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Public Relations In Sports Jobs (NOW HIRING)

Dietch PR

Fashion Public Relations Intern

Los Angeles, CA · On-site

$16.25 - $21.50/hr

Company Description Dietch PR, established in 2001, is a full service fashion and lifestyle public relations agency headquartered in the Arts District of Los Angeles. Specializing in editorial and ...

Dietch PR

Fashion Public Relations Intern

Los Angeles, CA

$16.25 - $21.50/hr

Company Description Dietch PR, established in 2001, is a full service fashion and lifestyle public relations agency headquartered in the Arts District of Los Angeles. Specializing in editorial and ...

Magnet Defense

PR Manager

Miami, FL

Join Magnet Defense LLC, a global leader in fully autonomous defense platforms for global maritime ... We are seeking a highly motivated, enthusiastic, visionary, and experienced PR Manager with a ...

Apply Early

Kendra Scott

Senior Public Relations I

Austin, TX · On-site

Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

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Public Relations In Sports information

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$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Jul 3, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

How much do NFL PR people make?

NFL public relations professionals typically earn between $50,000 and $100,000 annually, depending on experience, location, and the level of responsibility. Senior PR roles or those in larger markets may earn higher salaries, often supplemented with benefits and bonuses. Strong communication skills and industry experience are essential for advancement in this field.

What does public relations do in sports?

Public relations in sports involves managing communication between teams, athletes, and the public to build a positive image. PR professionals handle media relations, craft press releases, organize events, and monitor public perception to support the organization's reputation.

What are some common challenges faced by Public Relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

How to get a job in sports PR?

To get a job in sports public relations, candidates should develop strong communication and media relations skills, often through a degree in public relations, communications, or sports management. Gaining experience via internships or entry-level roles with sports teams, agencies, or media outlets helps build relevant contacts and understanding of the industry. Familiarity with media monitoring tools and social media platforms is also beneficial for success in sports PR roles.

What are public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a Public Relations professional in sports, and why are they important?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.

What is an example of public relations in sports?

An example of public relations in sports is managing a team's media communications during a crisis, such as addressing player misconduct or negative publicity. PR professionals develop press releases, coordinate interviews, and craft messaging to maintain a positive public image for the team or athlete.
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Public Relations In Sports jobs near you

Senior Manager, Public Relations (Americas)

AVEVA

San Leandro, CA • On-site

$141K - $236K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 26 days ago

Job description

AVEVA is creating software trusted by over 90% of leading industrial companies.
Salary Range:
$141,600.00 - $236,000.00
This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.
Job Title: Senior Manager, Public Relations (Americas)
Location: San Leandro(Hybrid)
Reports To: Global Public Relations Team Leader & Americas PR Director
Job Summary
AVEVA is hiring a senior PR leader to drive Americas earned media with a focus on building AVEVA's profile in California and the San Francisco Bay Area. This role partners closely with global and regional stakeholders to develop integrated PR plans, manage agency relationships, deliver measurable outcomes, and support key communications moments and issues management as needed.
Key Responsibilities
  • Collaborate with External Communications peers, marketing teams, internal communications, executives, subject matter experts, and local agencies to develop and execute integrated US communication and PR plans, with a focus on technical PR and increasing AVEVA's profile in the Bay Area.
  • Manage the day-to-day relationship with regional PR agency(ies), including budget management, KPI setting and monitoring, and performance management; report progress to the Global PR Director and Team Leader.
  • Manage PR performance measurement for the region, including development of dashboards and regular reporting against tactical and strategic KPIs.
  • Manage the regional contribution to key milestone events, including coordinating and hosting interviews with key media, in partnership with the Global PR Director and Team Leader.
  • Develop press materials including media kits, op-eds, thought leadership articles, talking points, media briefs, and news releases.
  • Proactively identify media opportunities (especially in California/Bay Area and technical media) and provide rapid responses to relevant inbound media enquiries.
  • Contribute creative ideas and approaches to increase the profile of the AVEVA brand globally.
  • Support internal communications updates to key stakeholders to demonstrate program progress and outcomes, in alignment with global PR leadership.
  • Manage PR-related procurement and associated processes for regional PR events and activities, including those related to agency management.
  • Support regional events (virtual and in-person) as needed, with a focus on California/Bay Area visibility and other Americas regions as required.
  • Provide issues and crisis communications support for the region on an as-needed basis, aligned with the Global PR Team Leader and supported by the global team.

Minimum Qualifications
  • Bachelor's degree in Communications, Journalism, Marketing, English, or related field, or equivalent practical experience.
  • 8+ years of experience in public relations, external communications, or media relations (in-house and/or agency).
  • Demonstrated success securing earned media coverage and building relationships with business, trade, and/or technical media.
  • Strong writing, editing, and storytelling skills, including the ability to translate complex or technical topics into clear narratives.
  • Experience managing PR agencies, including defining scope, setting KPIs, and monitoring performance.
  • Experience with PR measurement and reporting, including tracking KPIs and building dashboards or performance summaries.
  • Experience presenting to senior leaders and collaborating effectively across a global, cross-functional environment.
  • Proven ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
  • Ability to travel up to 20% throughout the year.

Preferred Qualifications
  • 10+ years of PR/external communications experience, including meaningful in-house experience at a global technology/SaaS or enterprise software company.
  • Experience supporting a software technology vendor (preferred, not required).
  • Experience with technical/product communications for complex offerings and innovation-focused storytelling.
  • Experience with analyst relations and/or influencer programs (nice to have).
  • Established relationships with California/Bay Area and/or technical media (or a demonstrated ability to build them quickly).

Knowledge, Skills and Abilities
  • Excellent written and verbal communication skills.
  • Strong stakeholder management and relationship-building skills in a matrixed environment.
  • Strong analytical skills and a metrics-oriented approach to communications.
  • Confident in managing agency partners and budgets.
  • Strong time management, prioritization, and ability to operate under tight timelines.
  • Initiative-taker and self-starter with strong follow-through.
  • Team-oriented, collaborative, and comfortable with ambiguity and change.

Marketing at AVEVA
At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.
Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: https://www.aveva.com/en/about/careers/
USA Benefits include:
Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
Hybrid working
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
Hiring process
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
About AVEVA
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.

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