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Public Relations In Sports Jobs (NOW HIRING)

DAZN

PR Manager

Manhattan, NY · On-site

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

DAZN

PR Manager

New York, NY

$120K - $180K/yr

Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and ...

ASICS

Sr. Manager, Global Public Relations

Boston, MA · On-site

Over 75 years ago our founder, Kihachiro Onitsuka, saw that sport and movement had the power to ... This role is especially important in building relationships with global media, driving TOP PR ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA · On-site

The team includes professionals with backgrounds in public relations, journalism, social media ... We are currently seeking a PR Manager for Fitness and Sports. Description The PR Manager will drive ...

Apple

PR Manager, Fitness & Sports

Cupertino, CA

$149K - $225K/yr

Working with PR teams in the US and internationally, you will build and implement our fitness and sports strategy for wearables, lead creative initiatives that showcase how Apple's product and ...

eBay, Inc.

PR Manager

San Jose, CA · On-site

$107K - $143K/yr

They possess a deep knowledge of the media environment and can tie cultural moments in sports ... Collaborate closely with consumer PR teammates, vertical leads, and corporate and internal ...

VISIT FLORIDA

Public Relations Specialist

Preference to be located in our corporate office located in Tallahassee, Florida. Core Responsibilities: * Assist in the management of Public Relations (PR) programs in assigned markets, including ...

Visit Florida

Public Relations Specialist

Preference to be located in our corporate office located in Tallahassee, Florida. Core Responsibilities: * Assist in the management of Public Relations (PR) programs in assigned markets, including ...

Fujitsu

Public Relations Manager

New York, NY · On-site

We have been a pioneer in technology and innovation for over 80 years, and we are committed to ... Are you a skilled, resilient and experienced PR professional? Can you develop and implement ...

Beautiful Planning Marketing PR

PR Director

Manhattan, NY · On-site

$80K - $95K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

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Public Relations In Sports information

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$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Jul 3, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

How much do NFL PR people make?

NFL public relations professionals typically earn between $50,000 and $100,000 annually, depending on experience, location, and the level of responsibility. Senior PR roles or those in larger markets may earn higher salaries, often supplemented with benefits and bonuses. Strong communication skills and industry experience are essential for advancement in this field.

What does public relations do in sports?

Public relations in sports involves managing communication between teams, athletes, and the public to build a positive image. PR professionals handle media relations, craft press releases, organize events, and monitor public perception to support the organization's reputation.

What are some common challenges faced by Public Relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

How to get a job in sports PR?

To get a job in sports public relations, candidates should develop strong communication and media relations skills, often through a degree in public relations, communications, or sports management. Gaining experience via internships or entry-level roles with sports teams, agencies, or media outlets helps build relevant contacts and understanding of the industry. Familiarity with media monitoring tools and social media platforms is also beneficial for success in sports PR roles.

What are public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a Public Relations professional in sports, and why are they important?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.

What is an example of public relations in sports?

An example of public relations in sports is managing a team's media communications during a crisis, such as addressing player misconduct or negative publicity. PR professionals develop press releases, coordinate interviews, and craft messaging to maintain a positive public image for the team or athlete.
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Public Relations In Sports jobs near you

PR Manager

DAZN

Manhattan, NY • On-site

$120K - $180K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 11 days ago

Job description

PR Manager
Department: RS-292 - O06 - Marketing
Employment Type: Permanent - Full Time
Location: US - New York
Reporting To: James Allen
Description
Why Join DAZN?
Joining DAZN as its US Regional Sports PR Manager, you'll be at the forefront of storytelling for one of the most dynamic players in sports entertainment. With a solid understanding of basketball and hockey, you'll craft and deliver compelling local narratives that elevate our brand and grow our reputation among fans, clubs, leagues, partners, and the media. With a powerful brand to help grow, this is your chance to make noise and drive earned media impact in a fast-moving, high-growth business.
The Role:
As US Regional Sports PR Manager, you'll be responsible for delivering PR strategies and plans at a local and national level that drive impactful coverage of DAZN's growing regional sports portfolio. You'll work closely with DAZN's US Regional Sports team, other DAZN stakeholders and clubs, teams and leagues and be responsible for media relations, announcements and news flow, thought leadership, and executive visibility. And working closely with DAZN's Group Communication team, you'll ensure all messaging across channels is aligned and consistent. You'll be the main contact for regional press enquiries and manage agency partnerships.
Salary Range: $120,000 - $180,000
This role can be based in New York. The internal job title is PR Manager.
As part of our recruitment process, we may use automated or AI-supported tools to assist with application review and screening. These tools are used to support, not replace, human decision-making. Final hiring decisions are always made by our hiring team.
What You'll Be Doing:
• Design and deliver DAZN's Regional Sports PR strategy in North America.
• Ensure all signings and announcements achieve maximum coverage and impact and contribute to DAZN's growing reputation among relevant audiences.
• Work closely with sports teams to ensure DAZN's narrative is effectively communicated and understood by their fans and partners.
• Build solid relationships with local media in all relevant regions as well as key national media and ensure that DAZN's narrative is well understood (sports, tech, and business media).
• Maintain face-to-face relationships in all relevant regions, which will require flexibility for regular travel.
• Craft impactful stories that drive awareness, engagement, and credibility.
• Design and deliver impactful events to enhance relationships and understanding of DAZN
• Create and execute a well-thought through calendar of speaking opportunities for DAZN spokespeople which makes best use of their time.
• Handle reactive and proactive media relations.
• Represent DAZN at events and meetings.
• Identify and respond quickly to any issues that may harm DAZN's reputation.
• Ensure full alignment with the global brand, legal, and leadership teams.
What You'll Bring:
• 5+ years of relevant experience in Consumer PR, media relations or consumer journalism with a solid understanding of PR and media relations at a regional / local level.
• Good knowledge and understanding of:
o NBA and NHL sports
o Streaming and entertainment
• Strong press relationships with writers, editors and outlets covering the sports, tech, and entertainment sectors and proven experience of building new relationships.
• Expertise in consumer and digital media storytelling.
• Excellent writing, editing, and media pitching skills.
• Experience of managing PR agencies to goals and budget.
• Calm under pressure, strategic in a fast-paced setting.
Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

Apply