Director ofMedia
Blackbaud's software and data power the people and organizations changing the world-from local food banks to Fortune 500 CSR programs.AsDirectorof Media,you'llownthefull-funnelpaid mediastrategy that puts our mission-driven brand in front of every changemaker whocanbenefitfromit.You'lltranslate brand and demand strategies intohigh impactpaid media programs-ensuring campaigns are visible to the right audiences, in the right channels, at the right moments across the funnel.You'llbalancelong termbrand goals with performance rigor, activating campaigns through media to drive awareness, consideration, and pipeline
If you thrive on bold ideas, data-driven experimentation, and mentoring high-performing teams, this is your chance to scale purpose-built innovation across the nonprofit and corporate impact landscape.
Whatyou'lldo:
Lead an A-team of channelexperts(search, paid social, programmatic, video/CTV-connected TV, emerging platforms), fostering a culture of curiosity, speed, and accountability.
Partner with Demand,Brand and Creative teamsto activate unconventional,attention-grabbingideas through paid media-scaling stunts, hyperlocal activations, and immersive moments via targeted channels that maximize reach and impact.
Design and evangelize a test-and-learn roadmap(incrementality, holdouts, MMM, MTA) that turns insights into repeatable playbooks.
Integrate with cross-functionalpeersinbrand, growth, product marketing, creative, and analytics to ensure cohesive storytelling and shared KPIs.
Act as a strategic media partner to Brand and Demand-translating campaign strategies into paid channel plans, audience targeting, flighting, and investment decisions.
Whatyou'llbring:
Deepexpertiseacross paid media, including SEM, paid social, display/programmatic, video/CTV, and emerging channels such as audio, retail media, and ABM platforms.
Advanced financial and planning acumen, including forecasting, scenario modeling, LTV/CAC, payback, and media's impact on net revenue retention.
Handson experience with incrementality testing and advanced measurement, using experimentation, attribution, and modeling to guide investment decisions.
Experience scaling programs globally, with fluency navigating privacy, consent, and regulatory frameworks such as GDPR and CCPA.
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Blackbaud powers social impact through purposedriven technology and responsible AI. Guided by our Intelligence for Good vision, we're building a culture where innovation, trust, and human expertise come together to help organizations make a greater difference in the world.
Blackbaud is proud to be an equal opportunity employer and is committed to maintaining a diverse and inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, physical or mental disability, age, or veteran status or any other basis protected by federal, state, or local law.
The starting base pay is $133,700.00 to $173,800.00. Blackbaud may pay more or less based on employee qualifications, market value, Company finances, and other operational considerations.
Benefits Include:
Medical, dental, and vision insurance
Remote-flexible workforce
Wellness Programs
401(k) program with employer match
Flexible paid time off
Generous Parental Leave
Donations for Doers
Pet insurance, legal and identity protection
Tuition reimbursement program
Employment Type: FULL_TIME