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Hightouch

Forward Deployed Creative Strategist

New York, NY · On-site +1

$180K - $250K/yr

The Role We are looking for our first Forward Deployed Creative Strategist to act as the crucial ... with our remote-first policy. We also offer meaningful equity compensation in the form of ISO ...

Super Speciosa

Copywriter & Creative Strategist

The Role We're hiring a Copywriter & Creative Strategist to be our creative voice across Fully and ... This is a remote position. What You'll Own Copywriting * Email and SMS copy for Fully, Sun Nutra ...

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How much do remote creative strategist jobs pay per year?

As of Aug 19, 2026, the average yearly pay for remote creative strategist in the United States is $92,879.00, according to ZipRecruiter salary data. Most workers in this role earn between $68,500.00 and $103,000.00 per year, depending on experience, location, and employer.

What is a remote creative strategist?

A Remote Creative Strategist develops and implements marketing and branding strategies to engage target audiences, often working with design, content, and advertising teams. They analyze market trends, customer behavior, and campaign performance to create compelling creative solutions. This role requires strong storytelling, problem-solving, and data-driven decision-making skills. As a remote position, it involves collaborating with teams and clients virtually, using digital tools to manage projects and communications effectively.

What does a remote creative strategist do?

A typical workday for a Remote Creative Strategist involves collaborating with clients and internal teams to develop and refine marketing concepts, guiding the creative process from ideation through execution. You may spend your time reviewing campaign data, brainstorming new strategies, attending virtual meetings, and providing feedback to designers and copywriters. Communication is primarily done through digital channels, and you'll often need to manage multiple projects at once while ensuring deadlines are met. The remote nature of the role offers flexibility, but also requires proactive time management and clear reporting to keep projects moving smoothly.

What are the key skills and qualifications needed to thrive as a remote creative strategist?

To thrive as a Remote Creative Strategist, you need strong skills in marketing strategy, creative ideation, and digital content development, typically supported by experience in advertising or communications. Familiarity with project management tools, data analytics platforms, and creative software like Adobe Creative Suite is often required. Exceptional communication, collaboration, and critical thinking abilities are important soft skills, along with self-motivation and adaptability for remote work. These competencies enable you to deliver innovative campaigns, manage cross-functional teams, and respond quickly to shifting project needs.

How much do entry level remote creative strategists make?

Entry-level remote creative strategists typically earn between $40,000 and $60,000 annually, depending on experience, industry, and location. Starting salaries may be lower, but with skills in branding, content creation, and digital tools, compensation can increase with experience and performance.

How much does a remote creative strategist get paid?

A remote creative strategist typically earns between $60,000 and $120,000 annually, depending on experience, industry, and location. Senior roles or those with specialized skills in branding, digital marketing, or data analysis may offer higher salaries, often supplemented with bonuses or benefits.
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Remote Creative Strategist jobs near you
Infographic showing various Remote Creative Strategist job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 78% Full Time, 18% Part Time, 1% Temporary, and 2% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $92,879 per year, or $44.7 per hour.

Creative Strategist (Performance Marketing) Remote in Austin Texas

PetLabCo.

Austin, TX • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 22 days ago

Job description

Creative Strategist (Performance Marketing)
Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin.
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.
In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).
Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.
This role sits at the intersection of creative thinking, data analysis, and growth marketing. You'll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
Who Will You Report Into?
Hi, I'm Jesper Mansson, Director of Creative Strategy, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.
You'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.
If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk
What You'll be Responsible For:
1. Data Analysis & Performance Auditing - You'll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what's working and why. This will include:
  • Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
  • Identifying winning creative patterns - for example whether a UGC "vlogger" style outperforms highly produced brand content
  • Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., "stinky breath" vs. "expensive vet bills")
  • Translating performance data into clear creative insights and opportunities
  • The goal: turn data into creative direction.

2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:
  • Concept development creating the "big idea" for campaigns and ad series
  • Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
  • Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
  • Storyboarding content to ensure something visually engaging happens every 2-3 seconds to maintain retention
  • Developing creative angles aligned with DTC customer journeys and content funnels

You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.
3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:
  • Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
  • Ensuring text overlays, pacing, and visual storytelling align with performance best practices
  • Maintaining a library of high-performing assets and reusable footage
  • Your goal is to turn strategy into scalable content production.

4. Testing Strategy & Iteration - You will design and manage the creative testing roadmap for our paid channels. This will include:
  • Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
  • Iterating on winning ads by refining hooks, pacing, messaging, or visuals
  • Identifying drop-off points in videos and optimizing content accordingly
  • Conducting competitor and market research to stay on top of emerging creative trends
  • Ensuring PetLab's ads remain native to each platform's

The goal: continuously improve creative performance through structured experimentation.
What Your Day-to-Day Will Look Like:
  • 50% Creative ideation and content strategy development
  • 25% Campaign briefing, scripting, and production QA
  • 25% Performance analysis and data-driven iteration

Requirements
We're looking for someone who combines creative instincts with analytical rigor.
You likely have:
  • 3+ years of experience in creative strategy or performance creative roles
  • Experience working in high-growth, paid social-led DTC brands
  • Deep expertise in Meta and TikTok advertising ecosystems
  • Strong analytical skills and the ability to interpret performance data to inform creative decisions
  • A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
  • A proven track record of driving revenue growth through paid creative
  • Experience briefing or directing creators, influencers, or UGC production
  • Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
  • Excellent communication skills - able to present insights and defend creative decisions with data

Benefits
  • 20 days PTO excluding bank holidays
  • Company Bonus
  • Medical, Vision and Dental Insurance
  • Generous Learning and development budget
  • Short-Term and Long-Term Disability Insurance
  • Life Insurance
  • 401K
  • Work Remote
  • Monthly Uber coffee/bagel and lunch
  • Monthly Internet Stipend

Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!

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