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Promotions Manager Jobs in Reston, VA (NOW HIRING)

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Promotions Manager information

See Reston, VA salary details

$23.4K

$66.7K

$118.6K

How much do promotions manager jobs pay per year?

As of Sep 12, 2026, the average yearly pay for promotions manager in Reston, VA is $66,742.00, according to ZipRecruiter salary data. Most workers in this role earn between $47,900.00 and $87,900.00 per year, depending on experience, location, and employer.

What does a promotions manager do?

A promotions manager typically works for an advertising or media company, planning materials for a campaign, including contests, giveaways, prizes, and coupons, to enhance the sales of a service or product for retailers. This job is also found at radio and television stations, staffing agencies, and other businesses that want to drive customer engagement. As a promotions manager, your job duties include preparing and negotiating contracts, creating budget estimates, staying up to date on marketing trends, inspecting layouts on advertising copy, editing scripts, directing product research, and representing the company at trade shows.

What are the key skills and qualifications needed to thrive as a promotions manager?

To thrive as a Promotions Manager, you need expertise in marketing strategy, campaign planning, and project management, typically supported by a bachelor’s degree in marketing, business, or a related field. Familiarity with digital marketing tools, CRM platforms, and analytics software is important, along with experience managing budgets and vendor relationships. Strong communication, creativity, and leadership skills help you coordinate teams and engage target audiences effectively. These combined skills ensure the successful execution of promotional campaigns that drive brand awareness and business growth.

What are some common challenges faced by promotions managers when coordinating multi-channel campaigns?

Promotions Managers often encounter challenges in ensuring consistent messaging and timing across various channels such as digital, print, and in-person events. Managing multiple stakeholders, aligning with brand guidelines, and adapting to rapidly changing market trends can also be demanding. Successful Promotions Managers stay organized, communicate frequently with cross-functional teams, and use data analytics to adjust campaigns in real time for maximum impact.

What is the difference between Promotions Manager vs Marketing Coordinator?

AspectPromotions ManagerMarketing Coordinator
Required CredentialsBachelor's in Marketing, Business, or related field; experience in promotions or advertisingBachelor's in Marketing, Communications, or related field; entry-level to mid-level experience
Work EnvironmentCorporate marketing departments, advertising agencies, retail, entertainmentMarketing teams, advertising agencies, event planning, retail
Employer & Industry UsageUsed in retail, entertainment, consumer goods, and promotional agenciesCommon across various industries including retail, non-profits, and corporate sectors

While both roles involve marketing activities, a Promotions Manager focuses on developing and executing promotional campaigns to boost sales and brand visibility, often managing teams and budgets. A Marketing Coordinator supports marketing strategies, handles logistics, and assists in campaign execution. The Promotions Manager role is more strategic and managerial, whereas the Marketing Coordinator is more operational and supportive.

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Promotions Manager jobs near you
Infographic showing various Promotions Manager job openings in Reston, VA as of August 2026, with employment types broken down into 87% Full Time, 11% Part Time, and 2% Contract. Highlights an 86% Physical, 2% Hybrid, and 12% Remote job distribution, with an average salary of $66,742 per year, or $32.1 per hour.

Trade Show Manager

Herndon, VA • On-site

The Association for Packaging and Processing Technologies
See more jobs at The Association for Packaging and Processing Technologiesexternal

$80K - $90K/yr

Full-time

Retirement, PTO

Posted 10 days ago

Job description

PMMI, The Association for Packaging and Processing Technologies, is the leading global resource for packaging and processing and voted one of the "Best Manufacturing Associations to Work For" on multiple occasions. PMMI connects the makers of goods with the packaging and processing suppliers they rely on. Together, we help provide people around the world with innovative, safe, convenient, and cost-effective products that touch lives every day. PMMI represents more than 1,100 manufacturers and suppliers of equipment, components, and materials as well as providers of related equipment and services to the packaging and processing industry. We advance a variety of industries by connecting consumer goods companies with manufacturing solutions through our world-class PACK EXPO portfolio of trade shows, leading trade media and a wide range of business resources. Learn more here:
PMMI has industry leading benefits and a strong employee-focused culture that effectively aligns our talent with the PMMI mission through generous employer-paid insurance options and employee perks like flexible work time, unlimited PTO, frequent celebrations, Washington Capitals and Nationals season ticket raffles, weekly telecommuting days, a generous performance-based bonus program, a very lucrative Retirement Plan that includes an incredible Profit Share, and more! Take home your full earnings potential - no need for costly benefit deductions at PMMI! Come join us and see for yourself. Your family will thank you.
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Summary of the Position: The Manager, International Trade Shows manages the PMMI Member Pavilion for EXPO PACK México and EXPO PACK Guadalajara and serves as the primary project coordinator between PMMI's U.S. and Mexico offices. Working closely with the Mexico team, this role oversees key timelines, cross-functional deliverables, exhibitor participation, marketing coordination, and pavilion operations to ensure successful show execution. The position also supervises the International Trade Show Coordinator and serves as the primary U.S.-based contact for PMMI's international trade show initiatives.
Duties and Responsibilities:
EXPO PACK México/Guadalajara
  • Serve as the primary liaison between PMMI's U.S. and Mexico offices for EXPO PACK-related projects and initiatives including marketing, sales and operations.
  • Coordinate with Mexico team to ensure timelines, deliverables, and stakeholder responsibilities remain on track throughout the show cycle.
  • Coordinate activities involving Marketing, Sales, Operations, Registration, Finance, and the Mexico Office.
  • Participate in project meetings, communicate status updates, and proactively identify and resolve project risks and delays.
  • Coordinate day-to-day activities of the International Trade Shows function within the U.S. office.
  • Supervise the International Trade Show Coordinator, including assigning work and establishing priorities.
  • Review and approve administrative work products, exhibitor communications, agreements, reports, and system updates completed by the International Trade Show Coordinator.
  • Identify opportunities to improve processes, communication, and exhibitor experience.
  • Partner with Marketing team in Mexico to establish and maintain timelines for exhibitor and attendee promotion
  • Manage timelines for exhibitor bulletins, service manuals, website updates, registration materials, and other exhibitor-facing communications.
  • Review and provide input on exhibitor service manuals, websites, advertising materials, email campaigns, fact sheets, and promotional content developed by the Mexico Office.
  • Ensure consistency and accuracy across all communications and platforms to maintain brand integrity and maintain established branding guidelines.
  • Coordinate setup, testing, maintenance, and functionality of exhibitor platforms, floor plans, online directories, mobile applications, and exhibitor resource tools.
  • Collaborate with marketing, registration, and technology vendors to ensure timely and accurate launch of exhibitor and attendee-facing platforms.
  • Serve as the primary liaison between PMMI, the Mexico Office, and show technology vendors, including Map Your Show and the Registration Vendor.

PMMI Member Pavilion
  • Oversee all aspects of the PMMI Member Pavilion at EXPO PACK México and EXPO PACK Guadalajara.
  • Manage pavilion space sales, exhibitor participation, and operational planning.
  • Oversee booth assignments and pavilion layouts within Map Your Show.
  • Coordinate PMMI Pavilion logistics, including staffing, travel, shipments, lounge operations, and exhibitor support.
  • Oversee the development and production of PMMI Pavilion structures, graphics, and related vendor deliverables in conjunction with international trade show coordinator.
  • Resolve escalated exhibitor issues and support successful pavilion operations.
  • Work with floor managers, vendors, and exhibitors to support successful move-in, show operations, and move-out activities.
  • Provide on-site support in the PMMI Pavilion during the events.

International Exhibitor Sales & Pavilion Organizers
  • Maintain relationships with international pavilion organizers and key exhibitor partners.
  • Coordinate international space sales activities with the Mexico Office to ensure accuracy across floor plans, reporting, and exhibitor records.
  • Oversee sponsorship opportunities and related exhibitor agreements.
  • Oversee the development of pavilion organizer agreements and exhibitor participation requirements.
  • Work with internal departments to support collections and account resolution activities as needed.
  • Serve as the escalation point for complex exhibitor and organizer issues.

PACK EXPO Domestic Shows
  • Maintain relationships and oversee contracting activities for International Pavilions participating in PACK EXPO trade shows.
  • Support operational initiatives and special projects across the PACK EXPO portfolio as assigned.
  • Serve as the primary point of contact for external international sales representatives and coordinate related agreements and commission reporting.
  • Provide general support for PACK EXPO trade show operations as needed.
  • Travel to domestic PACK EXPO events and provide on-site support as required.

Qualifications and Education Requirements
  • Bachelor's degree required.
  • Minimum 5-7 years of experience in trade show management, event management, association management, or a related field.
  • Spanish proficiency preferred.
  • Demonstrated experience managing complex projects with multiple stakeholders and deadlines.
  • Prior supervisory or team leadership experience preferred.
  • Strong organizational, project management, and problem-solving skills.
  • Excellent verbal, written, and interpersonal communication skills.
  • Proven ability to manage multiple priorities in a fast-paced environment.
  • Strong customer service and relationship management skills.
  • Advanced proficiency with Microsoft Office Suite.
  • Experience with Map Your Show, Salesforce, event management systems, or similar platforms preferred.
  • Experience working with international teams or events preferred.
  • Ability and willingness to travel domestically and internationally, including travel to Mexico and PACK EXPO events.

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