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Retail General Manager Jobs in Virginia (NOW HIRING)

National Vision

General Manager - Optical

Chesterfield, VA · On-site

$55K - $71K/yr

Company Description America's Best is part of National Vision, one of the largest optical retail ... As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ...

National Vision

General Manager - Optical

Bristol, VA · On-site

$44K - $57K/yr

Company Description America's Best is part of National Vision, one of the largest optical retail ... As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ...

Wendy's

General Manager

Raphine, VA · On-site

Why Wendy's As a Restaurant General Manager, you will build, coach, manage and develop teams from a ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Colonial Heights, VA · On-site

What you'll doAs a Restaurant General Manager, you will build, coach, manage and develop teams from ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Max Meadows, VA · On-site

What you'll doAs a Restaurant General Manager, you will build, coach, manage and develop teams from ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

America's Best

General Manager - Optical

Bristol, VA · On-site

$44K - $57K/yr

Company Description America's Best is part of National Vision, one of the largest optical retail ... As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ...

Wendy's

General Manager

Clear Brook, VA · On-site

Why Wendy's As a Restaurant General Manager, you will build, coach, manage and develop teams from a ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Clear Brook, VA · On-site

What you'll doAs a Restaurant General Manager, you will build, coach, manage and develop teams from ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Colonial Heights, VA · On-site

Why Wendy's As a Restaurant General Manager, you will build, coach, manage and develop teams from a ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Raphine, VA · On-site

What you'll doAs a Restaurant General Manager, you will build, coach, manage and develop teams from ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

Wendy's

General Manager

Max Meadows, VA · On-site

Why Wendy's As a Restaurant General Manager, you will build, coach, manage and develop teams from a ... Pilot Flying J has over 650 retail locations and is the largest operator of travel centers and ...

America's Best

General Manager - Optical

Chesterfield, VA

$55K - $71K/yr

Company Description America's Best is part of National Vision, one of the largest optical retail ... As a General Manager , you'll lead a talented team, drive results, and create an amazing experience ...

Australia-Employment

General Manager

Norfolk, VA · On-site

$175 - $250/hr

General Manager $175000 - $250000 per year | Norfolk, VA | On-site | Permanent High-growth retail organization seeking a hands-on operational leader to drive performance across the business with a ...

CSC Generation

General Manager (Sur La Table)

Mclean, VA · On-site

$85 - $110/hr

Position Overview As a General Manager at Sur La Table, you play a key role in the success of the store by leading high-performing retail and culinary teams that inspire customers throughout every ...

CycleBar - Ashburn, VA

General Manager

Ashburn, VA · On-site

REQUIREMENTS: * 2+ years of retail/service sales or fitness sales experience. * Confident in ... General Manager will actively coach, train and educate our CBX team on Hospitality and Sales ...

CSC-Generatio

General Manager (Sur La Table)

Mclean, VA · On-site

$85 - $120/hr

Position Overview As a General Manager at Sur La Table, you play a key role in the success of the store by leading high-performing retail and culinary teams that inspire customers throughout every ...

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Showing results 21-40

All JobsRetail General JobsRetail General Manager JobsRetail General Manager Jobs in Virginia

Retail General Manager information

See Virginia salary details

$29.7K

$63.9K

$93.2K

How much do retail general manager jobs pay per year?

As of Aug 20, 2026, the average yearly pay for retail general manager in Virginia is $63,916.00, according to ZipRecruiter salary data. Most workers in this role earn between $54,000.00 and $69,400.00 per year, depending on experience, location, and employer.

What is a retail general manager?

Retail General Managers are responsible for overseeing the daily operations of retail stores or chains. Their duties include managing staff, ensuring excellent customer service, monitoring sales performance, and implementing company policies. They also handle budgeting, inventory control, and strategies to increase profitability. Retail General Managers play a key role in driving store success and maintaining a positive work environment.

What does a retail general manager do?

A Retail General Manager is responsible for both the day-to-day running of the store and the execution of long-term business strategies. Balancing these aspects often involves delegating daily tasks—such as inventory management, staff scheduling, and customer service oversight—to department managers or team leads, which frees up time for analyzing sales trends, setting performance goals, and developing marketing initiatives. Effective communication and time management are crucial, as GMs must regularly meet with their teams to ensure alignment on immediate priorities while also focusing on broader objectives like revenue growth and customer satisfaction. This dual focus is key to both smooth store operations and sustained business success.

What are the key skills and qualifications needed to thrive as a retail general manager?

To thrive as a Retail General Manager, you need strong leadership, business acumen, inventory management skills, and a background in retail operations, often supported by a bachelor's degree in business or a related field. Familiarity with point-of-sale (POS) systems, inventory tracking software, and sales analytics tools is typically required. Outstanding communication, problem-solving, and team-motivation skills help set top performers apart in this role. These skills and qualities are crucial for optimizing store performance, delivering excellent customer service, and effectively leading teams to achieve business goals.

What are popular job titles related to Retail General Manager jobs in Virginia?

For Retail General Manager jobs in Virginia, the most frequently searched job titles are:

What job categories do people searching Retail General Manager jobs in Virginia look for?

The top searched job categories for Retail General Manager jobs in Virginia are:

What cities in Virginia are hiring for Retail General Manager jobs?

Cities in Virginia with the most Retail General Manager job openings:

Retail General Manager jobs near you
Infographic showing various Retail General Manager job openings in Virginia as of August 2026, with employment types broken down into 80% Full Time, 19% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $63,916 per year, or $30.7 per hour.

General Manager - Optical

National Vision

Chesterfield, VA • On-site

$55K - $71K/yr

Full-time

Medical, Dental, Life, Retirement, PTO

Re-posted 10 days ago

National Vision rating

6.7

Company rating: 6.7 out of 10

Based on 153 frontline employees who took The Breakroom Quiz

12th of 40 rated optical retailers

Job description

Company Description

America's Best is part of National Vision, one of the largest optical retail companies in the United States. Each location is focused on treating every eye with the attention and expertise they deserve. America's Best believes in great care, for every kind of eye. Because every eye deserves better.

For more details about America's Best, visit AmericasBest.com.

Job Description

See your leadership skills in focus!

As a General Manager, you'll lead a talented team, drive results, and create an amazing experience for both patients and associates every single day.

The General Manager is responsible for the overall success, sales, and profitability of the store. This includes managing all aspects of operations - from financial performance and team leadership to merchandising, training, and patient care.

You'll set the tone for a positive, high-energy environment where exceptional service and teamwork thrive.

What You'll Do

  • Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
  • Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
  • Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
  • Partner with the Doctor to ensure every patient receives the highest level of care.
  • Conduct store audits and uphold quality, merchandising, and service standards.
  • Maintain open communication with the District Manager and provide accurate reporting.
  • Ensure the store and facility meet all corporate and safety standards.

Additional Responsibilities

  • Execute marketing, merchandising, and promotional initiatives according to brand standards.
  • Manage budgets, supplies, and inventory to meet financial goals.
  • Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
  • Lead by example - coaching your team toward sales and service excellence.
  • Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
  • Ensure compliance with company policies and maintain accurate associate files and records.
Qualifications
  • 5+ years of retail experience. Supervising experience preferred.
  • Knowledge of the optical industry is preferred.
  • Bachelor's degree or equivalent experience preferred.
  • Proven ability to lead, coach, and build strong associate relationships.
  • Strong communication, organization, and problem-solving skills
  • Passion for providing exceptional customer service and driving sales.
  • Solid understanding of store operations and business performance.
Additional Information

We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.

Our Benefits Include:

  • Health & Dental Insurance
  • 401k retirement savings with company match and stock purchase plan
  • Flex Spending Account
  • Generous Paid Time Off & Company Holidays
  • Parental leave
  • Employee eyewear discount
  • Short- and Long-Term Disability
  • Life Insurance
  • College scholarship program

Focus on Professional Growth and Career Fulfillment: 

  • Training programs available 
  • Access to educational courses 
  • Emphasis on internal promotions and career advancement

Join us today and see your future clearly!

We are an equal opportunity employer.  We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetic information, disability, veteran status, and other legally protected characteristics.

What National Vision employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom

National Vision logo

About National Vision

Sourced by ZipRecruiter

At National Vision we believe everyone deserves to see their best to live their best. We help people by making quality eye care and eyewear more affordable and accessible. National Vision is one of the largest optical retail companies in the United States with over 1,300 stores in 44 states plus the District of Columbia and Puerto Rico. We operate five retail brands: America's Best Contacts & Eyeglasses, Eyeglass World, Vision Centers inside select Walmart stores and Vista Optical inside Fred Meyer stores and on select military bases. We employ over 14,000 people including a network of over 2,000 optometrists. We offer an innovative culture where training is a priority, hard work is praised, and career growth is a reality.

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Duluth, GA, US

Year founded

1990

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