Remote Brand Manager Jobs in Michigan (NOW HIRING)

Description
Tend. Harvest. Cultivate. (THC) is a multi-state cannabis portfolio company operating in Michigan and Nevada. We build and grow consumer cannabis brands across regulated markets, with a portfolio that includes
2 ODD, Newfrend, and SÖZE - each with distinct positioning, different consumers, and real shelf presence.
We are hiring for a Field Marketing Manager to be the brand evangelist with both retailers and consumers. This role will take brand strategy and trade programming, designed by our Senior Brand Manager, and make them real in dispensaries and consumer/trade events across Michigan. This role will own the strategy to grow with consumers/retailers via Field Marketing efforts, execute plans in market, and educate dispensary teams/consumers. Potential to establish and lead a Brand Ambassador program in the future is also in scope.
• Retail Program Deployment
- Execute trade programs and activation mechanics designed by the Senior Brand Manager across your account base
- Own and manage the field calendar, ensuring priority accounts and programs are executed on schedule
- Coordinate with sales reps to develop weekly account goals and objectives, informed by distribution reports, prior account activity, and current trade deals
- Develop and manage budtender incentive programs
- Assist with the creation and inventorying of brand merchandise for use in field
• Budtender Education
- Develop and manage the budtender education program from strategy through execution, ensuring teams have the knowledge and tools to confidently represent our brands
- Run education sessions in person, and collaborate with the sales team on rollout
- Track program performance and adjust execution based on what is driving rate of sale at retail
• Events & Sponsorships
- Identify and activate Michigan events that build trade relationships and consumer brand awareness across the portfolio
- Manage all staffing for brand-related events, including Brand Ambassador deployment
- Evaluate sponsorship and event opportunities based on brand fit, strategic value, and expected return before committing investment
- Manage field execution logistics, including vendor coordination, compliance requirements, and budget tracking against plan
• Account Relationships
- Be the primary point of contact for dispensary staff and store-level decision makers across assigned Michigan accounts
- Stay close to your accounts and proactively identify issues like menu placement, reorder gaps, or staff turnover before they impact performance
- Prioritize account support based on margin, rate of sale, and overall business opportunity
• Competitive Intelligence
- Log competitive pricing, packaging, and shelf presence shifts observed in the field
- Feed field-level intel to the Senior Brand Manager for quarterly positioning reads
• Reporting
- Deliver regular field reports covering program status, account health, and competitive signal
- Use account performance data, including rate of sale, reorder cadence, and contribution margin, to evaluate what's working and where support is needed
Requirements
• 3+ years in brand management, field marketing, marketing, or a closely related role
• Experience working in cannabis or other highly regulated consumer-targeted industry preferred
• Proven ability to work and lead cross-functionally
• Strong creative sensibility - can evaluate work, give direction, and protect brand standards
• Experience writing/composing marketing collateral and guidance documents, e.g. creative briefs, sales materials, pitch decks
• Experience / comfort working with consumer data and data systems
• Comfortable in a regulated or compliance-heavy marketing environment
• Experience in copywriting, social media management, and/or design tools (e.g. Adobe Creative Suite) is a plus, but not required
• Experience working with cannabis-oriented systems such as SparkPlug, BDSA, and LeafLink is preferred, but not required
• Startup or lean-team experience is strongly preferred