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Programmatic Jobs in Florida (NOW HIRING)

MyFlorida

HOPE NAVIGATOR ADMINISTRATOR - 60044326

Miami, FL · On-site

$34K - $167K/yr

Develops programmatic operating procedures, disseminates information and provides overall leadership to subordinate staff. Participates in periodic supervisory conferences, staff meetings, workshops ...

New

The University of Miami

Case Worker 2

Miami, FL · On-site

Conduct programmatic educational outreach activities in community settings and facilitate collaborative relationships with community partners. * Complete all required client-related service and ...

MyFlorida

HOPE NAVIGATOR ADMINISTRATOR - 60044326

Miami, FL · On-site

$34K - $167K/yr

Develops programmatic operating procedures, disseminates information and provides overall leadership to subordinate staff. Participates in periodic supervisory conferences, staff meetings, workshops ...

New

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All JobsProgrammatic JobsProgrammatic Jobs in Florida

Programmatic information

See Florida salary details

$26.5K

$51.4K

$85.6K

How much do programmatic jobs pay per year?

As of Sep 6, 2026, the average yearly pay for programmatic in Florida is $51,382.00, according to ZipRecruiter salary data. Most workers in this role earn between $46,700.00 and $51,600.00 per year, depending on experience, location, and employer.

What is a programmatic?

A Programmatic job typically involves managing automated digital advertising campaigns using data, algorithms, and technology to optimize ad placements in real time. Professionals in this field work with demand-side platforms (DSPs), supply-side platforms (SSPs), and other ad tech tools to buy and sell digital ad inventory efficiently. Responsibilities may include campaign strategy, data analysis, audience targeting, and performance optimization. This role requires analytical skills, knowledge of ad technology, and an understanding of digital marketing.

What are the key skills and qualifications needed to thrive in a programmatic role?

To thrive as a Programmatic professional, you need a deep understanding of digital advertising, data analysis, and campaign optimization, typically supported by experience with programmatic ad buying platforms. Familiarity with tools like Google DV360, The Trade Desk, and certifications in platforms such as Google Ads or IAB Digital Media Buying are highly valued. Strong analytical thinking, problem-solving abilities, and effective communication help you manage campaigns and collaborate with cross-functional teams. These competencies are crucial for maximizing campaign performance, efficiently reaching target audiences, and driving measurable results for clients or brands.

What are the most common challenges faced in a programmatic role?

Professionals in programmatic roles often face the challenge of staying ahead of rapidly evolving digital advertising technologies and industry best practices. Managing large amounts of data to optimize campaigns, dealing with issues like ad fraud or viewability, and balancing client expectations with campaign realities are frequent aspects of the job. Additionally, programmatic specialists must coordinate closely with creative, analytics, and sales teams to ensure campaign success. Developing the ability to quickly learn new tools and adjust strategies is essential for ongoing success in this dynamic field.

Is programmatic a good career?

Programmatic advertising involves managing automated digital ad campaigns using platforms and data analysis, making it a growing field with demand for skills in data, analytics, and digital marketing. It offers opportunities in media agencies, tech companies, and marketing departments, often requiring familiarity with tools like DSPs and ad servers. The career can be stable and lucrative for those with technical skills and industry knowledge.

What is programmatic work?

Programmatic work involves managing digital advertising campaigns through automated platforms that buy and optimize ad placements in real-time. It requires skills in data analysis, understanding ad tech tools, and working with demand-side platforms (DSPs) to target audiences efficiently.

What are the most commonly searched types of Programmatic jobs in Florida?

The most popular types of Programmatic jobs in Florida are:

What are popular job titles related to Programmatic jobs in Florida?

For Programmatic jobs in Florida, the most frequently searched job titles are:

What job categories do people searching Programmatic jobs in Florida look for?

The top searched job categories for Programmatic jobs in Florida are:

What cities in Florida are hiring for Programmatic jobs?

Cities in Florida with the most Programmatic job openings:

Programmatic jobs near you
Infographic showing various Programmatic job openings in Florida as of August 2026, with employment types broken down into 100% Full Time. Highlights an 84% In-person, 6% Hybrid, and 10% Remote job distribution, with an average salary of $51,382 per year, or $24.7 per hour.

Associate Digital Media Director

The Zimmerman Agency, Inc.

Tallahassee, FL • On-site

$90 - $150/hr

Other

Posted 5 days ago

Job description

Description: We’re seeking an experienced Associate Digital Media Director to develop and execute strategic digital media initiatives across our client portfolios. You’ll drive multi-channel campaign strategy, analyze performance data to optimize results, and manage key vendor relationships. Success requires hands‑on expertise across SEM, social, display, programmatic, video, and retail media channels.

Key Responsibilities Performance Analytics & Data-Driven Strategy
  • Analyze campaign performance data to identify optimization opportunities and troubleshoot issues across all channels
  • Evaluate campaign performance against KPIs using Google Analytics, Google DCM, Prisma, and platform-native dashboards
  • Build custom reporting solutions and automated dashboards to track and measure campaign results
  • Conduct A/B testing and multivariate testing to improve campaign performance
  • Develop attribution models to understand customer journey and optimize budget allocation
  • Synthesize complex data into actionable insights and strategic recommendations
  • Present performance findings and insights to senior leadership and clients
  • Own development of comprehensive, innovative multi-channel media plans for assigned client accounts
  • Build deep expertise across all digital channels: SEM, social, display, programmatic, video, and retail media
  • Design and execute integrated SEM strategies including paid search optimization and keyword management
  • Develop and optimize retail media strategies (Amazon, Walmart, Target, etc.) to drive sales and market share
  • Produce performance-driven strategies focused on positive ROAS, lead generation, and subscription optimization
  • Lead monthly/quarterly business reviews and annual multi-channel budget planning
Campaign Execution & Tactical Activation
  • Oversee multi-channel campaign implementation, monitoring, and optimization
  • Coordinate with creative, copywriting, and analytics teams for on-brand, on-message delivery
  • Monitor performance and adjust tactics in real-time to optimize results
  • Own complex deliverables and ensure alignment with strategic objectives
  • Evaluate vendor capabilities, pricing, and performance to support client needs
  • Conduct vendor selection processes and establish ongoing relationships
  • Monitor vendor performance against SLAs and contractual obligations
  • Negotiate favorable terms and pricing agreements to optimize client ROI
  • Maintain vendor performance scorecards and lead problem resolution
Strategic Client Partnership
  • Serve as main strategic partner to guide and develop current and future media planning
  • Develop deep understanding of client business and identify growth opportunities
  • Demonstrate thought leadership by identifying industry changes, emerging technologies, and competitive advantages
  • Provide proactive recommendations with supporting data and competitive analysis
  • Collaborate across teams to deliver integrated solutions and drive strategy execution
  • Work with creative and development teams to produce digital assets aligned with strategic recommendations
  • Contribute to new business pitches and proposal development
Required Qualifications
  • 7+ years managing paid media across digital channels (SEM, social, display, programmatic, video)
  • 3+ years managing SEM campaigns with demonstrated expertise in paid search strategy and optimization
  • 2+ years with retail media platforms (Amazon Advertising, Walmart Marketplace, Target Roundel, or similar)
  • Demonstrated expertise in analytics and data interpretation with strong ability to extract insights from complex data
  • Advanced proficiency with Google Analytics, Google DCM, Prisma, and reporting tools
  • Experience with vendor and supplier evaluation, selection, and management
  • Proven ability to develop innovative multi-channel media strategies for complex clients
  • Strong understanding of performance media principles (ROAS, lead generation, subscription programs)
  • Strong project management skills with ability to prioritize multiple tasks and meet deadlines
  • Analytically minded with excellent problem-solving and troubleshooting skills
  • Strong written and verbal communication skills
  • Bachelor’s degree in Marketing, Communications, Advertising, Business, or related field
  • Proficiency with Microsoft Office Suite and Google Workspace
Preferred Qualifications
  • Hands‑on experience with Demand‑Side Platforms (DSPs) for programmatic campaign management
  • Advanced experience with Google DCM for campaign management and trafficking
  • Advanced experience with Prisma for buy management (order, traffic, reconciliation)
  • Advanced experience with marketing analytics platforms (Tableau, Looker, Data Studio)
  • Experience building custom dashboards and automated reporting solutions
  • Advanced knowledge of attribution modeling and customer journey analysis
  • Experience with SEM management platforms (Google Ads Editor, Marin, Kenshoo)
  • Advanced expertise in e‑commerce marketing and retail media analytics
  • Experience with A/B testing and experimental design
  • Certifications in Google Analytics, Google Ads, or data analytics
  • Portfolio demonstrating successful SEM and retail media campaigns with measurable ROI
  • Experience presenting data‑driven insights to C‑level stakeholders
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