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Recruitment Marketing Specialist

Recruitment Marketing Specialist Role Type: Contractor Location: Remote We are seeking a proactive and results-driven Recruitment Marketing Specialist to lead talent attraction initiatives through ...

Lowe's

Manager Recruitment Marketing

Mooresville, NC · On-site

Your Impact The Manager of Recruitment Marketing will be responsible for designing the recruitment marketing and media strategies for hiring associates in all divisions of Lowe's. Utilizing best ...

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Recruitment Marketing information

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How much do recruitment marketing jobs pay per hour?

As of Jul 28, 2026, the average hourly pay for recruitment marketing in the United States is $28.61, according to ZipRecruiter salary data. Most workers in this role earn between $21.63 and $34.86 per hour, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Recruitment Marketing, and why are they important?

To thrive in Recruitment Marketing, you need expertise in employer branding, digital marketing strategies, and talent acquisition, often supported by a degree in marketing, communications, or human resources. Familiarity with applicant tracking systems (ATS), social media platforms, analytics tools, and recruitment marketing software is typically required. Creativity, strong communication, and data-driven decision-making are essential soft skills for crafting compelling campaigns and engaging diverse talent pools. These skills are crucial for attracting top candidates, enhancing the employer brand, and supporting organizational growth.

What is recruitment marketing?

Recruitment marketing is the process of promoting a company and its job opportunities to attract and engage potential candidates before they apply. It uses marketing strategies such as employer branding, targeted advertising, content creation, and social media outreach to create awareness and interest among job seekers. The goal is to build a strong talent pipeline and improve the quality and fit of applicants by showcasing the company's culture, values, and benefits.

What is the difference between Recruitment Marketing vs Talent Acquisition Specialist?

AspectRecruitment MarketingTalent Acquisition Specialist
Primary FocusBuilding employer brand and attracting candidates through marketing strategiesSourcing, screening, and hiring candidates for specific roles
Required SkillsMarketing, branding, content creation, analyticsSourcing, interviewing, negotiation, candidate assessment
Work EnvironmentMarketing teams, HR, digital platformsRecruitment teams, HR departments, candidate interviews
Common UsageEmployer branding campaigns, social media outreachCandidate interviews, hiring processes

While Recruitment Marketing focuses on attracting potential candidates through branding and marketing efforts, Talent Acquisition Specialists are directly involved in sourcing and hiring candidates for specific roles. Both roles collaborate to ensure a strong talent pipeline, but their core activities and skill sets differ.

How does a Recruitment Marketing professional typically collaborate with hiring managers and the HR team?

Recruitment Marketing professionals work closely with hiring managers and the HR team to develop and execute strategies that attract top talent. They regularly meet with hiring managers to understand staffing needs and ideal candidate profiles, ensuring outreach campaigns are targeted and relevant. Additionally, they partner with HR to align employer branding efforts, streamline candidate communication, and analyze the effectiveness of recruitment channels. This collaborative approach helps create a consistent and appealing message to prospective candidates and improves overall hiring outcomes.
More about Recruitment Marketing jobs
What cities are hiring for Recruitment Marketing jobs? Cities with the most Recruitment Marketing job openings:
What are the most commonly searched types of Recruitment Marketing jobs? The most popular types of Recruitment Marketing jobs are:
What states have the most Recruitment Marketing jobs? States with the most job openings for Recruitment Marketing jobs include:
What job categories do people searching Recruitment Marketing jobs look for? The top searched job categories for Recruitment Marketing jobs are:
Recruitment Marketing jobs near you
Infographic showing various Recruitment Marketing job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $59,500 per year, or $28.6 per hour.
Recruitment Marketing Manager

Recruitment Marketing Manager

A. Duie Pyle, Inc.

West Chester, PA

Full-time

Posted 4 days ago

A. Duie Pyle rating

7.8

Company rating: 7.8 out of 10

Based on 44 frontline employees who took The Breakroom Quiz

95th of 358 rated logistics

Job description

A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of Less-Than-Truckload (LTL) service centers, warehouse facilities, and dedicated locations, we have the ability to offer flexible and seamless integrated solutions tailored to our customer’s needs.

Simply put, when it comes to integrated supply chain solutions, Pyle People Deliver. Our promise is to provide outstanding service as it remains to be our first and foremost mission.

Position Summary: 

The Recruitment Marketing Manager is responsible for designing, optimizing, and managing the organization's digital talent acquisition ecosystem to attract, engage, and convert qualified talent. Reporting to the Talent Acquisition leadership team, this role serves as the strategic owner of the candidate experience, career site, talent acquisition technology stack, recruitment marketing platforms, and candidate conversion strategy.

The Manager combines expertise in candidate experience, recruitment marketing technology, talent acquisition operations, analytics, and digital optimization to ensure candidates experience a seamless journey from initial awareness through application and hire.

This role is responsible for maximizing the effectiveness of the organization's career site, ATS, CRM, sourcing channels, and talent attraction technologies while leveraging data and insights to continuously improve hiring outcomes.

The responsibilities of the position include, but are not limited to:

Candidate Experience & Journey Optimization

  • Develop and optimize the candidate experience strategy across the talent acquisition lifecycle
  • Identify and remove friction points to improve candidate engagement and conversion
  • Monitor candidate feedback and implement continuous improvements

Career Site Strategy & Optimization

  • Serve as the business owner of the careers website and candidate-facing digital experiences
  • Optimize career site content, user experience, and application workflows
  • Implement SEO and conversion best practices to increase qualified applicant volume

ATS, CRM & Talent Acquisition Technology Ownership

  • Own and optimize Talent Acquisition technology platforms, including ATS, CRM, career site, and recruitment marketing tools
  • Partner with HRIS, IT, and vendors on system enhancements, integrations, and process improvements
  • Ensure data integrity, system adoption, and platform performance

Recruitment Marketing Technology & Talent Communities

  • Manage recruitment marketing technology and candidate relationship management platforms
  • Develop talent community and candidate nurture strategies to build talent pipelines
  • Evaluate and recommend technologies that improve attraction and engagement

Funnel Analytics & Performance Reporting

  • Develop recruiting funnel metrics, dashboards, and performance reporting
  • Analyze candidate behavior, source effectiveness, and conversion trends
  • Provide actionable insights and recommendations to Talent Acquisition leadership

Conversion Rate Optimization

  • Lead testing and optimization efforts to improve candidate conversion rates
  • Utilize data and analytics to enhance career site performance and application completion rates
  • Establish benchmarks and measure recruiting funnel effectiveness

Vendor & Cross-Functional Partnership Management

  • Manage relationships with talent acquisition technology vendors and service providers
  • Partner with Talent Acquisition, HRIS, IT, Marketing, Compliance, and Operations teams
  • Lead technology implementations and ensure compliance with applicable regulations

To be qualified for this position, you must possess the following:

  • Bachelor's degree in Human Resources, Marketing, Business, Information Systems, Communications, or a related field
  • 5+ years of experience in Talent Acquisition, Talent Attraction, Recruitment Marketing, Talent Acquisition Operations, HR Technology, Digital Experience, or related functions
  • Experience supporting high-volume hiring environments
  • Experience administering or managing ATS, CRM, and talent acquisition technology platforms
  • Strong understanding of candidate experience, recruiting funnels, and digital talent acquisition strategies
  • Experience analyzing recruiting data and developing performance dashboards
  • Strong project management and stakeholder management skills
  • Excellent communication and presentation abilities

    The following skillsets are preferred:

    • Experience with UKG, Tenstreet, CRM platforms, and recruitment marketing technologies
    • Experience supporting logistics, transportation, manufacturing, healthcare, retail, or other high-volume hiring environments
    • Knowledge of API integrations, workflow automation, and system implementation projects
    • Experience with career site optimization, candidate journey mapping, and conversion rate optimization
    • Familiarity with digital marketing analytics, web analytics, and talent attraction technologies

    For a full job description associated with this posting, please contact A. Duie Pyle’s Human Resources department. This job posting is intended solely for advertising purposes and does not represent a comprehensive list of all job-related duties and qualifications.

    We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. 

    What A. Duie Pyle employees say

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    Get the full story on Breakroom

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    About A. Duie Pyle

    Sourced by ZipRecruiter

    A. Duie Pyle is the Northeast's premier integrated supply chain solutions provider ideally equipped in servicing the congested Northeast metropolitan region. Family-owned since 1924, A. Duie Pyle provides engineered logistics solutions and consultative services utilizing our vast network of LTL Service Centers, strategically located warehouses, Dedicated fleet operations and specialized Truckload services through Pyle Logistics.

    Industry

    Transportation and warehousing

    Company size

    1,001 - 5,000 Employees

    Headquarters location

    West Chester, PA, US

    Year founded

    1924

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