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Programmatic Jobs in Utah (NOW HIRING)

Crumbl

Director of Performance Marketing

Provo, UT

Own, scale, and optimize performance campaigns across the entire digital ecosystem, including Paid Social (Meta, TikTok, Snap, Reddit), Paid Search (Google, Bing), Programmatic/DSPs (The Trade Desk ...

Utah State University

Associate Director

Logan, UT · On-site

$53K/yr

Primary duties include overseeing USU Logan Campus programmatic operations, supervising USU Logan Campus Program Coordinators and CCE staff assistant, and guiding USU community engagement initiatives.

Horrocks

Archaeologist

Salt Lake City, UT

Working with federal and state agencies to develop and implement Programmatic Agreements * Regional travel is occasionally required. * Prepare proposals for internal and external clients.

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$104.2K

How much do programmatic jobs pay per year?

As of Jun 20, 2026, the average yearly pay for programmatic in Utah is $62,595.00, according to ZipRecruiter salary data. Most workers in this role earn between $56,900.00 and $62,800.00 per year, depending on experience, location, and employer.

What is a Programmatic job?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the most common challenges faced in a Programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

What is the highest paying advertising job?

In programmatic advertising, senior roles such as Programmatic Director or Programmatic Vice President tend to have the highest salaries, often exceeding six figures annually. These positions require extensive experience, leadership skills, and expertise in ad tech platforms and data analysis.

What does programmatic work mean?

Programmatic work involves managing digital advertising campaigns through automated systems that buy and optimize ad space in real-time using software platforms. It requires skills in data analysis, understanding ad tech tools, and working with algorithms to target audiences efficiently.

What are the key skills and qualifications needed to thrive in the Programmatic position, and why are they important?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What jobs pay $10,000 a month without a degree?

Programmatic advertising roles, such as programmatic media buyers or ad operations specialists, can pay $10,000 or more per month with experience and skills in digital marketing, data analysis, and ad platforms like DSPs. Success in these jobs often depends on expertise, certifications, and the ability to manage large budgets efficiently, rather than formal degrees.

What jobs in the US pay 300,000 a year?

Programmatic roles such as senior programmatic traders, digital media directors, and programmatic advertising managers can reach or exceed a $300,000 annual salary, especially with experience, performance bonuses, and working in large agencies or tech companies. These positions often require strong analytical skills, knowledge of ad platforms, and experience managing large budgets. High-level roles in related fields like data science or executive management may also reach this compensation level.
What are the most commonly searched types of Programmatic jobs in Utah? The most popular types of Programmatic jobs in Utah are:
What are popular job titles related to Programmatic jobs in Utah? For Programmatic jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Programmatic jobs in Utah look for? The top searched job categories for Programmatic jobs in Utah are:
Programmatic jobs near you
Infographic showing various Programmatic job openings in Utah as of June 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 88% Physical, 4% Hybrid, and 8% Remote job distribution, with an average salary of $62,595 per year, or $30.1 per hour.
Director of Performance Marketing

Director of Performance Marketing

Crumbl

Provo, UT

Full-time

Posted 9 days ago

Job description

We are seeking a highly analytical, strategic, and technically fluent Director of Performance Marketing to serve as the director of our customer acquisition engine. In this critical leadership role, you will own the strategy, execution, and scaling of an 8-figure performance marketing budget across both Web and Mobile App environments.

You are a deeply data-driven "quant marketer" who is just as comfortable debating incrementality models and LTV:CAC payback periods as you are navigating the complexities of the modern ad tech stack. You understand exactly how data flows from an ad impression to a backend database, and you know how to leverage that data to drive aggressive, profitable growth. If you are obsessed with unit economics, thrive in privacy-first tracking environments, and have a proven track record of scaling full-funnel digital channels across all platforms, we want you on our team.

Responsibilities
  • Omnichannel Web & App User Acquisition
    • End-to-End Channel Mastery: Own, scale, and optimize performance campaigns across the entire digital ecosystem, including Paid Social (Meta, TikTok, Snap, Reddit), Paid Search (Google, Bing), Programmatic/DSPs (The Trade Desk, DV360, AppLovin), CTV/Video (YouTube, Hulu), Affiliate, and Native networks.
    • Dual-Platform Growth (Web & App): Develop distinct, synergistic acquisition strategies for both Web-based funnels and Mobile Apps. Master app-specific channels like Apple Search Ads (ASA) and Google App Campaigns (UAC), while optimizing web-to-app routing to minimize friction and maximize LTV.
    • Budget & P&L Ownership: Dynamically allocate a massive media budget based on marginal ROI, real-time performance, and shifting market dynamics to hit aggressive CAC, ROAS, and volume targets.
    • High-Velocity Creative Testing: Partner closely with internal Brand and Creative teams to build a rigorous, data-informed creative testing pipeline that combats ad fatigue and tailors assets to specific platform algorithms.
  • Advanced Ad Tech Stack & Infrastructure
    • Ad Tech Architecture: Serve as the strategic business owner for our marketing technology stack. Evaluate, implement, and maintain the platforms that power our growth, ensuring seamless integration between ad networks, our product, and our internal data warehouse.
    • MMP & CDP Ownership: Manage our Mobile Measurement Partners (e.g., AppsFlyer, Adjust, Branch) and Customer Data Platforms (e.g., Segment, mParticle) to ensure pristine event taxonomy, deep-linking functionality, and dynamic audience routing.
  • Data-Driven Measurement & Analytics
    • Incrementality & Advanced Attribution: Move the organization beyond deterministic last-click attribution. Champion and deploy Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), and rigorous incrementality testing (e.g., geo-holdouts, conversion lift studies) to uncover the true causal impact of our media spend.
    • Unit Economics Deep Dive: Work hand-in-hand with Data Science and Finance to refine predictive LTV (pLTV) models, analyze cohort retention curves, and optimize bidding algorithms toward high-value, retained users, not just cheap top-of-funnel clicks.
    • Reporting & BI: Define core KPIs and build granular dashboards (via Tableau, Looker, Amplitude, etc.) to provide transparent, real-time, and actionable insights to the executive leadership team.
  • Leadership & Cross-Functional Collaboration
    • Team Building: Hire, mentor, and lead a high-performing team of channel managers, media buyers, and growth analysts.
    • Cross-Functional Alignment: Act as the strategic bridge between Marketing, Product, Data Engineering, and Lifecycle teams to optimize the full customer journey: from first ad impression to landing page conversion (CRO), App Store Optimization (ASO), onboarding, and long-term retention.
    • Agency & Vendor Management: Oversee external media agencies and ad tech vendor relationships, holding them strictly accountable to performance targets, alphas/betas access, and SLAs.
Qualifications
  • Experience: 8–10+ years of experience in performance marketing, growth, or user acquisition, with at least 3+ years in a senior leadership (Director+) role managing a highly technical team and massive media budgets ($10M+).
  • Web & App UA Mastery: Proven track record of successfully scaling both digital web properties and mobile apps. You deeply understand the fundamental differences in tracking, optimization, and user behavior between the two ecosystems (e.g., Pixels/UTMs vs. SDKs/Postbacks).
  • All-Channel Fluency: Deep, hands-on-keyboard experience that has evolved into strategic mastery across Search, Social, Programmatic, Video, and Affiliate ecosystems. You know the inner workings of the ad algorithms, not just the front-end dashboards.
  • Elite Ad Tech Knowledge: High-level architectural understanding of the modern growth stack. You know exactly how MMPs, CDPs, tag management (GTM), and automated bidding algorithms communicate. You are comfortable discussing API integrations and data schemas with engineering teams.
  • Highly Analytical: Exceptional quantitative skills. You manipulate complex datasets to uncover actionable strategies. Proficiency in data visualization tools (Looker, Tableau) is required; working knowledge of SQL or Python to query your own data is a massive plus.
  • Adaptability & Vision: A proactive problem-solver who stays ahead of industry trends, algorithm updates, and regulatory changes (GDPR, CCPA) in the digital advertising space.

Benefits & Perks

- Medical, dental, and vision benefits
- 15 days PTO/year
- 10 paid holidays
- Paid parental leave
- Personal phone bill reimbursement
- Gym reimbursement
- Corporate DoorDash® DashPass membership
- Regular company and team activities
- 401k with competitive matching contribution plan
- Excellent opportunities for career growth
- Work in a hyper-growth company

Crumbl was founded in 2017 by Jason McGowan & Sawyer Hemsley in Logan, Utah. It is now the fastest-growing cookie company in the nation with over 1000 locations in the USA and Canada. Crumbl is powered by cutting-edge technology, iconic branding, delicious desserts, and passionate people.

Crumbl HQ and franchisees provide employment for over 26,000 people across the United States, and all of our franchises are owned and operated by independent members of the local community.

Crumbl’s 200+ unique cookie flavors rotate weekly and are served in our famous pink box! 

Crumbl is an equal opportunity employer. Crumbl provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, national origin, sexual orientation, gender identity or expression, age, disability, genetic information, marital status or veteran status.

Recruitment Agencies: Crumbl HQ doesn't typically partner with 3rd party recruitment resources. If we require assistance on this search we will contact selected partners directly; we do not accept unsolicited candidate submissions.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.