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Senior PR Manager
Seeking.com | Full-Time, Exempt, Remote (US) | Reports to: CEO
About the Role
Seeking.com is the world's largest premium dating platform, and we are entering the most important chapter of our brand transformation. We are looking for a Senior PR Manager who will own Public Relations and Communications end-to-end as a small, high-output in-house function, with two North Stars: Share of Voice against named competitors and earned media impressions.
You will set the strategy and execute it personally. You will also lead a small team: at least one direct report (PR Associate or PR Coordinator) whom you will hire, mentor, and grow. You will coordinate cross-functional marketing campaigns with creative, product, social, and digital teams.
This role is important because Seeking is moving past its legacy reputation and becoming the definitive platform for ambitious people building extraordinary lives. We need someone who finds Seeking a seat at every relevant table, and makes us one of the most talked-about dating and lifestyle brands of the next 24 months.
This role will be measured in output, not activity. If you are not comfortable being the one who executes, this is not the right fit.
Core Responsibilities
Team Leadership & Talent Development
• Manage and mentor at least one FTE direct report. Set their priorities, coach their writing, develop their judgment, and grow them into a stronger PR operator than when they joined you • Run a weekly 1:1 with each direct report focused on feedback, development, and removing blockers
• Build a quarterly development plan for each direct report so they have a clear path of growth • Delegate the work that is below your bar (media monitoring, basic asset maintenance, lower-tier outreach) and use the leverage to focus on tier-one pitching, executive visibility, and strategy • Scale the team thoughtfully as Share of Voice and earned media impressions grow; make the business case for additional headcount when warranted
Strategy & Earned Media Ownership
• Own the PR and Communications strategy for Seeking.com, with explicit ownership of Share of Voice brand sentiment, and earned media impressions as your primary KPIs
• Define quarterly themes and narratives the brand will own in tier-one media • Set and report on KPIs weekly: SoV vs. named competitors, earned impressions, tier-one placements, sentiment, share of conversation on key topics
• Build a quarterly executive readout for Co-CEOs
Writing, Pitching & Media Relations
• Write press releases, media alerts, pitch letters, op-eds, bylines, talking points, Q&As, fact sheets, executive bios, and briefing books end-to-end with minimal editing required • Pitch directly to journalists, editors, podcast bookers, producers, bloggers, and influencers. This role does not outsource pitching to the agency
• Maintain and grow a personal list of journalist and producer relationships across dating, relationships, lifestyle, business, consumer tech, and culture beats
• Respond to inbound media requests with proficiency and gather information across the company to prepare approved messaging
• Have the team identify and pursue PR opportunities through Qwoted, HARO, and similar platforms daily
• Insert Seeking into the news cycle through trend-hijacking
• Edit and proofread all external communications for accuracy, AP style, tone, and brand consistency
• Be available to participate in interviews
• Ensure everyone in PR, including any direct reports, are media-trained
• Keep all media talking points current
Co-CEO & Executive Visibility
• Prepare them with briefing materials, narrative arcs, and message tracks for every appearance • Identify and submit the company and executives into industry, business, and culture awards that drive Share of Voice
• Manage stage and panel opportunities at conferences relevant to dating, lifestyle, consumer tech, and growth
• Coordinate executive visibility across earned media, social, and owned channels Member Casting Book
• Oversee the creation and maintenance of a curated 'book' of Seeking members who are willing and prepared to speak to the press on the company's behalf
• Match the right member to the right story when journalists request interview subjects, balancing speed of response with quality of fit
• PR team will manage NDAs, consent forms, talking-point briefings, and post-interview follow-ups for member interviewees
• Develop incentive structures (where appropriate) to keep top storytellers engaged and renewing their participation
Agency Management
• Serve as the day-to-day client lead for our outside US and UK agencies. Run weekly status calls, set the agenda, drive deliverables, and hold the agencies to clear quarterly scorecards • Treat the agencies as a force multiplier on outreach and relationship coverage, not as a replacement for your own pitching
• Quality-control every agency-drafted asset before it leaves the building. Materials with our name on them meet your standard or they do not go out
• Track and report on agency performance metrics and ROI, and renegotiate scope when ROI slips
Trend-Mining & Cultural Listening
• Monitor the news cycle continuously across dating, relationships, lifestyle, business, and tech for stories Seeking should be in
• Build and maintain a rolling PR calendar tied to product moments, the cultural calendar, and trend opportunities
• Track competitor PR activity (Match, Bumble, Hinge, Raya, and the long tail) and flag where they are taking share of conversation we should be contesting
Issues, Reputation & Crisis
• Anticipate reputational issues before they hit. Maintain holding statements and crisis trees for the predictable categories
• Oversee any incoming reputational story end-to-end with legal, executive, and agency input • Maintain a press FAQ that reflects our current positioning, not our legacy reputation
Cross-Functional Campaign Coordination
• Plan, organize, and execute integrated marketing campaigns alongside creative, social, product, digital, and external agency partners
• Coordinate press conferences, media interviews, product launches, and special events end-to-end
• Track campaign performance and compile reports with actionable insights
Operations, Reporting & Asset Management
• Create and manage Jira tickets, maintain organized workflows, and keep the PR function operationally tight
• Maintain SOPs and process documentation for recurring PR and marketing workflows • Maintain media lists, pitch calendars, journalist contact databases, and CRM tracking inside the existing marketing stack
• Maintain the PR asset library including approved imagery, boilerplates, key messaging, executive bios, and media kits
• Monitor daily media coverage across print, digital, broadcast, and social channels using Muck Rack, Cision, Meltwater, Google Alerts, and similar tools
• Compile and analyze PR metrics including reach, impressions, sentiment, and Share of Voice • Manage PR budget, vendor contracts, and invoicing in coordination with finance
Required Qualifications
• 5 to 8 years of combined experience across PR agency, in-house PR, and/or journalism. The right mix matters more than the years
• Bachelor's degree in Public Relations, Communications, Marketing, Journalism, or related field, or equivalent professional track record
• Demonstrated record securing tier-one media coverage (national business, lifestyle, culture, or consumer tech outlets) that you personally pitched
• Exceptional writing and editing skills with a portfolio of published or placed work. • Experience managing PR agency or vendor relationships as the client, or experience inside a top agency running accounts as a senior IC
• Strong personal media relationships with journalists, podcast bookers, or producers in at least one of: dating and relationships, lifestyle, business, consumer tech, culture
• Working knowledge of Muck Rack, Cision, Meltwater, or equivalent, plus Qwoted/HARO, plus AP style
• Demonstrated experience mentoring or managing junior talent, (training an Associate, leading an account team, supervising interns, etc.)
Preferred Qualifications
• Experience at a top consumer or lifestyle PR agency
• AI fluency. You already use ChatGPT, Claude, Perplexity, or similar tools to research trends, draft first passes, build media lists, and analyze coverage. You can describe the AI workflows you have built for yourself
• Newsroom experience as a reporter or editor at a recognized outlet with deep understanding of how newsrooms work and what makes stories newsworthy
• Experience building or scaling a small in-house PR team from scratch
• APR or similar professional certification
Compensation & Benefits
• Base salary: $120,000 to $150,000, commensurate with experience
• Performance bonus: up to 20% of base, tied to Share of Voice growth, tier-one placements, Co-CEO bookings, and award wins
• Full-time, exempt, fully remote within the US
• Health, dental, vision, 401(k), and standard benefits package