ZipRecruiter

Log In

1

Programmatic Publisher Jobs in Utah (NOW HIRING)

Egnyte

Sr Business Value Consultant

Draper, UT · Remote

$130K - $150K/yr

... programmatic ways to track progress against their customers' goals * Partner with Customer ... Collaborate to capture, package, and publish customer-validated outcomes, making them available to ...

All JobsProgrammatic Publisher JobsProgrammatic Publisher Jobs in Utah

Programmatic Publisher information

What is the difference between Programmatic Publisher vs Programmatic Trader?

AspectProgrammatic PublisherProgrammatic Trader
CredentialsKnowledge of ad tech, digital media, and basic analyticsAdvanced analytics, trading certifications, and media buying experience
Work EnvironmentMedia companies, publishers, ad tech platformsAd agencies, trading desks, media buying firms
Industry UsageFocuses on managing ad inventory and revenue for publishersFocuses on buying and selling ad inventory programmatically

While both roles operate within the programmatic advertising ecosystem, a Programmatic Publisher primarily manages ad inventory and revenue for publishers, ensuring optimal ad placements. In contrast, a Programmatic Trader actively buys and sells ad space to meet campaign goals. Understanding these differences helps clarify career paths and employer expectations in digital advertising.

What are the key skills and qualifications needed to thrive as a Programmatic Publisher, and why are they important?

To thrive as a Programmatic Publisher, you need strong analytical skills, digital advertising knowledge, and experience with ad operations, often supported by a degree in marketing, business, or a related field. Proficiency with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and analytics tools like Google Ad Manager and DoubleClick is typically required. Outstanding communication, problem-solving abilities, and attention to detail help you optimize revenue and build strong relationships with advertisers. These skills and qualities are crucial for maximizing inventory value, ensuring efficient ad delivery, and maintaining competitive advantage in the digital advertising ecosystem.

What is a Programmatic Publisher?

A Programmatic Publisher is a company or individual who owns digital media properties, such as websites or apps, and sells ad space on those properties through automated, real-time bidding platforms. They use programmatic advertising technology to connect their inventory with advertisers, maximizing revenue by allowing multiple buyers to bid for ad placement. Programmatic publishers rely on tools like ad exchanges, supply-side platforms (SSPs), and demand-side platforms (DSPs) to automate and optimize the sale of their ad inventory. This process increases efficiency, transparency, and targeting capabilities compared to traditional ad sales methods.

How does a Programmatic Publisher typically collaborate with advertisers and ad tech partners to optimize revenue?

A Programmatic Publisher works closely with advertisers, demand-side platforms (DSPs), and ad tech partners to maximize ad revenue and fill rates. This involves managing relationships, troubleshooting delivery issues, and leveraging analytics to adjust floor prices or ad placements for better performance. Publishers often participate in regular meetings with partners to review campaign effectiveness, discuss inventory opportunities, and ensure compliance with brand safety and viewability standards. Collaborating across these teams helps publishers stay agile in a rapidly changing digital advertising landscape and ensures they are positioned to capture the most value from their inventory.
What are popular job titles related to Programmatic Publisher jobs in Utah? For Programmatic Publisher jobs in Utah, the most frequently searched job titles are:
What job categories do people searching Programmatic Publisher jobs in Utah look for? The top searched job categories for Programmatic Publisher jobs in Utah are:
What cities in Utah are hiring for Programmatic Publisher jobs? Cities in Utah with the most Programmatic Publisher job openings:
Programmatic Publisher jobs near you
Infographic showing various Programmatic Publisher job openings in Utah as of July 2026, with employment types broken down into 90% Full Time, 9% Part Time, and 1% Contract. Highlights an 89% Physical, 4% Hybrid, and 7% Remote job distribution.

Digital Marketing Specialist/Account Manager - Hometown Media Services Agency

Deseret News Publishing Company

Salt Lake City, UT • On-site

Full-time

This job post has expired today. Applications are no longer accepted.

Job description

Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Purpose:
The Digital Marketing Specialist/Account Manager will leverage online assets such as search, social media, email, and programmatic display management. This role will implement, track, and optimize the digital marketing efforts used across all lines of business.
You will play a crucial role in supporting our sales reps in delivering top-notch service to our clients. You will be responsible for ensuring a smooth execution of advertising campaigns and maintaining strong relationships with both clients and sales reps. Your attention to detail, ability to manage and complete multiple tasks, and enthusiasm for the advertising industry will make you an invaluable part of the team.
You will work under the direction of Agency Management. Normal working hours are M-F 8:30am - 5pm. Tuesday and Thursday are required in-office hours, the expectation is that you are in the office by 9am and leave at 5:00pm.
You'll be handling day-to-day account management responsibilities on multiple accounts and/or projects, including, but not limited to, the roles and skills found below.
Roles and Responsibilities:
  • Work with a team to create comprehensive strategies to improve rank, conversion, and overall traffic for internal products and eternal clients
  • Work with sales staff and clients to develop appropriate digital advertising and content strategies
  • Create and manage social media campaigns
  • Create and manage Google Ad Words, YouTube and programmatic campaigns
  • Measurement and performance reporting
  • Research and analysis of competitor sites
  • Work with sales staff and Deseret Management Corporation in meeting with clients monthly to discuss strategy and review progress

Competencies:
  • Experience in a variety of strategies including digital, social and traditional marketing campaigns.
  • 4+ years' experience in digital marketing - agency experience preferred.
  • Ability to identify and recommend solutions to technical hurdles
  • Must be able to compare data and analyze tactics to maximize results
  • Experience with direct-to-customer marketing
  • Proficient in website and social media analytical tools
  • Knowledge of A/B testing
  • Must be innovative and creative

At Hometown Media, a Deseret News company, we are passionate about helping our sales reps and clients achieve their marketing and advertising goals. We are a dynamic and innovative full-service advertising agency that specializes in creating impactful campaigns for medium - large size businesses that drive results. Our core values include Think Audience, Build Trust, Be One, Align Daily, Own It, and Go Big. You are expected to integrate these core values into all you do at the agency.

Apply