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Public Relations In Sports Jobs (NOW HIRING)

BPM-PR Firm specializes in Fashion, Beauty, Lifestyle, Technology and Events however we also work cross industry for businesses, entertainment, experts, authors and more. Join a team where your voice ...

Requirements * 3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus). * Proven ability to drive earned media outcomes ...

Requirements * 3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus). * Proven ability to drive earned media outcomes ...

Requirements * 3+ years of experience in PR/communications, with national consumer brand experience (Sports/culture/CPG/retail/entertainment a plus). * Proven ability to drive earned media outcomes ...

E. is a fresh and exciting up and coming Event and Public Relations firm in the Phoenix area specializing in the creation of brand development campaigns for our various clientele. Our specialty is ...

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Public Relations In Sports information

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$34.5K

$83.6K

$134K

How much do public relations in sports jobs pay per year?

As of Jun 9, 2026, the average yearly pay for public relations in sports in the United States is $83,626.00, according to ZipRecruiter salary data. Most workers in this role earn between $65,000.00 and $97,500.00 per year, depending on experience, location, and employer.

What is the difference between Public Relations In Sports vs Sports Marketing Coordinator?

AspectPublic Relations In SportsSports Marketing Coordinator
Primary FocusManaging media relations, press releases, and reputationPromoting teams, events, and products to increase sales and fan engagement
Skills NeededCommunication, media relations, crisis managementMarketing strategies, branding, event planning
Work EnvironmentMedia outlets, sports organizations, PR agenciesSports teams, marketing firms, event venues
Common CertificationsPublic Relations certifications, communications degreesMarketing certifications, sports management degrees

While both roles operate within the sports industry and require strong communication skills, Public Relations In Sports primarily focuses on managing media relations and reputation, whereas Sports Marketing Coordinators concentrate on promoting teams and events to boost fan engagement and sales.

What are some common challenges faced by Public Relations professionals working in the sports industry?

Public Relations professionals in the sports industry often face challenges like managing high-pressure situations during unexpected crises, such as athlete controversies or sudden changes in team performance. Balancing the interests of athletes, coaches, sponsors, and media while maintaining a consistent public image requires strong communication and negotiation skills. Additionally, the fast-paced nature of sports events means PR professionals must be prepared to respond quickly to breaking news and coordinate with multiple departments to ensure accurate, timely messaging.

What are public relations in sports?

Public relations in sports refers to the strategic management of communication between sports organizations, teams, athletes, and the public. PR professionals in this field work to shape the public image of their clients, handle media relations, manage crisis situations, and promote positive stories. Their goal is to foster goodwill, increase fan engagement, and build strong relationships with media outlets, sponsors, and the community. This includes writing press releases, organizing events, and leveraging social media to maintain a positive reputation for their organization or client.

What are the key skills and qualifications needed to thrive as a Public Relations professional in sports, and why are they important?

To thrive as a Public Relations professional in sports, you need a background in communications, journalism, or public relations, often supported by a relevant bachelor's degree and experience in sports media. Familiarity with media monitoring tools, press release distribution platforms, and social media management systems is typically required. Strong interpersonal skills, crisis management abilities, and creativity help professionals build relationships and maintain a positive public image. These skills are crucial for effectively promoting athletes or teams, managing public perception, and navigating high-pressure situations in the dynamic sports industry.
More about Public Relations In Sports jobs
What cities are hiring for Public Relations In Sports jobs? Cities with the most Public Relations In Sports job openings:
What states have the most Public Relations In Sports jobs? States with the most job openings for Public Relations In Sports jobs include:
Infographic showing various Public Relations In Sports job openings in the United States as of May 2026, with employment types broken down into 51% Full Time, 10% Part Time, and 39% Contract. Highlights an 94% Physical, 1% Hybrid, and 5% Remote job distribution, with an average salary of $83,626 per year, or $40.2 per hour.
Public Relations Intern

$14.50 - $19.25/hr

Temporary

Medical, Dental, Vision, Retirement, PTO

Posted 19 days ago


Job description

ATTENTION: We have an opening for a paid internship, plus extensive training and orientation on the basics and fundamentals of working in a fast-paced public relations agency environment. The typical term is three months. This internship includes a paid stipend awarded at the end of the program upon successful completion.

Important: This internship is designed for recent graduates pursuing Public Relations, Marketing, Communications, Journalism, or a closely related field. Prior internship, campus leadership, or relevant project experience is strongly preferred. A full-time role following the completion of the internship program may be available, depending on the company's growth at that time.

Eberly & Collard Public Relations is a national firm specializing in integrated marketing communications, branding, product positioning, thought-leadership campaigns, event planning, public/media relations, digital marketing, SEO, demand generation, social media, influencer marketing and advertising. Our main office is based in Midtown Atlanta, and our satellite office is located in New York City.

Our Atlanta office has an immediate opening for an entrepreneurial, self-starting individual to join our growing team. This internship is ideal for a strong writer and highly organized project coordinator who is eager to learn how modern digital PR and integrated marketing programs are planned, executed, and measured. Candidates may have held prior titles such as recent graduate, Public Relations Intern, Communications Intern, Marketing Intern, Account Coordinator Intern, or Social Media Intern.

We are looking for people who believe we can accomplish so much more together than apart. People who are ready to jump right in, love collaborating, and value our culture of inclusion and transparency.

Requirements

The Position:

  • Supporting media relations efforts through research, media list development, editorial calendar tracking, and coverage monitoring.
  • Assisting with drafting and proofing PR and marketing deliverables such as press releases, pitches, media materials, blog outlines, social content, and internal/external communications.
  • Compiling and organizing reporting inputs (coverage recaps, basic social analytics, campaign status notes) and maintaining accurate documentation.
  • Assisting with coordination for client events, tradeshows, and meetings, including agendas, logistics, and post-event follow-up tasks (as applicable).
  • Collaborating with the team on digital-first storytelling, including content repurposing across earned, owned, and paid channels; interest in SEO and emerging search visibility (GEO/AEO) is a plus.
  • Performing general project support tasks to keep client deliverables on schedule, with close mentorship from senior team members.

Benefits

This internship includes a paid stipend awarded at the end of the program upon successful completion.

Skills and background required:

  • Four-year degree (or equivalent coursework) in Public Relations, Marketing, Communications, Journalism, or a closely related discipline.
  • Strong writing, proofreading, and attention to detail; familiarity with Associated Press (AP) style is preferred.
  • Professional communication skills and comfort collaborating across a team environment.
  • Ability to manage multiple priorities with organization, responsiveness, and a positive, proactive attitude.
  • Basic familiarity with social media platforms; experience with Microsoft Office/Google Workspace is required (Canva/Adobe experience is a plus).
  • Professionalism and discretion when working with confidential client information.

Why Should You Apply?

  • Generous PTO and paid holidays.
  • Rich benefits package includes health, dental, vision and retirement plans.
  • Bonus "Employee Incentive" program.
  • ECPR "Give Back" Program.
  • Paid Parking.
  • Great clients and creative/interesting campaigns.
  • Upbeat, collaborative team environment.
  • Promotions available.
  • Summer Fridays program.
  • Gym membership included.
  • Professional development and mentorship programs offered by senior team members.
  • Celebration of individual and agency milestones (birthdays, work anniversaries, new client accounts, etc.).