A public affairs director combines government relations with media communications to create a positive public image of their client or to spark interest. In this role, you must form relationships with various people in the public and generate new opportunities for your clients. You may oversee a public relations staff, maintaining all communication activities with the media or the public in order to control the result. Your job duties include conducting market research on public opinion, calculating budgets, and pursuing advertising campaigns with your client’s goals in mind. You also arrange interviews, write speeches, and do anything else needed to repair a client’s reputation. Qualifications for a career as a public affairs director include experience in public relations, specifically in a high position with a PR company.