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Quick apply
Senior Specialist, Global QMS
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Full-time
Posted 13 days ago
Job description
Brand Manager | Global Games Marketing
San Mateo, CA or Los Angeles, CA
west coast remote considered**
Sony Interactive Entertainment is looking to hire a Brand Manager to support our exclusive games developed by PlayStation Studios. Reporting directly into the Senior Staff Manager, Global Brand Marketing, this role will work closely with a team of global marketers and partner with development studios to craft the brand and global go-to-market marketing strategy for several high-profile game titles.
RESPONSIBILITIES:
Marketing and Brand Strategy
- Define global brand and product strategy, including positioning, unique selling points, and go-to-market approach based on strategic target audiences, market, and player insights.
- Partner with global cross-functional teams, responsible for pulling together holistic global business results for their portfolio.
- Accountable for the success of the global marketing campaigns.
- Ensure consistent representation of brands' global activations while overseeing tactical execution on global campaigns.
- Manage internal creative teams and external agencies to deliver key marketing and creative assets and programs while ensuring alignment across multiple stakeholders.
Studio Partnership
- Partner with development studio based in Los Angeles to develop product marketing strategy for game titles, including determining appropriate target audiences, business models (financial models and/or monetization strategies), launch timing, and product/service feature sets.
- Ensure consumer insights are provided during the development of games through world-class qualitative and quantitative research.
Budget Management
- Financial responsibility for marketing strategies, initiatives and advertising related efforts for specific game franchise.
- Manage global marketing budget for the title.
REQUIREMENTS:
- Deep understanding of and experience working on AAA Games, platform experience a plus.
- Demonstrated record of success in developing high impact global consumer strategies, mass market marketing campaigns, brand marketing, and direct to consumer performance-based marketing, for a portfolio of games/services.
- Must have broad experience and understanding of all facets of the marketing discipline including consumer insights, product positioning, consumer promotions, online innovation and creative development.
- Ability of influencing and engaging external and internal stakeholders in a franchise brand vision.
- Extensive knowledge of and a passion for video games is a huge plus.
RELATED EXPERIENCE/EDUCATION:
- 5-7 years of brand and product marketing.
- Bachelors degree or equivalent (MBA a plus)
About PlayStation
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
San Mateo, CA, US
Year founded
1994