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Promotional Video Editor Jobs in Baton Rouge, LA

Promotional Video Editor information

See Baton Rouge, LA salary details

$10

$30

$55

How much do promotional video editor jobs pay per hour?

As of Aug 7, 2026, the average hourly pay for promotional video editor in Baton Rouge, LA is $30.34, according to ZipRecruiter salary data. Most workers in this role earn between $20.53 and $38.08 per hour, depending on experience, location, and employer.

Are promotional video editors in demand right now?

Promotional video editors are currently in demand due to the growth of digital marketing and content creation. Skills in video editing software like Adobe Premiere Pro or Final Cut Pro, along with a strong portfolio, can improve job prospects as companies seek engaging promotional content across online platforms.

What does a promotional video editor do?

A Promotional Video Editor is responsible for assembling and editing video footage to create compelling promotional content for brands, products, events, or services. They work closely with marketing teams and creative directors to ensure the final video aligns with the desired message and branding. Their tasks include cutting raw footage, adding effects, sound, and graphics, and ensuring the video engages the target audience. Strong technical skills in video editing software and a good sense of storytelling are essential for this role.

How does a promotional video editor typically collaborate with marketing and creative teams during a project?

Promotional Video Editors work closely with marketing strategists, copywriters, and graphic designers to ensure the final video aligns with the campaign’s goals and brand messaging. They often participate in brainstorming sessions, receive and integrate feedback from multiple stakeholders, and adjust edits based on evolving project requirements. Effective communication and flexibility are key, as editors may need to balance creative ideas with practical timelines and client expectations. This collaborative environment fosters creativity and allows editors to contribute their expertise while also learning from other professionals in the field.

What is the difference between Promotional Video Editor vs Social Media Video Editor?

AspectPromotional Video EditorSocial Media Video Editor
CredentialsTypically requires video editing certifications or relevant experienceSimilar credentials, often with additional social media platform knowledge
Work EnvironmentCorporate, advertising agencies, marketing teamsDigital marketing, social media agencies, content creators
Industry UsageUsed across advertising, marketing, and promotional campaignsFocused on social media platforms like Instagram, TikTok, Facebook
Common Search/ComparisonOften compared due to overlapping skills in video editing and marketing

The main difference between a Promotional Video Editor and a Social Media Video Editor lies in their focus and platform specialization. Promotional Video Editors create videos for broader marketing campaigns, often for TV, websites, or large-scale advertising. Social Media Video Editors specialize in short-form content optimized for social platforms, requiring knowledge of platform-specific trends and formats. Both roles require strong editing skills and industry experience, but their target audiences and distribution channels differ.

What are the key skills and qualifications needed to thrive as a promotional video editor?

To thrive as a Promotional Video Editor, you need strong video editing skills, a solid understanding of storytelling, and experience with post-production workflows, typically supported by a background in film, media, or communications. Proficiency with editing software like Adobe Premiere Pro, Final Cut Pro, and After Effects, as well as familiarity with motion graphics and audio editing tools, is essential. Creativity, attention to detail, and the ability to collaborate and communicate effectively with clients or teams are standout soft skills. These abilities are crucial for delivering engaging, high-quality promotional content that meets client objectives and resonates with target audiences.
What job categories do people searching Promotional Video Editor jobs in Baton Rouge, LA look for? The top searched job categories for Promotional Video Editor jobs in Baton Rouge, LA are:
What cities near Baton Rouge, LA are hiring for Promotional Video Editor jobs? Cities near Baton Rouge, LA with the most Promotional Video Editor job openings:
Infographic showing various Promotional Video Editor job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 40% Full Time, 57% Part Time, and 3% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $63,114 per year, or $30.3 per hour.

DIGITAL CONTENT PRODUCER - WAFB

GRAY TELEVISION

Baton Rouge, LA

Full-time

Posted 8 days ago


Gray Television rating

7.1

Company rating: 7.1 out of 10

Based on 68 frontline employees who took The Breakroom Quiz

45th of 76 rated media


Job description

About Gray Media:

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group, with 46 markets, and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies and the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, as well as studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB, located in Baton Rouge, is known for its long history of award-winning news, weather, and sports coverage and its deep commitment to serving South Louisiana.

Job Summary/Description:

WAFB, located in Baton Rouge, is seeking a digital content producer to join our team.

Duties/Responsibilities include (but are not limited to):

- Produce and publish daily digital content for web, app, and social platforms, ensuring accuracy, clarity, and strong storytelling.
- Write, edit, and optimize headlines, SEO metadata, and social copy to maximize reach and engagement.
- Edit video for digital platforms (clips, teases, short-form), adding basic graphics, captions, and branding as needed.
- Work with newsroom leadership, producers, and reporters to plan coverage and execute timely updates on breaking news.
- Maintain high editorial standards (AP style, grammar, verification) and uphold journalistic ethics and station guidelines.
- Manage multiple deadlines simultaneously and communicate clearly with internal teams on priorities and status.

Qualifications/Requirements:

- Bachelor’s degree in Journalism, Communications, Digital Media, or equivalent experience.
- Excellent writing and editing skills; strong command of AP style and headline writing.
- Working knowledge of SEO best practices and social platform publishing workflows.
- Proficiency with common digital tools (CMS, social publishing, basic photo/video editing software).
- Ability to make sound editorial judgments under deadline; strong fact-checking and verification habits.
- Comfortable collaborating across teams and taking direction while also working independently.
- Flexible schedule willingness (nights/weekends/holidays as news demands).

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.


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