Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce. We are one of the fastest-growing private companies in the US and a leader in our industry. We can attribute much of that growth to our diverse capabilities and our amazing track record of success managing over $1 billion in revenue for our clients.
Your Role:
Blue Wheel is looking for someone to manage and grow their client portfolio through Amazon DSP as well as support with expansion to other DSPs. As a Programmatic Strategist, you will be a key part in building Blue Wheel's Programmatic team. Your day to day will consist of:
- Develop and execute programmatic strategy from conception to implementation and analysis, within a larger media plan to support client marketing and business goals.
- Directly building, managing, optimizing and reporting on Programmatic campaigns across Amazon and other DSPs.
- Collaborating & communicating with internal and external account stakeholders on media strategy, performance, recommendations and new opportunities
- Build relationships with clients and establish yourself as the SME across Programmatic platforms, such as Amazon, MNTN, Criteo and more.
- Enhance Blue Wheel's AMC offering by creating reports and training relevant team members on how to use the tool and the insights we can derive and apply to clients.
- Be a thought leader in the industry and throughout the agency. Share your knowledge and experience to enhance the internal team and support external Blue Wheel marketing efforts.
Responsibilities Include:
- Partner with Client Services and Media Buying teams to develop, present, and execute data-driven media strategies aligned with client marketing and business goals.
- Provide strategic input on programmatic capabilities across providers during internal planning sessions and client meetings to help drive measurable business outcomes.
- Support client-facing presentations to share campaign performance, insights, optimizations, and forward-looking recommendations.
- Set up and launch DSP campaigns based on finalized plans, including creative uploads, budget and flight configuration, audience targeting, and tracking tag implementation.
- Plan, negotiate, and manage PMP (Private Marketplace) deals to support premium inventory access, brand safety, and performance goals within DSP campaigns.
- Perform thorough QA pre- and post-launch to ensure accurate campaign setup, creative approvals, proper pacing, and alignment with media objectives.
- Conduct regular (e.g., bi-weekly) campaign analysis and optimizations, reallocating budgets to top-performing tactics and identifying actionable insights.
- Update orders and line items monthly and track all deliverables including creatives, tags, and promotions.
- Collaborate with analytics teams to assess attribution models, ROI, and overall campaign impact across channels.
- Maintain organized campaign taxonomy and naming conventions to ensure reporting clarity and operational efficiency.
- Stay informed on programmatic platform updates (Amazon, Criteo, MNTN, etc.) and share relevant trends, features, and best practices with internal teams.
- Support the development and documentation of creative and strategic DSP best practices and assist with testing new platform features and capabilities.
Knowledge & Experience Requirements:
- 4+years of experience working directly with clients on media strategy and performance as well as building, optimizing, managing and reporting on Programmatic Campaigns or Amazon DSP Campaigns.
- Proven record of the hands-on-keys experience using a variety of programmatic media including display, OLV and Streaming
- Expert in media strategy development and communication with key stakeholders.
- Demonstrated track record of impactful and successful media management and strategy recommendations.
- Proficient in marketing funnel and how programmatic media supports the brand goal and greater media strategy.
Preferred but not required
- Experience leveraging AMC reports to support performance insights and recommendations as well as AMC Custom audiences to improve targeting and overall performance.
- Experience on additional programmatic platforms or for other retailers i.e. The Trade Desk, Walmart, MNTN, Criteo etc.
- Experience with non-endemic media management from Amazon DSP
