ZipRecruiter

Log In

1

Public Relations In Sports Jobs (NOW HIRING)

Mizuho Financial Group

Public Relations

New York, NY · Hybrid

$121K - $165K/yr

Our ideal candidate will have experience working cross-functionally in-house at a financial services organization or at a PR agency supporting financial services clients and a strong media relations ...

Zenfire PR

Public Relations Assistant

Savannah, GA · On-site

Company Description Zenfire PR has already begun to make strides towards its mid term goals of ... Maintain content calendars across brands. * Assist in leading the resolution of complex stakeholder ...

Dietch PR

Fashion Public Relations Intern

Los Angeles, CA

$16.25 - $21.50/hr

Company Description Dietch PR, established in 2001, is a full service fashion and lifestyle public relations agency headquartered in the Arts District of Los Angeles. Specializing in editorial and ...

Kendra Scott

Senior Public Relations I

Austin, TX · On-site

Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

Kendra Scott

Senior Public Relations I

Austin, TX

Our headquarters are located in the heart of Austin, Texas, and we embrace the unique vibe and ... Position Overview Seeking an experienced Public Relations Lead who is passionate about the ever ...

Penske Racing South

PR Representative

Mooresville, NC · On-site

Founded in 1966 by Roger Penske, the organization competes across the highest levels of auto racing ... Motorsports, sports, or highly visible corporate communications experience preferred. * Exceptional ...

New Balance

NA Public Relations Manager

Boston, MA

$100K - $129K/yr

... sport and craftsmanship to create positive change in communities around the world. We innovate ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

Zenfire PR

Public Relations Assistant

Savannah, GA

Company Description Zenfire PR has already begun to make strides towards its mid term goals of ... Maintain content calendars across brands. * Assist in leading the resolution of complex stakeholder ...

New Balance

NA Public Relations Manager

Boston, MA · On-site

$100K - $129K/yr

... sport and craftsmanship to create positive change in communities around the world. We innovate ... The North America (NA) Public Relations Manager is responsible for driving brand heat, cultural ...

Retrofête

Public Relations (PR) Internship

West Hollywood, CA · On-site

$16.25 - $21.50/hr

Based in NYC & LA VPR + creative is a boutique fashion public relations agency, focusing on celebrity and influencer marketing for our established clients. Our internship program is a very unique and ...

Retrofête

Public Relations (PR) Internship

Los Angeles, CA · On-site

$16.25 - $21.50/hr

Based in NYC & LA VPR + creative is a boutique fashion public relations agency, focusing on celebrity and influencer marketing for our established clients. Our internship program is a very unique and ...

Retrofête

Public Relations (PR) Internship

Manhattan, NY · On-site

$16.50 - $22/hr

Based in NYC & LA VPR + creative is a boutique fashion public relations agency, focusing on celebrity and influencer marketing for our established clients. Our internship program is a very unique and ...

next page

Showing results 1-20

All JobsPublic Relations In Sports Jobs

Public Relations In Sports information

See salary details

$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Jul 24, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

How much do NFL PR people make?

NFL public relations professionals typically earn between $50,000 and $100,000 annually, depending on experience, location, and the level of responsibility. Senior PR roles or those in larger markets may earn higher salaries, often supplemented with benefits and bonuses. Strong communication skills and industry experience are essential for advancement in this field.

What does public relations do in sports?

Public relations in sports involves managing communication between teams, athletes, and the public to build a positive image. PR professionals handle media relations, craft press releases, organize events, and monitor public perception to support the organization's reputation.

What are some common challenges faced by Public Relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

How to get a job in sports PR?

To get a job in sports public relations, candidates should develop strong communication and media relations skills, often through a degree in public relations, communications, or sports management. Gaining experience via internships or entry-level roles with sports teams, agencies, or media outlets helps build relevant contacts and understanding of the industry. Familiarity with media monitoring tools and social media platforms is also beneficial for success in sports PR roles.

What are public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a Public Relations professional in sports, and why are they important?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.

What is an example of public relations in sports?

An example of public relations in sports is managing a team's media communications during a crisis, such as addressing player misconduct or negative publicity. PR professionals develop press releases, coordinate interviews, and craft messaging to maintain a positive public image for the team or athlete.
More about Public Relations In Sports jobs
What cities are hiring for Public Relations In Sports jobs? Cities with the most Public Relations In Sports job openings:
What states have the most Public Relations In Sports jobs? States with the most job openings for Public Relations In Sports jobs include:
What job categories do people searching Public Relations In Sports jobs look for? The top searched job categories for Public Relations In Sports jobs are:
Public Relations In Sports jobs near you
Infographic showing various Public Relations In Sports job openings in the United States as of July 2026, with employment types broken down into 1% As Needed, 74% Full Time, 20% Part Time, and 5% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.
PR and Media Relations Coordinator

PR and Media Relations Coordinator

Fishman PR

Chicago, IL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 14 days ago

Job description

SEEKING AGENCY PR/MEDIA RELATIONS SPECIALIST LOOKING TO ADVANCE THEIR CAREER
WHY FISHMAN PR?
When you join the Fishman PR team, you're not just working at another PR firm - you're becoming a part of the nation's powerful franchising industry. Because of our over 30-year history representing some of North America's largest, well-established restaurant, retail, fitness & wellness and home services franchised brands, Fishman PR has been ranked the #1 PR Agency in franchising for seven consecutive years!
Our mission goes beyond securing placements. Our staff makes a real difference every day through generating earned coverage and creating content that not only inspires entrepreneurs to open their own businesses, but supports the success of those small business owners (franchisees).
BENEFITS
  • Flexible Work Schedule - We are located in a contemporary office in the heart of River North. Currently, we're working two days in office and the rest work from home.
  • Medical, Dental, Vision Insurance
  • 401K Match
  • Competitive Salary
  • PTO (5 days on the day you start)
  • Vacation days (10 accrued after 6 months)
  • Social activities - We love how our social activities for our staff and frequent agency summits help optimize professional development, improve team cohesiveness and boost collaboration opportunities.
  • Candidate Referral Incentive - Employees receive a financial bonus for bringing us quality job candidates that get hired.

JOB DETAILS
  • Variety of PR tasks - A mix of traditional media relations and influencer outreach, writing of pitches press releases & blog pieces, brainstorming client strategies with the team, assisting with client presentations, etc.
  • Client contact/client relations - The potential to lead accounts is in the cards for confident, empathetic communicators
  • Team collaboration - Our employees love meaningful, creative work and thrive in a collaborative team environment

DESIRED SKILLS AND EXPERIENCE
  • Must be an effective, confident communicator - Willing to speak up at meetings (client or internal team meetings), ability to hold their own in conversations with all kinds of media
  • Must possess extremely proficient writing skills and have a firm grasp of AP style and blog writing
  • Must consume the media on a daily basis and be up-to-speed on current events and be creative to come up with "create the news" ideas for clients to break through the clutter.
  • Must understand various social media channels and how they are utilized for PR
  • Must have the willingness and ability to think beyond traditional PR tactics and strategies to design/execute innovative approaches
  • Must work well in a team environment
  • Bachelor's degree from four-year college or university
  • Some agency setting related experience and/or training preferred

**A Cover Letter along with Resume is encouraged.
**Fishman PR is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

Apply