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Resort Sales Manager Jobs in Santa Rosa, CA (NOW HIRING)

Trilogy Spa Holdings

Spa Director

Sonoma, CA · On-site

... Resort Management, to establish and maintain a collaborative relationship as the ambassador for TRILOGY. * Drive Spa Group Sales by working with the Hotel/Resort Sales team and local area event ...

Invited Clubs

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

... resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a ... The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details ...

Invited

Event Sales Coordinator

Santa Rosa, CA · On-site

$21.75 - $30/hr

... resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a ... The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details ...

ClubCorp

Event Sales Coordinator

Santa Rosa, CA · On-site

$25 - $28/hr

... resort-style pools, state-of-the-art racquet facilities, fitness centers, and much more. Come be a ... The Event Sales Coordinator works closely with the Event Sales Manager to ensure all event details ...

Carneros Resort and Spa

Reservations Sales Agent

Napa, CA · On-site

$21 - $21.50/hr

Director of Reservations Classification: Part time, Non-Exempt POSITION OVERVIEW The Reservation Sales Agent at Carneros Resort and Spa is responsible for managing guest reservations and providing ...

Carneros Resort and Spa

Reservations Sales Agent

Napa, CA · On-site

$19.50 - $25.25/hr

Director of Reservations Classification: Part time, Non-Exempt POSITION OVERVIEW The Reservation Sales Agent at Carneros Resort and Spa is responsible for managing guest reservations and providing ...

KSL Resorts

Director of Sales and Marketing

Napa, CA · On-site

$210K - $220K/yr

Brand management Oversee the resort's brand identity and positioning, ensuring consistency in ... Recommend sales strategies for improvement based on market research and competitor analyses.

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All JobsResort Sales JobsResort Sales Manager JobsResort Sales Manager Jobs in Santa Rosa, CA

Resort Sales Manager information

See Santa Rosa, CA salary details

$30.1K

$82.9K

$155.8K

How much do resort sales manager jobs pay per year?

As of Sep 5, 2026, the average yearly pay for resort sales manager in Santa Rosa, CA is $82,927.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,200.00 and $105,500.00 per year, depending on experience, location, and employer.

What does a resort sales manager do?

A Resort Sales Manager is responsible for promoting and selling a resort's services and facilities to potential clients, such as event organizers, travel agents, and corporate groups. Their duties include developing sales strategies, building relationships with clients, negotiating contracts, and meeting revenue targets. They work closely with other departments, like marketing and operations, to ensure guest satisfaction and maximize bookings. Resort Sales Managers also attend trade shows and industry events to generate leads and stay updated on market trends.

What are the key skills and qualifications needed to thrive as a resort sales manager, and why are they important?

To thrive as a Resort Sales Manager, you need expertise in sales strategies, hospitality management, and a proven track record in meeting revenue targets, often supported by a degree in hospitality, business, or a related field. Familiarity with customer relationship management (CRM) software, property management systems (PMS), and sales analytics tools is essential. Outstanding interpersonal skills, negotiation abilities, and adaptability set top performers apart in this role. These skills are crucial for building strong client relationships, maximizing bookings, and ensuring the resort's revenue and reputation grow in a competitive market.

What are some common challenges faced by resort sales managers, and how can they be addressed?

Resort Sales Managers often face challenges such as seasonality fluctuations, meeting ambitious sales targets, and balancing the demands of group and individual bookings. To address these, it's important to develop strong relationships with travel partners, leverage data to forecast demand, and coordinate closely with marketing and operations teams to maximize occupancy and guest satisfaction. Flexibility, creative problem-solving, and outstanding communication skills are key to thriving in this dynamic environment.

What is the difference between Resort Sales Manager vs Sales Coordinator?

AspectResort Sales ManagerSales Coordinator
ResponsibilitiesOversees sales strategies, manages sales team, develops client relationshipsSupports sales team, schedules appointments, handles administrative tasks
Required CredentialsSales experience, hospitality or resort industry knowledge, sometimes a degreeEntry-level sales or administrative experience, good communication skills
Work EnvironmentResort or hospitality setting, leadership roleOffice or resort environment, support role

The Resort Sales Manager focuses on leading sales efforts and building client relationships, while the Sales Coordinator provides administrative support to the sales team. Both roles require hospitality industry knowledge, but the manager has more strategic responsibilities. Understanding these differences helps job seekers find the right position in the resort industry.

How do you become a resort sales manager?

To become a resort sales manager, candidates typically need a bachelor's degree in hospitality, business, or a related field, along with several years of experience in sales or hospitality management. Strong communication, negotiation skills, and knowledge of the resort industry are essential, and some roles may require familiarity with customer relationship management (CRM) tools. Gaining relevant certifications or training in sales or hospitality can also enhance prospects.

What job categories do people searching Resort Sales Manager jobs in Santa Rosa, CA look for?

The top searched job categories for Resort Sales Manager jobs in Santa Rosa, CA are:

What cities near Santa Rosa, CA are hiring for Resort Sales Manager jobs?

Cities near Santa Rosa, CA with the most Resort Sales Manager job openings:

Resort Sales Manager jobs near you
Infographic showing various Resort Sales Manager job openings in Santa Rosa, CA as of August 2026, with employment types broken down into 84% Full Time, 13% Part Time, and 3% Contract. Highlights an 84% Physical, 2% Hybrid, and 14% Remote job distribution, with an average salary of $82,927 per year, or $39.9 per hour.

Spa Director

Trilogy Spa Holdings

Sonoma, CA • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Key responsibilities

  • Oversee all aspects of the spa's operations, including financial performance, guest satisfaction, and team management.

  • Manage staffing, training, and performance of the spa team to ensure exceptional service delivery.

  • Coordinate with hotel management and marketing teams to promote spa services and ensure operational alignment.

Job description

COMPANY OVERVIEW
Trilogy Spa Holdings is a professional spa management company dedicated to creating and operating the most innovative, service-centric, and performance-optimized branded spas in the hospitality industry. We currently operate spas in Arizona, California, Colorado, Florida, Hawaii, Nevada, New York, Puerto Rico, Texas and Virginia, where there is an enormous opportunity for growth for passionate individuals.
Trilogy inspires those who provide, "Flawless service: Every Guest, Every day."
We pride ourselves on creating a culture where employees feel valued, appreciated, and take pride in coming to work. As such, desired candidates seek to be a Partner at Trilogy, not merely an employee. If you are driven to succeed and proud to serve others, we want you as part of our team!
JOB SUMMARY
The Spa Director oversees all aspects of a luxury hotel/resort spa, ensuring exceptional guest experiences, financial success, and operational excellence. This strategic role drives customer satisfaction, revenue growth, and budgeted NOI through effective marketing, retail sales, and cost control. Responsibilities include team leadership, recruitment, training, and performance management while ensuring compliance with Trilogy policies. The SD promptly resolves guest concerns, maintains regulatory compliance, and fosters a strong partnership with the hotel for seamless operations. This role requires exceptional communication, leadership, and the ability to balance strategic goals with daily operations. Effectively communicates with guests and Spa team to understand their needs and areas of concern, while maintaining a high level of customer service to maximize guest satisfaction and profitability.
Responsibilities
Spa Operations/Inventory Management:
  • Responsible for the successful financial performance of the spa, by meeting or exceeding budgeted targets.
  • Provide daily oversight of spa team and leadership personnel, working in conjunction with Hotel/Resort Management, to establish and maintain a collaborative relationship as the ambassador for TRILOGY.
  • Drive Spa Group Sales by working with the Hotel/Resort Sales team and local area event planners.
  • Maintain inventory levels by ensuring proper stock levels on retail, professional on hand, and in rooms through effective and timely product inventory counts. Conduct "spot check" inventory counts on a timely basis within the month.
  • Ensure accountable department managers properly maintain daily treatment room checklists.
  • Ensure the spa team maintains safety, sanitation, and disinfection standards, properly cleaning and sanitizing products, rooms, tools, and equipment, and following TRILOGY and State Governing Boards' requirements and guidelines.
  • Ensure daily treatment room checklists are properly maintained by accountable department managers.
  • Ensure the spa team maintain safety, sanitation, and disinfection standards, properly clean and sanitize products, rooms, tools and equipment, following TRILOGY and State Governing Boards requirements and guidelines.
  • Ensure all in Spa Leadership provide ongoing oversight for optimal performance of all spa equipment. Proper documentation is maintained in daily MOD Logs, as appropriate.
  • Prepare bi-weekly payroll reports. Responsible for the review and approval of all bi-weekly payroll processes.
  • Attend all weekly Hotel/Resort Management meetings and pre-convention meetings to ensure alignment with ongoing hotel activities and collaboration on all spa events, activities and operational updates.
  • Work effectively with the TRILOGY Corporate Marketing team to develop and implement spa-related marketing strategies, collateral, and promotional activities in conjunction with the Hotel marketing team.
  • Onsite liaison to Hotel Marketing team for final review and signoff on all spa marketing efforts/materials.

Staffing/Training:
  • Oversee the supervision, management, and growth of the Spa team, establishing and monitoring staffing levels, with a focus on retention and develop of employee partners.
  • Manage the interview and hiring process, ensuring proper onboarding and training is conducted in alignment with TRILOGY HR standards.
  • Ensure the spa team receives proper Forbes-related and Corporate/Brand/Hotel/Resort standards training.
  • Ensure the spa team consistently delivers exceptional service by utilizing training materials and incentive programs to monitor performance, document compliance with service standards and policies, and motivate employees for success.
  • Assist in creating treatment protocols, training manuals, and training schedules alongside Spa Leadership and Corporate Operations team for each department.
  • Provide effective coaching and counseling for spa employee partners, in alignment with TRILOGY policies, ensuring accurate documentation and effective communication with Human Resources.
  • Conduct performance evaluations and reviews.
  • Conduct mandatory monthly staff meetings and attend/ensure attendance at all daily stand-up meetings.

Analyze/Reporting:
  • Directly responsible for spa financial reporting process including profit and loss statement, budgeting, and forecast reporting in alignment with TRILOGY timelines and processes.
  • Ensure compliance with budgeted payroll percentage targets.
  • Ensure all daily/nightly reporting functions are followed and properly maintained.

Customer Resolution:
  • Ensure that established service levels are consistently achieved in compliance with Hotel/Resort standards and/or Forbes 4 Star criteria (at a minimum).
  • Ensure proper tracking of all customer complaints/issues/concerns in the daily MOD logbook or as directed by the TRILOGY Corporate Team.
  • Ensure compliance with timely response and resolution processes to all customer complaints and/or related facility incidents per TRILOGY policy.

REQUIRED EDUCATION AND PREFERRED EXPERIENCE
  • Must have a minimum BS Degree or any other combination of education, training, and experience that provides the required knowledge, skills, and capabilities in a relevant field (Hospitality, Business Management, Operations).
  • Must have at least 5 years' experience in a Senior Management role in a 4- or 5-star property.
  • Must have prior experience and proficiency in daily accounting, monthly profit/loss statements, forecasting, and budget functions.
  • Must be polished, professional, and have a strong command of both written and verbal English.
  • Must be organized, proactive, and possess a strong attention to detail.
  • Must be highly proficient in Microsoft Office (Outlook, Word, Excel).
  • Previous experience with Booker, Book4Time, Spa Soft preferred.
  • CPR and First Aid certified desirable.

BENEFITS/PERKS
  • Medical, Dental and Vision (FTE only)
  • 401K Matching
  • PTO - Paid/Holiday Time Off
  • VTO - Voluntary Time Off
  • Discounts on Retail Products and Spa Services

COMPENSATION: $85,000 + Bonus + Benefits
The salary pay range for this role is $85,000 - $105,000. This rate is only applicable for jobs to be performed at The Spa at The Lodge. Pay ranges may vary based on several factors including, but limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

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