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Public Relations In Sports Jobs (NOW HIRING)

AEG

PR & Communications Intern

Allentown, PA · On-site

$14.75 - $19.75/hr

This individual will play a key role in helping establish MASL Lehigh Valley as one of the region's premier sources of sports and entertainment. REPORTS TO: PR and Media Coordinator DURATION: Full ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

The team includes professionals with backgrounds in public relations, journalism, social media ... We are currently seeking a PR Manager for Fitness and Sports. The PR Manager will drive global ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA

$146K - $221K/yr

Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables, lead creative initiatives that showcase how Apple's product and ...

eBay, Inc.

PR Manager

San Jose, CA · On-site

$107K - $143K/yr

They possess a deep knowledge of the media environment and can tie cultural moments in sports ... Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal ...

AEG

Coordinator, Public Relations

Las Vegas, NV · On-site

WWE, the global leader in sports entertainment; and PBR, the world's premier bull riding ... Job Title: PR Coordinator Location: Las Vegas, NV (with travel required) Role Overview The PR ...

Beautiful Planning Marketing PR

PR Director

Manhattan, NY · On-site

$80K - $95K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

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Public Relations In Sports information

See salary details

$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Jun 9, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

What are some common challenges faced by Public Relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

What are public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a Public Relations professional in sports, and why are they important?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.
More about Public Relations In Sports jobs
What cities are hiring for Public Relations In Sports jobs? Cities with the most Public Relations In Sports job openings:
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Public Relations In Sports jobs near you
Infographic showing various Public Relations In Sports job openings in the United States as of May 2026, with employment types broken down into 51% Full Time, 10% Part Time, and 39% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR & Communications Intern

AEG

Allentown, PA • On-site

$14.75 - $19.75/hr

Internship

Posted 14 days ago

Job description

MASL Lehigh Valley 2026-27 - Lehigh Valley Spirits
The Lehigh Valley Spirits (MASL) Lehigh Valley franchise is seeking a PR and Communications Intern to support all aspects of the club's communications efforts throughout the 2026-27 season. The ideal candidate is a motivated, detail-oriented team player with a passion for sports media, storytelling, and live event execution. This individual will play a key role in helping establish MASL Lehigh Valley as one of the region's premier sources of sports and entertainment.
REPORTS TO: PR and Media Coordinator
DURATION: Full Season (November - April)
HOURS: Approximately 20-30 hours per week (varies based on game schedule and events)
KEY RESPONSIBILITIES:
• Must be available to work all home games and other team-related events as needed, including nights and weekends
• Support the communications, creative, and marketing departments with daily and weekly initiatives, including media preparation and coordination
• Assist the PR and Media Coordinator with day-to-day operations and gameday communications responsibilities
• Organize and maintain press levelduring home games
• Compile and distribute game night media materials to press row, including stat packets, game notes, lineups, and other relevant documents
• Coordinate player and coach media availability sessions during weekday practices and team events
• Collaborate with other departments to enhance fan engagement and support organizational marketing and revenue initiatives
• Adapt and thrive in a fast-paced, live-event sports environment
• Perform other duties as assigned
JOB REQUIREMENTS:
• Must maintain a flexible schedule, including all home games, weekday office hours, and additional nights and weekends as required
• Strong written and verbal communication skills
• Excellent organizational skills with the ability to manage multiple priorities and meet tight deadlines
• Professional demeanor and ability to interact with players, staff, media, and senior leadership
• Strong attention to detail and problem-solving ability
• Ability to work both independently and as part of a collaborative team
• Energetic, positive, and proactive attitude
• Strong interest in sports communications, media relations, and live event production
PREFERRED SKILLS:
• Previous experience in sports, entertainment, communications, or media relations preferred
• Background in sports writing, journalism, or content creation is a plus
• Bilingual candidates strongly preferred
• Familiarity with indoor soccer, professional sports environments, and/or the Major Arena Soccer League (MASL) is a plus
• Passion for learning and growing within sports communications and public relations
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
Job Questions:
  1. Are you local to the Lehigh Valley or within commuting distance (less than 60 minutes)?
  2. Are you familiar with the Lehigh Valley Phantoms, Lehigh Valley Spirits, and professional sports media? If so, please elaborate.

About AEG

Sourced by ZipRecruiter

Industry

Recruiting and staffing services

Company size

51 - 200 Employees

Headquarters location

Saint Louis, MO, US

Year founded

1992

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