market editors, relevant fashion stylists.
  • Conceptualize and assist in the execution of special events and activations.
  • Manage monthly and weekly press reporting.

Preceding functions have been provided as examples of the types of work performed by employees assigned to this job classification. Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Qualifications
  • Minimum 7 years fashion or retail PR experience, in house or agency preferably in a product-oriented, consumer-driven company.
  • Apparel/Fashion or Retail company/brand experience is preferred.
  • Superior knowledge of fashion/consumer media practices, as well as phenomenal track record of garnering top-tier coverage in print and digital media.
  • Deep understanding of fashion and retail trends and market.
  • Experience with event planning and budgets.
  • Experience with managing and mentoring junior staff.
  • Strong writing, communication and presentation skills to effectively articulate ideas to senior leadership.
  • Outstanding organizational skills with demonstrated ability to prioritize workload and attention to detail.
  • High level of interest and proficiency in new media landscape, and experience working with digital influencers.
  • Ability to thrive in a fast paced, deadline oriented, high-energy environment with a consistent positive attitude.

Additional Requirement

  • Reports to Global Brand Marketing Director
  • Ability to travel up to 20% of the time


Physical Requirements:

  • Able to lift and carry up to 40-50 lbs.
  • This position requires sitting for long periods of time
  • Frequent standing.

Requirements are representative of minimum levels of knowledge, skills and/or abilities. To perform this job successfully, the employee must possess the abilities or aptitudes to perform each duty proficiently. Continued employment remains on an “at-will” basis.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.