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Manager, Research Analytics

Manhattan, NY · On-site

$88.54 - $141.69/hr

The Manager, Media Research is a key driver of insight and strategic thinking within the Analytics department. The Research Manager will be a hybrid of traditional custom research (ad effectiveness ...

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How much do research analytics jobs pay per year?

As of Aug 24, 2026, the average yearly pay for research analytics in the United States is $113,726.00, according to ZipRecruiter salary data. Most workers in this role earn between $84,500.00 and $147,500.00 per year, depending on experience, location, and employer.

What is research analytics?

Research analytics is the process of collecting, analyzing, and interpreting data to support and improve research activities. Professionals in this field use statistical and computational techniques to uncover insights, track trends, and measure the effectiveness of research projects. They often work with large datasets, create reports, and assist in data-driven decision making for organizations such as universities, research institutes, or corporations. Research analytics helps ensure that research efforts are efficient, accurate, and aligned with organizational goals.

What are the key skills and qualifications needed to thrive as a research analyst?

To thrive as a Research Analyst, you need strong analytical skills, quantitative reasoning, and a background in statistics or a related field, often supported by a bachelor's or master's degree. Familiarity with data analysis tools such as Excel, SPSS, R, or Python, as well as experience with data visualization platforms like Tableau or Power BI, is typically required. Attention to detail, critical thinking, and effective communication are essential soft skills for interpreting data and presenting findings clearly. These skills are crucial for delivering actionable insights that inform strategic decision-making and drive organizational success.

How does a research analytics professional typically collaborate with other departments within an organization?

Research Analytics professionals frequently work cross-functionally, partnering with teams such as marketing, product development, and finance to interpret data and provide actionable insights. They often participate in meetings to clarify project objectives, gather data requirements, and present findings in a way that is accessible to non-technical stakeholders. Effective communication and the ability to translate complex analyses into strategic recommendations are key to ensuring their insights drive decision-making across the organization.

What is the difference between Research Analytics vs Data Analyst?

AspectResearch AnalyticsData Analyst
Required CredentialsBachelor's or master's in research, statistics, or related fieldsBachelor's in data science, statistics, or related fields
Work EnvironmentResearch institutions, universities, or corporate R&DBusiness, finance, healthcare, or tech companies
Employer & Industry UsageUsed in academic, scientific, and research settingsCommon in corporate, government, and non-profit sectors
Search & Comparison IntentUnderstanding research-focused roles and skillsAnalyzing data for business insights

Research Analytics and Data Analysts both work with data, but Research Analytics focuses on conducting research studies, designing experiments, and analyzing scientific or academic data. Data Analysts primarily interpret business data to inform decision-making. While their skills overlap, Research Analytics is more research-oriented, often requiring a background in research methods, whereas Data Analysts focus on business intelligence and data visualization.

How much does a research analyst get paid?

The average salary for a research analyst typically ranges from $50,000 to $80,000 annually, depending on experience, industry, and location. Entry-level positions may start lower, while experienced analysts with specialized skills or certifications can earn higher salaries, often supplemented with bonuses or benefits.

What do you do as a research analyst?

A research analyst collects, analyzes, and interprets data to help organizations make informed decisions. They use statistical tools and software to identify trends, prepare reports, and support strategic planning. Strong analytical skills and attention to detail are essential in this role.

What qualifications do I need to be a research analytics?

Research analysts typically need a bachelor's degree in fields such as statistics, data science, economics, or related disciplines. Strong analytical skills, proficiency in data analysis tools like Excel, SQL, or Python, and experience with data visualization are also important qualifications for this role.
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Research Analytics jobs near you
Infographic showing various Research Analytics job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 88% Full Time, 10% Part Time, and 1% Contract. Highlights an 78% Physical, 4% Hybrid, and 18% Remote job distribution, with an average salary of $113,726 per year, or $54.7 per hour.

Manager, Research Analytics

Manhattan, NY • On-site

Publicis Groupe Holdings B.V
See more jobs at Publicis Groupe Holdings B.Vexternal

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 13 days ago

Job description

Company description
Spark Foundry was built during the most transformative time in the history of advertising and marketing. We deliver everything a traditional media agency has to offer and have grown into one of the world's most successful agencies by helping brands evolve their marketing by leveraging identity, commerce, artificial intelligence, and more to connect with people. Transformation is part of our DNA. Spark Foundry's start-up spirit delivers high-touch approaches and a never-ending desire to challenge the status quo. Combined with Publicis Media's powerhouse soul leveraging connected data assets, advanced AI applications, and investment clout, we "Bring HEAT to Brands." No other agency possesses the expertise that we do to address today's most pressing challenges to drive business transformation through media.
Overview
The Manager, Media Research is a key driver of insight and strategic thinking within the Analytics department. The Research Manager will be a hybrid of traditional custom research (ad effectiveness / brand health) and syndicated research (audience & digital research). This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, and proficiency at problem solving, an understanding of custom research methodologies, syndicated research tools, linear & online media, and technology.
This position requires both strategic and tactical skill sets with an eye for numbers, intellectual curiosity, proficiency at problem solving, and a critical understanding of offline & online media. The candidate must have a proven track record in data-rich analyses, and be a team player. A "roll up the sleeves" approach is mandatory and a "get it done" attitude is a must. Specific responsibilities include coordination between the research, analytics & media teams ensuring high quality analytical projects are effectively delivered.
Successful candidates will be multi-dimensional 'rising-stars' who are able to employ complex problem solving skills, and are able to communicate these succinctly to a broad client and media stakeholder audience.
Responsibilities
Custom Research Responsibilities:
  • Primary lead for all cross-channel ad effectiveness for the account. This includes working with Planning and Activation teams for schedules and mapping, managing external vendors for sample collection and data aggregation, in-house analysis and creation of final reports, and presenting to clients.
  • Support and manage all added value research for Content programs, working with Content partners to determine
  • Work closely with Strategy and Planning to continuously leverage insights for integration into upcoming campaigns to ensure client advertising investment is optimized to drive results.
  • Collaborate with client research, insights and analytics team; have deep knowledge of client's business goals and challenges.
  • Strategic thought-leadership; Evaluate new and current data partners and identify new approaches to ensure our research is cutting edge.
  • Communicate opportunities, learnings and recommendations with authority and credibility.

Syndicated Research Responsibilities:
  • Drive day-to-day competitive intelligence and ad hoc syndicated research efforts
  • Leverage social listening and syndicated tools to define category, consumer, brand and competitive landscapes
  • Proactively educate internal and external clients on syndicated research resources, tools and approaches

Desired Attributes:
  • Data curiosity to find patterns and opportunities
  • Clear & confident communication across stakeholder groups
  • Manage custom lift measurement and ad effectiveness studies for the account.
  • Manage custom ad effectiveness and brand health tracking for the account
  • Provide competitive intelligence and strategic research guidance
  • Have a proven track record in data-rich analyses, be a team player and responsive in a client service environment.
  • Experience with global/international data preferred

Qualifications
  • 3+ years of experience with research data & tools, identifying key insights & trends - ex: GWI, YouGov, Media Radar/Vivvix, Pathmatics, MRI, Statista, Google Trends.
  • Experience with social listening data & tools preferred
  • Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing, or related field).
  • Ability to leverage data to make strategic business decisions, understanding and/or experience with digital media, and strong Excel skills.
  • Proficiency at problem solving; must be able to be a trusted advisor who can consult, not just measure, for a client.
  • Critical understanding of online media, exposure to offline media, as well as technology a plus.
  • Strong analytical skills: able to analyze raw data, draw conclusions, and develop actionable recommendations; experience in the analysis of large data sets to find useful relationships.
  • Ensure proper interpretation of data, i.e. write headlines that deliver on main take-away's, focus on stat-sig not numerical differences, etc.
  • Demonstrate expertise in data visualization, e.g. know which chart types best showcase the findings most important to convey, highlight charts and table components that illuminate the story
  • Strong presentation skills.
  • Proven ability to communicate complex, technical concepts to broad based stakeholder audience.
  • Experience in a cross-functional team environment.
  • Self-sufficiency and working independently with minimal supervision
  • Understand relative importance of day-to-day tasks/challenges and relentlessly prioritize as a matter of routine

Additional information
Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
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Compensation Range: USD $88,540.00 - USD $141,687.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.

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