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Remote Demand Generation Manager Jobs in Colorado

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Remote, US (Florida, Texas, Georgia, North Carolina, South Carolina, Virginia, Tennessee, Kentucky ... This role involves developing and managing regional demand generation programmes and campaigns to ...

Growth Marketing Manager

Denver, CO · Remote

$115K - $150K/yr

Tomorrow it's demand generation: build category awareness for home electrification in every market ... You'll manage our paid media agency and partner with Product Marketing on conversion. What You'll ...

Tomorrow it's demand generation: build category awareness for home electrification in every market ... You'll manage our paid media agency and partner with Product Marketing on conversion. What You'll ...

Help execute account-based marketing (ABM) and demand generation programs * Track campaign ... Help improve lead management, attribution, and campaign tracking * Analyze campaign performance and ...

Help execute account-based marketing (ABM) and demand generation programs * Track campaign ... Help improve lead management, attribution, and campaign tracking * Analyze campaign performance and ...

S. $75,000 - $85,000 Our client, a remote-first growth marketing agency, is seeking a talented ... Experience developing messaging that supports lead generation and demand generation goals across ...

Strategic Accounts Strategist

Denver, CO · Remote

$125K - $161K/yr

Proven experience delivering account-based marketing, strategic demand generation, or partner ... Demonstrated ability to manage complex cross-functional initiatives from concept through execution ...

Global Industry Marketing Lead

Westminster, CO · On-site +1

$105K - $145K/yr

... Manager, B2B Marketing, Strategic Messaging, Geospatial Marketing, Demand Generation, Campaign Strategy, Product Marketing, Marketing Architect, Cross-Functional Leadership Compensation: Trimble ...

Manage outlier projects demand as a separate demand stream and drive for perfect execution * Using ... This role has the flexibility of a remote work option up to one day a week after training is ...

Manage outlier projects demand as a separate demand stream and drive for perfect execution * Using ... This role has the flexibility of a remote work option up to one day a week after training is ...

Company Description As a Senior Events Marketing Manager, you'll define and execute a global event ... Background in demand generation or ABM - a huge plus * Exposure to global markets (EMEA, APAC ...

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Remote Demand Generation Manager information

What is a remote demand generation manager?

A Remote Demand Generation Manager is a marketing professional responsible for creating and executing strategies to generate interest and demand for a company's products or services, all while working remotely. They focus on attracting potential customers, nurturing leads, and driving conversions through channels like email marketing, social media, webinars, and paid advertising. This role requires strong analytical skills, creativity, and the ability to collaborate with sales and marketing teams from a distance. Success is often measured by metrics such as lead volume, lead quality, and overall impact on revenue growth.

How does a remote demand generation manager typically collaborate with sales and marketing teams to drive qualified leads?

As a Remote Demand Generation Manager, you'll frequently coordinate with both sales and marketing teams through virtual meetings, shared project management tools, and regular reporting. Your role involves designing and executing campaigns to attract and nurture leads, then working closely with sales to ensure lead quality and smooth hand-off. You'll also analyze campaign performance data and share insights with both teams to refine strategies. Effective communication and alignment on goals are essential for success, especially in a remote setting where proactive collaboration is key.

How much do demand generation managers make?

Demand generation managers typically earn between $70,000 and $130,000 annually, depending on experience, location, and company size. Senior roles or those with specialized skills in marketing automation tools may have higher salaries, often exceeding $150,000.

What are the key skills and qualifications needed to thrive as a remote demand generation manager, and why are they important?

To thrive as a Remote Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, and a solid understanding of sales funnels, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Exceptional communication, analytical thinking, and strong project management skills help you excel in a remote team environment. These abilities are crucial for driving qualified leads, optimizing campaigns, and ensuring alignment between marketing and sales teams to achieve revenue goals.
What are popular job titles related to Remote Demand Generation Manager jobs in Colorado? For Remote Demand Generation Manager jobs in Colorado, the most frequently searched job titles are:
What job categories do people searching Remote Demand Generation Manager jobs in Colorado look for? The top searched job categories for Remote Demand Generation Manager jobs in Colorado are:
What cities in Colorado are hiring for Remote Demand Generation Manager jobs? Cities in Colorado with the most Remote Demand Generation Manager job openings:
Infographic showing various Remote Demand Generation Manager job openings in Colorado as of July 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Growth Marketing & Demand Generation Lead, B2B

Weston Distance Learning, Inc.

Fort Collins, CO • On-site, Remote

$70K - $80K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Re-posted 5 days ago


Job description

Job Title: Growth Marketing & Demand Generation Lead
Location: Fort Collins, CO (Remote or Hybrid)
Reports To: Corporate Marketing Manager
Target Salary: $70,000 - $80,000 (DOE)
U.S. Career Institute/Weston Distance Learning has been a trusted leader in online education for more than 40 years, providing flexible, self-paced high school, career training certificates, and associate degree programs in healthcare, business, skilled trades, and others.
Position Summary
We're looking for a Growth Marketing & Demand Generation Lead to build and scale our B2B demand generation engine. This role is ideal for a marketer who thrives on creating pipeline, optimizing campaigns, and turning great content into measurable business results.
Working alongside the Corporate Marketing Manager, you'll own the day-to-day execution and continuous optimization of our demand generation programs across paid digital, webinars, podcasts, industry association partnerships, events, email marketing, and marketing automation. While the Corporate Marketing Manager provides strategic direction, brand oversight, and messaging, you'll have significant ownership of campaign execution, lead generation, and marketing performance.
You'll also partner with our content team to maximize the impact of our marketing assets. While the content team supports blog writing, creative development, and content production, you'll lead the execution, promotion, and performance of campaigns that generate qualified leads and contribute to revenue growth.
This is an opportunity to build and own a critical marketing function while developing into a future marketing leader as our organization continues to grow.
Primary Responsibilities
Demand Generation & Growth Marketing
  • Own the execution and optimization of our B2B demand generation programs.
  • Develop and execute integrated campaigns across paid digital, email marketing, webinars, podcasts, industry association partnerships, and events.
  • Build landing pages, lead capture campaigns, email nurture workflows, and automated marketing programs.
  • Manage paid media campaigns across LinkedIn, Google Ads, and other relevant platforms.
  • Continuously test, measure, and optimize campaigns to improve lead quality, conversion rates, and pipeline contribution.

Webinar & Podcast Program Management
  • Own the planning, production, promotion, and execution of our webinar and podcast programs.
  • Coordinate speakers, agendas, registrations, and technical logistics.
  • Host or facilitate webinars and podcast recordings as appropriate.
  • Perform light editing using tools such as Descript, Riverside, or similar platforms to prepare recordings for publication.
  • Partner with the content team to repurpose webinar and podcast content into blogs, social media, email campaigns, and sales enablement resources.
  • Develop promotional campaigns that maximize registrations, attendance, engagement, and post-event conversion into qualified opportunities.

Industry Association Partnerships & Events
  • Identify, evaluate, and cultivate strategic partnerships with industry associations, professional organizations, and key industry groups that align with our target markets.
  • Develop annual engagement plans that leverage memberships, sponsorships, speaking opportunities, webinars, newsletters, and association marketing programs to generate qualified leads and strengthen brand awareness.
  • Research, coordinate, and support participation in conferences, trade shows, networking events, and association programs.
  • Build integrated pre-event and post-event marketing campaigns that maximize attendee engagement and pipeline generation.
  • Partner with Sales to establish event objectives, lead generation goals, meeting targets, and follow-up strategies.
  • Develop sales playbooks, messaging, and enablement materials to support successful event execution.
  • Measure and report on the ROI and pipeline contribution of association partnerships and event marketing initiatives to guide future investment decisions.

Marketing Automation & CRM
  • Build and manage campaigns in marketing automation platforms.
  • Create lead scoring models, audience segmentation, nurture programs, and campaign workflows.
  • Maintain campaign reporting dashboards and identify opportunities to improve funnel performance.
  • Ensure seamless lead routing and alignment with Sales.
  • Partner with Sales to improve lead quality, follow-up processes, and conversion rates.

Performance & Analytics
Measure and optimize marketing performance through key metrics including:
  • Marketing Qualified Leads (MQLs)
  • Sales Qualified Leads (SQLs)
  • Pipeline contribution
  • Opportunity creation
  • Cost per Lead (CPL)
  • Cost per Opportunity
  • Campaign ROI
  • Webinar registrations, attendance, and conversion rates
  • Association and event-generated pipeline
Provide regular reporting and recommendations to improve campaign effectiveness, marketing-attributed revenue, and overall pipeline health.
Qualifications
  • 4-6 years of experience in B2B demand generation, growth marketing, or digital marketing.
  • Demonstrated success building and executing multi-channel demand generation campaigns that generate qualified pipeline.
  • Experience managing paid advertising platforms including LinkedIn Campaign Manager and Google Ads.
  • Hands-on experience with marketing automation and CRM platforms such as HubSpot, Salesforce, or Marketo.
  • Experience planning, producing, and promoting webinars, virtual events, or podcast programs.
  • Experience supporting industry association partnerships, conferences, trade shows, or field marketing initiatives.
  • Familiarity with basic audio/video editing tools such as Descript, Riverside, or Adobe Premiere Rush.
  • Strong analytical skills with the ability to translate campaign data into actionable recommendations.
  • Excellent project management, communication, and collaboration skills.
  • Experience working closely with Sales to improve lead quality and pipeline performance.
  • Experience with Account-Based Marketing (ABM) strategies is a plus.

Success in This Role
Within your first 12 months, success will include:
  • Building a repeatable demand generation engine that consistently delivers qualified pipeline.
  • Increasing Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), and marketing-attributed pipeline.
  • Establishing successful webinar and podcast programs that generate measurable engagement and qualified opportunities.
  • Building valuable industry association partnerships that expand market visibility and contribute to lead generation.
  • Improving campaign conversion rates and marketing-attributed revenue through continuous optimization.
  • Creating measurable ROI from paid media, association partnerships, webinars, podcasts, and events.
  • Strengthening alignment between Marketing and Sales through effective lead management, reporting, and campaign execution.

This role is designed for a marketing professional who wants to take ownership of demand generation, influence revenue growth, and build the experience needed to advance into future marketing leadership opportunities as our company grows.
Benefits
  • Health, Dental, Vision and Life Insurance
  • FSA, Short/Long Term Disability
  • Tuition Reimbursement
  • Paid Time Off