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Public Relations In Sports Jobs (NOW HIRING)

PR Manager

San Diego, CA ยท Hybrid

$96K - $128K/yr

Experience in consumer technology, lifestyle, major league sports, or brand PR * Experience managing external PR agencies and agency relationships * Strong understanding of the evolving media ...

We have been a pioneer in technology and innovation for over 80 years, and we are committed to ... Are you a skilled, resilient and experienced PR professional? Can you develop and implement ...

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds ... Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports ...

PR Director

Manhattan, NY ยท On-site

$85K - $115K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds ... Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports ...

SoCal in your soul, attitude in your stride. If gravity doesn't stop you and "impossible" sounds ... Lead, coach, and develop a Brand PR specialist team spanning key practice areas (e.g., Sports ...

PR Director

Manhattan, NY ยท On-site

$85K - $115K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

PR Director

Manhattan, NY ยท On-site

$85K - $115K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

PR Director

Manhattan, NY ยท On-site

$85K - $115K/yr

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

Houston PR Intern

Houston, TX ยท On-site

$14.25 - $19/hr

This is an opportunity to get hands-on experience in PR, influencer marketing, social media, events, and F&B brand marketing -- not just observe from the sidelines. You'll work alongside our PR team ...

New

Public Relations Internship

Dallas, TX ยท On-site

$14.50 - $19.25/hr

Headquartered in Dallas, Texas, with offices across the United States and around the world ... Coins, Sports, Comics, Entertainment, Historical, Jewelry, Fine and Decorative Art, Luxury ...

Fall PR Internship

Manhattan, NY ยท On-site

$16.50 - $22/hr

Please do not apply if you are graduating in 2026 Rubenstein Public Relations (RPR) is a leading, full-service, mid-size public relations agency based in New York. With more than 30 years of ...

Showing results 21-40

Public Relations In Sports information

See salary details

$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Sep 3, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a public relations professional in sports?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.

What are some common challenges faced by public relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

How to get a job in sports public relations?

To pursue a career in sports public relations, candidates typically need a bachelor's degree in communications, marketing, or a related field. Gaining experience through internships, developing strong communication and media relations skills, and building a network within the sports industry are essential steps. Familiarity with media monitoring tools and social media platforms also enhances job prospects.

Is public relations in sports a high paying career?

Public relations in sports can offer competitive salaries, especially for experienced professionals working with major teams, leagues, or high-profile athletes. Entry-level roles tend to have lower pay, but salaries increase with experience, networking skills, and industry reputation.
More about Public Relations In Sports jobs

What cities are hiring for Public Relations In Sports jobs?

Cities with the most Public Relations In Sports job openings:

What states have the most Public Relations In Sports jobs?

States with the most job openings for Public Relations In Sports jobs include:

Infographic showing various Public Relations In Sports job openings in the United States as of August 2026, with employment types broken down into 1% As Needed, 81% Full Time, 14% Part Time, 1% Temporary, and 3% Contract. Highlights an 93% Physical, 2% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.

PR Manager

Sony Electronics

San Diego, CA โ€ข Hybrid

$96K - $128K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Posted 6 days ago


Job description

Sony Electronics Inc. islooking for the risk-takers, the collaborators, the inspired and the inspirational. We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. In addition to competitive pay and benefits, we offer an environment and culture that promotes Diversity, Equity and Inclusion. In addition, our team members enjoy innovative work-life balance opportunities including a hybrid home/office workplace, monthly "Free Fridays", and early shutdowns on Fridays throughout the year (including half-days during the summer).

Join us on our mission to fill the world with emotion through the power of creativity and technology.

Sony Electronics is seeking a Public Relations Manager to join our Marketing team and lead public relations strategy for the Sony Electronics brand and Personal Entertainment business unit. Based at our San Diego headquarters, this role will develop and execute integrated PR strategies that drive awareness, relevance, and earned media impact across Sony's portfolio of headphones, portable speakers, professional audio solutions, and other consumer technology products. The role will also support broader Sony Electronics brand storytelling, including communications around Sony's technology, innovations, and partnerships with major sports leagues such as the NFL and NHL.

The ideal candidate is a strategic communicator, exceptional writer, and creative thinker who thrives in a fast-paced environment and can confidently balance long-term brand priorities with day-to-day media opportunities. They have a genuine passion for technology and ability to translate complex product features and innovations into compelling stories for media, consumers, creators, and other audiences. They are highly organized, collaborative, solutions-oriented, and comfortable navigating complex organizations and working with senior stakeholders.

Responsibilities

  • Develop and execute comprehensive PR strategies and media relations plans for Sony Electronics, including Personal Entertainment product launches, brand storytelling, and evergreen PR programs

  • Develop PR plans aligned to business objectives, establish KPIs, monitor performance, and deliver insights and recommendations to key stakeholders

  • Write and adapt press releases, pitches, FAQs, briefing documents, media alerts, and other communications materials, coordinating reviews and approvals with internal and global stakeholders

  • Lead the day-to-day relationship with external PR agencies assigning priorities, providing strategic direction, reviewing deliverables, and holding agency partners accountable to goals and KPIs

  • Build and maintain strong relationships with top-tier technology, lifestyle, and business media to drive meaningful coverage that establishes Sony as a leading brand in consumer technology

  • Develop proactive media opportunities and creatively identify new ways to insert Sony into relevant cultural, technology, entertainment, and consumer conversations

  • Manage media review and product loan programs across Personal Entertainment products, developing strategies to drive meaningful and positive editorial coverage

  • Support PR events and experiences, including event strategy and planning, media outreach and invite development, on-site media management, and post-event reporting and analysis

  • Serve as a PR subject matter expert within the organization, proactively identifying emerging media trends, new storytelling opportunities, and innovative PR tactics to keep Sony culturally relevant

  • Stay current on evolving media consumption, AI-powered search, AEO, and LLM-driven discovery, identifying opportunities to increase Sony's visibility and authority across emerging channels

Minimum Requirements

  • Minimum of 6 years of relevant public relations experience

  • Bachelor's degree required, preferably in Marketing, Communications, Public Relations, Journalism, Business, or a related field

  • Exceptional written, verbal, and presentation skills

  • Demonstrated experience developing and executing media relations strategies and managing multiple projects simultaneously

  • Proven ability to build relationships with media and effectively communicate complex topics to diverse audiences

Preferred Skills

  • Experience in consumer technology, lifestyle, major league sports, or brand PR

  • Experience managing external PR agencies and agency relationships

  • Strong understanding of the evolving media landscape, including AI-powered search, AEO, and LLM-driven discovery

  • Excellent project management skills and exceptional attention to detail

  • Strategic thinker who is highly proactive, creative, solutions-oriented, and comfortable taking initiative

  • Experience working within complex, matrixed organizations and collaborating cross-functionally

The anticipated base pay range for this position is $96,614 - $128,820.The actual base salary offered depends on a variety of factors, which may include as applicable, the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

In addition to a competitive base salary, this position is also eligible for an annual corporate bonus plan, which is based on company performance and is not guaranteed, and a comprehensive benefits package including healthcare benefits (medical, dental, and vision), paid medical leave, a 401k plan with matching company contributions, vacation time, education assistance, student loan assistance program, eighty hours of paid sick leave time annually, and up to twelve weeks paid parental leave.

Honesty, integrity, and ethical conduct are material requirements for the responsibilities outlined above.

Sony Electronics is an Equal Opportunity Employer that values employees with a broad cross-cultural perspective. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. All applicants will receive fair and impartial treatment without regard to race, color, religion, sex, national origin, ancestry, citizenship status, age, legally protected physical or mental disability, protected veteran status, status in the U.S. uniformed services, sexual orientation, gender identity or expression, marital status, genetic information or on any other basis which is protected under applicable federal, state or local law.

Individuals residing, or applying to work, in California or Philadelphia. The Company will consider qualified applicants with arrest or conviction records in accordance with the California Fair Chance Act, Los Angeles City Fair Chance Act Ordinance, Los Angeles County Fair Chance Act Ordinance, and San Francisco Fair Chance Act Ordinance. Los Angeles applicants can review additional information regarding the Los Angeles City Fair Chance Act here, and Philadelphia applicants here.

Disability Accommodation for Applicants to Sony Electronics Inc. and Sony of Canada ULC

Sony Electronics Inc. and Sony of Canada ULC. provides reasonable accommodation for qualified individuals with disabilities and disabled veterans in job application procedures. For reasonable accommodation requests, please contact us by email at talenthelp@am.sony.com, or you can mail your resume to: Sony Electronics, Human Resources Department, 16535 Via Esprillo, San Diego CA 92127. Please indicate the position you are applying for.

Recruitment Fraud Notice

We are aware that unauthorized individuals or organizations may attempt to impersonate our company through fraudulent job postings to solicit personal information or payments from applicants. While we take these matters seriously, we cannot control third-party websites. To protect your personal information, always verify that any job posting you respond to also appears on our official Careers page: www.sonyjobs.com. Be advised that we never request personal identifying information (such as Social Security numbers, bank details, or copies of identification documents) during the initial stages of our application process. If you have any doubts about the authenticity of a job posting or communication, please contact talenthelp@am.sony.com before submitting any information.

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