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Radio Promotion Jobs (NOW HIRING)

As a Radio Account Executive, you will play a key role in building and maintaining relationships ... Ability to lift and carry materials such as promotional items, brochures, or presentation materials ...

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Radio Promotion information

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$21K

$59K

$92.5K

How much do radio promotion jobs pay per year?

As of Aug 16, 2026, the average yearly pay for radio promotion in the United States is $59,029.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $72,000.00 per year, depending on experience, location, and employer.

How to become a radio promotion?

To become a radio promotion professional, candidates typically need a background in marketing, communications, or media, along with strong interpersonal and organizational skills. Gaining experience through internships or entry-level roles in radio stations or music promotion companies can be beneficial, and familiarity with social media and promotional tools is often required.

What are the key skills and qualifications needed to thrive in radio promotion?

To thrive in Radio Promotion, you need a solid understanding of music trends, marketing strategies, and excellent relationship-building skills, often supported by a degree in marketing, communications, or a related field. Familiarity with radio tracking software, music distribution platforms, and CRM tools is typically required. Outstanding verbal persuasion, networking abilities, and adaptability help professionals effectively pitch songs and secure airplay. These competencies are crucial for achieving maximum exposure for artists and driving successful promotional campaigns in a competitive industry.

What does a radio promotion do?

A radio promotion professional develops and executes marketing strategies to increase awareness and airplay of artists, albums, or events on radio stations. They coordinate with radio stations, create promotional materials, and may organize contests or appearances to engage audiences and boost exposure.

How much do radio promotion professionals make?

Radio promotion professionals typically earn between $40,000 and $70,000 annually, depending on experience, location, and the size of the company. Entry-level roles may start lower, while experienced professionals or those in larger markets can earn higher salaries. Skills in industry networking and familiarity with radio station operations can influence compensation.

What are the main challenges faced by professionals in radio promotion when trying to get airplay for new artists?

One of the biggest challenges in radio promotion is breaking through the competition, as program directors and DJs receive a high volume of new music every week. Building relationships with radio personnel and tailoring pitches to specific station formats are critical. Additionally, radio promoters must stay up to date on audience trends and be persistent in follow-up communications. Success often depends on balancing creative strategies with a keen understanding of a station's needs and listener demographics.

What is radio promotion?

Radio promotion is the process of getting songs played on radio stations to increase an artist's exposure and boost the chances of a track becoming a hit. Professionals in radio promotion work with record labels, artists, and radio programmers to pitch new music, secure airplay, and manage relationships with key industry contacts. This job involves understanding music trends, building networks with radio stations, and often coordinating marketing efforts to support a song's release.

What is the difference between Radio Promotion vs Radio Sales?

AspectRadio PromotionRadio Sales
Primary FocusPromoting artists, albums, or singles to radio stations to secure airplaySelling advertising space and airtime to clients and advertisers
Required SkillsMusic industry knowledge, communication, negotiation, marketingSales techniques, client relationship management, negotiation
Work EnvironmentMusic industry, radio stations, record labelsAdvertising agencies, radio stations, media companies
CredentialsMusic or marketing background often preferredSales experience, marketing or advertising background often preferred

Radio Promotion and Radio Sales are distinct roles within the radio industry. Radio Promotion focuses on securing airplay for artists and music, while Radio Sales centers on selling advertising space. Both roles require strong communication skills but serve different objectives within the industry.

More about Radio Promotion jobs

What cities are hiring for Radio Promotion jobs?

Cities with the most Radio Promotion job openings:

What are the most commonly searched types of Radio Promotion jobs?

The most popular types of Radio Promotion jobs are:

What states have the most Radio Promotion jobs?

States with the most job openings for Radio Promotion jobs include:

Infographic showing various Radio Promotion job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 14% Part Time, and 1% Contract. Highlights an 97% Physical, 1% Hybrid, and 2% Remote job distribution, with an average salary of $59,029 per year, or $28.4 per hour.

Activation Specialist (Part-Time) - San Antonio Radio

Cox Media Group

San Antonio, TX • On-site

$19.75 - $27.25/hr

Part-time

Re-posted 24 days ago


Cox Media Group rating

7.1

Company rating: 7.1 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

Location: TX-San Antonio

Job Title:  Activation Specialist (Part-Time) - San Antonio Radio

Position Overview

The Activation Specialist for CMG San Antonio Radio reports directly to the Promotions & Activations Manager and represents the radio stations as a Brand Ambassador at events and on social media, as well as assisting the promotions team in the office by preparing for events, fulfilling contests and prizing, and utilizing other skills to create content across departments.

This role is an entry-level, part-time position, with the opportunity to potentially shadow current CMG employees and assist in videography, graphic design, social media, marketing, promotions, event planning, and sales and programming.

Exceptional communication skills and an energetic personality are a requirement. This role will require working nights, weekends and holidays regularly, as well as the ability to lift 50 pounds.

Essential Duties and Responsibilities
  • Engaging with the public at events ranging from client locations to major festivals and concerts, which may require high levels of energy for several hours
  • Show up professionally on-site at events, in the office and on social media
  • Represent each radio station in the cluster through knowledge of, and passion for, the brands
  • Set up and break down of station sound and promotional equipment (tents, banners, speakers, audio PA system) at station events
  • Create and post engaging content, photos and video on station social media
  • Assist with organization and maintenance of station vehicles and promotional equipment
  • Compose accurate and detailed event recaps for management
  • Effectively communicate with listeners via email, phone and in-person
  • Assist in various departments throughout the station as needed, including but not limited to digital content, programming, sales, and engineering
Minimum Qualifications
  • Must be a professional team player with customer focus and ability to take initiative and direction
  • 18 years of age or older
  • Highly adaptable and professional
  • Strong interpersonal skills
  • Able to multi-task in a high-speed environment
  • Exceptional written and oral communication skills including grammar, spelling and the ability to tailor copywriting to each stations’ brand voice
  • Must be able to lift 50 lbs.
  • Ability to work nights, weekends and holidays throughout the year
  • Possess a valid driver’s license and clean driving record
  • High school diploma or equivalent required
Preferred Qualifications
  • College coursework in marketing, public relations, digital media, preferred
  • Videography, event coordination, customer service and/or social media skills preferred
  • Bilingual preferred

About Cox Media Group 
CMG Media Corporation (d/b/a Cox Media Group) is an industry-leading media company with unparalleled brands, award-winning content, and exceptional team members. CMG provides valuable local and national journalism and entertainment content to the people and communities it serves. The company's businesses encompass 14 high-quality, market-leading television brands in 9 markets; 45 top-performing radio stations delivering multiple genres of content in 9 markets; and numerous streaming and digital platforms. CMG's TV portfolio includes multiple primary affiliates of ABC, CBS, FOX, NBC, Telemundo and MyNetworkTV, as well as several valuable news and independent stations. For more information about CMG, visit www.coxmediagroup.com

Req #: 2060    #LI-Onsite


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