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Radio Promotion Jobs (NOW HIRING)

This position will interface with commercial partners directly and interact with various internal departments such as A&R, marketing, publicity, production, radio promotion and UMG Commercial ...

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... Maintain promotional inventory and ensure all materials are prepped and transported as needed.

More #1 rated markets than the next two largest radio companies combined; * We're the largest ... Maintain promotional inventoryand ensure all materials are prepped and transported as needed.

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Radio Promotion information

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$21K

$59K

$92.5K

How much do radio promotion jobs pay per year?

As of Jul 2, 2026, the average yearly pay for radio promotion in the United States is $59,029.00, according to ZipRecruiter salary data. Most workers in this role earn between $44,500.00 and $72,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Radio Promotion, and why are they important?

To thrive in Radio Promotion, you need a solid understanding of music trends, marketing strategies, and excellent relationship-building skills, often supported by a degree in marketing, communications, or a related field. Familiarity with radio tracking software, music distribution platforms, and CRM tools is typically required. Outstanding verbal persuasion, networking abilities, and adaptability help professionals effectively pitch songs and secure airplay. These competencies are crucial for achieving maximum exposure for artists and driving successful promotional campaigns in a competitive industry.

What are the main challenges faced by professionals in radio promotion when trying to get airplay for new artists?

One of the biggest challenges in radio promotion is breaking through the competition, as program directors and DJs receive a high volume of new music every week. Building relationships with radio personnel and tailoring pitches to specific station formats are critical. Additionally, radio promoters must stay up to date on audience trends and be persistent in follow-up communications. Success often depends on balancing creative strategies with a keen understanding of a station's needs and listener demographics.

What is radio promotion?

Radio promotion is the process of getting songs played on radio stations to increase an artist's exposure and boost the chances of a track becoming a hit. Professionals in radio promotion work with record labels, artists, and radio programmers to pitch new music, secure airplay, and manage relationships with key industry contacts. This job involves understanding music trends, building networks with radio stations, and often coordinating marketing efforts to support a song's release.

What is the difference between Radio Promotion vs Radio Sales?

AspectRadio PromotionRadio Sales
Primary FocusPromoting artists, albums, or singles to radio stations to secure airplaySelling advertising space and airtime to clients and advertisers
Required SkillsMusic industry knowledge, communication, negotiation, marketingSales techniques, client relationship management, negotiation
Work EnvironmentMusic industry, radio stations, record labelsAdvertising agencies, radio stations, media companies
CredentialsMusic or marketing background often preferredSales experience, marketing or advertising background often preferred

Radio Promotion and Radio Sales are distinct roles within the radio industry. Radio Promotion focuses on securing airplay for artists and music, while Radio Sales centers on selling advertising space. Both roles require strong communication skills but serve different objectives within the industry.

More about Radio Promotion jobs
What cities are hiring for Radio Promotion jobs? Cities with the most Radio Promotion job openings:
What are the most commonly searched types of Radio Promotion jobs? The most popular types of Radio Promotion jobs are:
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What job categories do people searching Radio Promotion jobs look for? The top searched job categories for Radio Promotion jobs are:
Infographic showing various Radio Promotion job openings in the United States as of June 2026, with employment types broken down into 4% As Needed, 80% Full Time, 14% Part Time, and 2% Contract. Highlights an 71% Physical, and 29% Remote job distribution, with an average salary of $59,029 per year, or $28.4 per hour.
Producer, Fantasy Sports Radio

Producer, Fantasy Sports Radio

Sirius XM Radio

Washington, DC

$57K - $75K/yr

Full-time

Posted 10 days ago


Job description

Responsibilities

Who We Are:SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners -- in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories and music they love wherever they are. 

This is the place where a diverse group of emerging talent and legends alike come to share authentic and purposeful songs, stories, sounds and insights through some of the best programming and technology in the world. Our critically-acclaimed, industry-leading audio entertainment encompasses music, sports, comedy, news, talk, live events, and podcasting. No matter their individual role, each of our employees plays a vital part in bringing SiriusXM's vision to life every day. 

SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products. SiriusXM's platforms collectively reach approximately 150 million listeners, the largest digital audio audience across paid and free tiers in North America, and deliver music, sports, talk, news, comedy, entertainment and podcasts. Pandora, a subsidiary of SiriusXM, is the largest ad-supported audio entertainment streaming service in the U.S. SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics and monetization. The Company's advertising sales organization, which operates as SiriusXM Media, leverages its scale, cross-platform sales organization and ad tech capabilities to deliver results for audio creators and advertisers. SiriusXM, through SiriusXM Canada Holdings, Inc., also offers satellite radio and audio entertainment in Canada. In addition to its audio entertainment businesses, SiriusXM offers connected vehicle services to automakers.

How you'll make an impact:Producer, Fantasy Sports Radio will be responsible for all aspects involved in producing a live daily show. This includes guest booking, research, promotion/social media, studio/technical operations, production. A strong sense of Sports awareness is important in this position.

What you'll do:

  • Collaborate with hosts/presenters to develop content and show structure.
  • Book guests, contributors and experts. Research topics, current events and relevant news.
  • Monitor and manage live and pre-taped audio feeds to ensure sound quality.
  • Handle live call-ins, texts/email, audience interactions on and off air.
  • Manage guest logistics and ensure guests understand show flow and timing.
  • Strong ability to identify, curate, edit and format content, including a full run of show.
  • Fact-check to ensure all content, quality, and legal standards.
  • Stay up-to-date with industry trends, social media best practices, and emerging platforms to identify new opportunities for content creation and audience engagement.

What you'll need:

  • Minimum 2+ Years of Overall Experience.
  • Previous production experience within radio and/or live studio environmentrequired.
  • Strong time management and ability to multitask.
  • Proficient in Adobe Audition or other audio editing software.
  • Technical proficiency with broadcast software and audio equipment.
  • Creative mindset and good editorial judgment.
  • Ability to make quick decisions in a fast-paced live environment.
  • Excellent communication and interpersonal skills.
  • Must have legal rights to work in the U.S.

At SiriusXM, we carefully consider a wide range of factors when determining compensation, including your background and experience. These considerations can cause your compensation to vary. We expect the annual salary for this this position to be between $57,600 and $75,150 and will depend on your skills, qualifications, and experience. We encourage all interested candidates to apply.

Our goal at SiriusXM is to provide and maintain a work environment that fosters mutual respect, professionalism and cooperation. SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.

The requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.

Employment Type: FULL_TIME