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FabFitFun is seeking a Senior Channel Manager to own and grow our TikTok Shop business end-to-end and lead the charge as we expand aggressively into social commerce.

This isn't a role for someone who wants to manage a channel from the sidelines. We're looking for someone who lives on TikTok, understands how live commerce works, knows how to recruit and manage creators, and can turn a product drop into a sales event. You'll own the full funnel - from product selection and creator partnerships to livestream execution and performance reporting and work closely with our Merchandising, Marketing, and Creative teams to ensure we're always showing up on TikTok in ways that drive both revenue and brand love.

Location: 

This role is based out of our HQ in Beverly Hills, CA and is not eligible for remote. We are presently operating from a hybrid schedule of 4 days a week in-office (Monday-Thursday).

What You’ll Do:

• Own the TikTok Shop channel strategy and P&L - hitting revenue and gross margin targets, managing marketing spend – driving overall performance through the entire funnel: traffic, conversion, AOV, and repeat purchase
• Collaborate with Merchandising to identify and launch products that are right for TikTok’s audience and sales format
• Work with Creative and Social teams to develop content that converts - shoppable videos, creator briefs, and product demos
• Build and manage a roster of influencers, affiliate creators, and brand partners who can authentically drive sales through TikTok Shop and other social channels
• Manage creator relationships from outreach and onboarding through campaign execution and payment
• Plan and execute TikTok livestream events - coordinating hosts, product selection, scheduling, and real-time engagement via the buildout of a highly efficient and effective live selling process.
• Coordinate with Operations and Customer Experience teams to ensure seamless fulfillment and post-purchase experience for TikTok buyers
• Monitor TikTok Shop trends, competitor activity, and platform algorithm changes to keep our strategy sharp
• Stay current on TikTok platform updates, new commerce features, and beta opportunities
• What Success Looks Like:
  • TikTok Shop is a meaningful and growing revenue channel for FabFitFun within the first 6-12 months (7-figure revenue run rate with a clear path to scaling success)
  • You’ve built a high-performing influencer and creator affiliate program with measurable sales attribution across all channels
  • Livestream events are running regularly and consistently converting viewers to buyers
  • You’re the go-to person internally for anything TikTok Shop - teams proactively loop you in on product launches and campaigns
  • You’ve established repeatable playbooks for product drops, creator campaigns, and live events

What You’ll Bring:

• 5-8 years of experience in social commerce, influencer marketing, or eCommerce with direct, hands-on TikTok Shop experience strongly preferred
• A deep understanding of how TikTok’s algorithm, affiliate program, and Shop features work in practice
• Experience managing creator or affiliate relationships at scale - you know how to recruit, brief, and hold creators accountable
• Comfort running or overseeing livestream commerce - you understand pacing, product presentation, audience engagement, and what makes live selling convert
• Strong analytical skills - you can read a dashboard, identify what’s working, and make fast decisions based on data
• A scrappy, entrepreneurial mindset - you’re comfortable with ambiguity and can build structure where there isn’t any
• Excellent communication and project management skills - you’re juggling creators, internal teams, and platform reps simultaneously
• Genuine enthusiasm for the FabFitFun brand and our categories (beauty, fashion, wellness, home)
• Bonus if you have:
  • Experience at a DTC, subscription, or beauty/wellness brand
  • Existing relationships with influencers, TikTok creators, or agencies in our categories
  • Familiarity with TikTok’s ad platform (Spark Ads, TikTok Ads Manager)
  • Background in live selling or home shopping formats

What You’ll Get! The Benefits & Perks of FabFitFun:

• Unlimited PTO
• Generous parental leave
• Medical, Dental & Vision
• 401K & 401K Match
• Pet insurance available for any FFF furry friends
• Complimentary annual FFF subscription with seasonal $25 credit for e-commerce flash sales
• Donation matching program via BrightFunds, where the company matches up to $500 in charitable donations per employee annually

Compensation

This is a full-time position with an expected base salary range of $120K - $150K plus annual bonus eligibility. The compensation package will also include an initial equity grant, in addition to a range of generous medical, dental, vision and other perks & benefits. Compensation decisions are determined using a variety of job-related factors such as skill set, geographic location, market demands, experience, and education / certifications. If we extend an offer for employment, we will consider all individual qualifications.

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