As a retail project manager, you create and execute plans according to the established business objectives of a retail store or organization. As part of your duties, you may liaise with vendors to ensure delivery of stock or merchandise, coordinate with vendors for changes in orders or delivery processes, train and manage staff regarding project goals and metrics, establish timelines and reporting goals for projects, and otherwise ensure project success. While your responsibilities are largely identical to non-retail project managers, you must nonetheless have a thorough understanding of the retail world in general, and the specific needs of your organization in particular. Your projects may fundamentally change the way customers interact with and understand the organization or brand, and you must be cognizant that your projects affect this relationship in a positive manner.