REGIONAL SALES MANAGER (SOUTHEAST)
Vacuum & Leak Testing Capital Equipment (Remote / Field-Based)
Preferred Candidate Locations: Atlanta, GA | Charlotte, NC | DallasโFort Worth, TX
Territory: Southeastern USA (TX to KS to DE to FL)
Employment Type: Full-time, W-2
Reports To: Director of Sales
Travel: 50%+ (regular, planned customer visits)
On-Target Earnings (OTE): $150,000โ$210,000
Work Location: Remote within assigned region or on-site at LACO HQ in Salt Lake City
MAKE YOUR MARK: OWN A TERRITORY SELLING VACUUM & LEAK TESTING SYSTEMS
If youโre a senior, field-based sales professional who thrives in complex, long-cycle capital equipment sales, this is a true territory-owner roleโhigh autonomy, high accountability, and meaningful upside.
Youโll sell custom-engineered leak testing and vacuum system solutions into manufacturing environments where quality risk, cost-of-failure, throughput, compliance, and validation drive buying decisions.
Experience selling vacuum systems and/or leak testing technology is strongly preferred and will significantly accelerate success in this role.
ROLE OVERVIEW (WHAT YOUโLL OWN)
The Regional Sales Manager (RSM) owns, manages, and grows the full sales pipeline within the assigned U.S. territory by selling custom-engineered leak testing and vacuum system solutions.
You will own opportunities end-to-endโfrom initial lead follow-up and discovery through proposal development, commercial terms, negotiation, and closeโwhile partnering closely with Sales Engineering and internal teams.
This is a relationship-driven, consultative field role requiring frequent travel (50%+) to customer sites to support complex technical selling and long-term account development.
WHO THIS ROLE IS NOT FOR
This role is designed for experienced, field-based sellers who are comfortable leading complex, technical deals. It is not a fit for candidates whose background is primarily:
- Transactional or short-cycle sales environments
- SaaS or software-only sales with limited hardware or system complexity
- Inside sales or roles with minimal customer-site travel
- Catalog, price-driven, or order-taking selling
- Early-career sales roles without ownership of large, long-cycle opportunities
Success in this role requires comfort with 6โ18+ month sales cycles, high-value deals ($100kโ$1M+), and leading technical and commercial conversations through close.
KEY RESPONSIBILITIES
Pipeline Ownership & Forecasting
- Own the entire regional sales pipeline, from marketing-qualified lead to booked revenue
- Use the CRM as the professional system of record for pipeline, forecasts, and deal strategy (HubSpot strongly preferred)
- Maintain accurate customer notes, communications, and next steps
- Provide regular pipeline forecasts, deal strategy updates, and territory reports
- Drive opportunities using a disciplined, stage-based sales process
Customer Engagement & Territory Coverage (Field-Based)
- Maintain a consistent cadence of customer visits across current customers and prospects
- Travel 50%+ within the territory to build relationships, conduct discovery, and identify new opportunities
- Develop and execute a territory growth plan aligned with company objectives
Lead Management & Prospecting
- Follow up on inbound marketing and trade show leads in a timely, professional manner
- Qualify opportunities based on technical fit, urgency, budget, and decision process
- Actively prospect new OEMs, strategic accounts, and manufacturing customers
- Convert inbound interest into qualified, actionable sales opportunities
Sales Execution & Negotiation
- Lead discovery conversations focused on quality risk, cost-of-failure, throughput, and compliance requirements
- Collaborate with Sales Engineers on technical scoping, configuration, and performance requirements
- Present and defend proposals that articulate value, ROI, and total cost of ownership
- Lead pricing discussions and complex contract negotiations
- Close business while protecting margin and long-term customer value
Internal Collaboration & Handoff
- Partner closely with Sales Engineering, Business Development Managers, Inside Sales, and Service teams
- Ensure a clean, complete handoff of sold projects to execution and service teams
- Act as the voice of the customer internally, sharing market feedback and competitive insights
IDEAL CANDIDATE PROFILE
Experience
- 7+ years of B2B sales experience in capital equipment, automation, test & measurement, or engineered systems
- Proven ownership of a full sales pipeline and forecast
- Experience managing long sales cycles (6โ18+ months) and high-value deals ($100kโ$1M+)
- Experience working alongside sales or application engineers
- Vacuum and/or leak detection equipment experience strongly preferred
Skills & Attributes
- Strong consultative and technical selling skills
- High organization and CRM discipline
- Comfortable engaging engineering, operations, quality, and procurement stakeholders
- Willing and able to travel 50%+ consistently
- Ownership mindset with strong follow-through and accountability
COMPENSATION & PERFORMANCE EXPECTATIONS
- Majority Base Salary plus margin-adjusted commission
- On-Target Earnings (OTE): $150,000โ$210,000
- Performance measured on: Revenue attainment, margin discipline, pipeline health and forecast accuracy, and territory development/account growth
- Shift: 5 days a week MondayโFriday Full-Time. Flexible work schedules with opportunity for a 9/80 schedule with alternating Fridays off.
- Benefits include medical, dental, vision, short-term disability, life insurance, 401(k) with match, paid holidays, paid time off, continuing education and tuition reimbursement, periodic company parties, and lunches.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EOE, including disability/veterans.
LACO specializes in designing and manufacturing specialized and custom vacuum and leak testing equipment serving domestic and international markets. At LACO, the systems that we manufacture are unique to our customersโ needs and our processes are critical to the success of our systems and customer satisfaction.
LACO Technologies is committed to driving excellence and innovation. We value growth and development of our employees and strive to foster a culture of continuous learning and improvement.
At LACO Technologies we strive to give our employees a great work-life balance. We offer our employees the opportunity to participate in a 9/80 work schedule giving our employees every other Friday off. This benefit, along with our flexible scheduling options and generous PTO offering makes LACO a company worth considering for employment.
We are a leading-edge technology company serving the Aerospace, Automotive, Medical/Pharmaceutical, and other technology industries. LACO's customers are the likes of SpaceX, Apple, NASA, Northrop Grumman, Lockheed, Boeing, and Merck. Come work where you will get a small company feel with big company opportunities, benefits, and technology.