The Associate Director is expected to bring deep fluency across programmatic video and CTV ... Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360 ...
The Associate Director is expected to bring deep fluency across programmatic video and CTV ... Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360 ...
Sr. Digital Media Buyer
Dallas, TX · On-site
Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP ... Basis DSP, DV360, Trade Desk) * Be an excellent communicator with top-tier presentation skills
Quick apply
Sr. Digital Media Buyer
Dallas, TX · On-site
Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP ... Basis DSP, DV360, Trade Desk) * Be an excellent communicator with top-tier presentation skills
The Associate Director is expected to bring deep fluency across programmatic video and CTV ... Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360 ...
The Associate Director is expected to bring deep fluency across programmatic video and CTV ... Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360 ...
Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP ... Basis DSP, DV360, Trade Desk) * Proficient knowledge of Google Tag Manager for media conversion ...
Quick apply
Build digital marketing campaigns in Meta Ads, Google Ads, Connected TV and programmatic DSP ... Basis DSP, DV360, Trade Desk) * Proficient knowledge of Google Tag Manager for media conversion ...
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... Perform design trade studies, risk assessments, and failure mode analyses to mitigate technical ...
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... Perform design trade studies, risk assessments, and failure mode analyses to mitigate technical ...
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... Perform design trade studies, risk assessments, and failure mode analyses to mitigate technical ...
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... Perform design trade studies, risk assessments, and failure mode analyses to mitigate technical ...
Sales Planner
Dallas, TX · On-site +1
... out programmatic advertising campaign proposals and ultimately help to drive revenue. The role ... Internal Collaboration & Communication Partner with Sales, Trading, Account Management, Product ...
Sales Planner
Dallas, TX · On-site +1
... out programmatic advertising campaign proposals and ultimately help to drive revenue. The role ... Internal Collaboration & Communication Partner with Sales, Trading, Account Management, Product ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate -
Dallas, TX · On-site
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate -
Dallas, TX · On-site
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
Estimator
Houston, TX · On-site
Ensure solicitation is sent to all trades in a timely manner. 9. Analyze addenda, supplemental ... Review conceptual and programmatic design documents to determine both the nature and scope of the ...
Quick apply
Estimator
Houston, TX · On-site
Ensure solicitation is sent to all trades in a timely manner. 9. Analyze addenda, supplemental ... Review conceptual and programmatic design documents to determine both the nature and scope of the ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate...
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate...
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate...
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
Asset & Wealth Management, Alternative Capital Markets, Wealth Management Professional, Associate...
A WMP will provide support to sales across all aspects of the trade execution life cycle, including ... programmatic platform access, an in-house liquidity platform for clients (qualified matching ...
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
Quick apply
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
... Programmatic (display, native, etc.), and have a working knowledge of the overall marketing ... Tableau, DV360, Trade Desk, AdWords, and Facebook experience preferred. * You have had roles where ...
... trade-offs and drive product strategy. Required Qualifications * 13+ years of software engineering ... Hands-on programmatic experience integrating LLM APIs (OpenAI, Claude, AWS Bedrock) using Python ...
Quick apply
... trade-offs and drive product strategy. Required Qualifications * 13+ years of software engineering ... Hands-on programmatic experience integrating LLM APIs (OpenAI, Claude, AWS Bedrock) using Python ...
... trade-offs and drive product strategy. Required Qualifications * 13+ years of software engineering ... Hands-on programmatic experience integrating LLM APIs (OpenAI, Claude, AWS Bedrock) using Python ...
... trade-offs and drive product strategy. Required Qualifications * 13+ years of software engineering ... Hands-on programmatic experience integrating LLM APIs (OpenAI, Claude, AWS Bedrock) using Python ...
Digital Solutions Manager
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access ...
Digital Solutions Manager
Dallas, TX · On-site
... digital programmatic advertising platform, and an in-house demand and data management platform ... Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access ...
Key Account Manager
Dallas, TX · Remote
Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access ... with programmatic, SEM, social, or multi-channel campaigns. * Strong attention to detail; able to ...
Key Account Manager
Dallas, TX · Remote
Our in-house, DSP-agnostic trade desk integrates with more than 10 leading DSPs, giving us access ... with programmatic, SEM, social, or multi-channel campaigns. * Strong attention to detail; able to ...
... programmatic, affiliate). * Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV)
... programmatic, affiliate). * Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV)
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... trade studies, risk assessments, and failure mode analyses to mitigate technical risk. • Mentor ...
Individual will be expected to oversee propulsion programmatic and technical planning/execution ... trade studies, risk assessments, and failure mode analyses to mitigate technical risk. • Mentor ...
Programmatic Trader information
See Texas salary details
$51.4K is the 25th percentile. Wages below this are outliers.
$36.8K - $56.3K
33% of jobs
The median wage is $71.1K / yr.
$56.3K - $75.8K
22% of jobs
$93.4K is the 75th percentile. Wages above this are outliers.
$75.8K - $95.2K
22% of jobs
$95.2K - $114.7K
15% of jobs
$114.7K - $134.2K
2% of jobs
$134.2K - $153.7K
0% of jobs
$153.7K - $173.2K
2% of jobs
$173.2K - $192.6K
3% of jobs
$192.6K - $212.1K
0% of jobs
$212.1K - $231.6K
0% of jobs
$231.6K - $251.1K
1% of jobs
$36.8K
$90.2K
$251.1K
How much do programmatic trader jobs pay per year?
What are some common challenges faced by Programmatic Traders in optimizing campaigns, and how can they be addressed?
What are the key skills and qualifications needed to thrive as a Programmatic Trader, and why are they important?
What Does a Programmatic Trader Do?
As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.
What is the difference between Programmatic Trader vs Digital Media Buyer?
| Aspect | Programmatic Trader | Digital Media Buyer |
|---|---|---|
| Credentials | Relevant marketing, advertising, or data analysis experience; certifications like IAB or Google Ads | Similar credentials; often holds certifications in digital advertising platforms |
| Work Environment | Data-driven, real-time bidding platforms, programmatic ad exchanges | Ad campaign planning, negotiations, direct media placements |
| Industry Usage | Primarily in digital advertising agencies, media firms, and tech companies | Used across advertising agencies, brands, and media outlets |
Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.
What are programmatic traders?

Full-time
Medical, Dental, Vision, Retirement, PTO
Re-posted 12 days ago
Job description
The Associate Media Director (AMD) is a senior client-facing leader responsible for shaping and implementing data-driven, omnichannel programmatic strategies, with a strong emphasis on Connected TV (CTV), Video, Display, and Mobile. This role manages planning and activation for complex and high-investment campaigns, translating platform capabilities, data, and performance into clear, actionable client narratives.
Serving as the primary digital advisor to clients, the Associate Director leads strategic discussions, delivers polished client presentations and guides stakeholders through evolving digital solutions, from advanced audience strategies and inventory selections to optimization, measurement and learning agendas. The Associate Director is expected to bring deep fluency across programmatic video and CTV ecosystems, show confidence in client conversations, and proactively find opportunities to elevate performance, scale innovation, and drive business outcomes.
ResponsibilitiesStrategic Planning & Client Leadership
- Lead the development of integrated media strategies across digital, video, audio, OOH, and emerging channels, aligned to client business goals.
- Partner with agency media teams to respond to RFPs, develop strategies that align with the client's needs inclusive of audience-first programmatic strategies, and position emerging solutions in a consultative manner.
- Serve as a primary day-to-day client contact, confidently leading status calls, planning discussions, POVs, and presentations.
- Own the development of strategic proposals, test-and-learn roadmaps, and performance narratives aligned to client goals.
Digital & Performance Media Ownership
- Own digital channel strategy and activation, from proposal to optimization and post buy analysis.
- Partners with channel specialists and investment leads to:
- Set campaign goals, KPIs, and success metrics.
- Ensure proper setup, trafficking, pacing, and optimization.
- Evaluate performance and translate results into clear, actionable insights.
- Oversee sponsorships, tests, and innovation initiatives, ensuring learning agendas and outcomes are documented and socialized.
Investment, Workflow & Execution Oversight
- Manage flowcharts, GLPs, ATBs, and investment authorizations, ensuring accuracy, compliance, and adherence to approved strategy.
- Ensure media is activated according to plan, budgets are pacing appropriately, and billing aligns with authorized investments.
- Function as a key connector between Planning and Investment, resolving issues quickly and maintaining operational momentum.
- Oversee timelines, deliverables, and workflow adherence across all media initiatives.
Cross Team Leadership & Collaboration
- Coordinate seamlessly with Investment Directors, Negotiators, Specialists, Analytics, and external agency partners.
- Provide clear directions to Supervisors, Senior Associates, and Associates, ensuring tasks are delegated effectively and priorities are clear.
- Support Directors with deck development, client materials, POVs, and executive-ready narratives.
- Champion procedures, process improvements, and documentation to drive efficiency and scalability.
Performance, Reporting & Insights
- Lead campaign readouts, performance reviews, and post-campaign analyses across planning and digital channels.
- Ensure reporting connects data to decisions, clearly communicate findings, optimizations, and next steps.
- Leverage competitive analysis, audience insights, and marketplace intelligence to inform recommendations.
Talent Development & Leadership
- Lead, mentor and develop junior team members, supporting skill development in strategy, digital fluency, and client communication.
- Champion a collaborative, curious and high-performing team environment.
- Contribute to performance calibration, staffing discussions, and succession planning as needed.
- 6-7+ years of media planning and/or digital activation experience (agency experience strongly preferred).
- Demonstrated skill in digital performance platforms, specifically The Trade Desk, Google DV360, YouTube via DV360, Amazon DSP, and Walmart DSP.
- Demonstrated skill in digital ad serving and tracking platforms and verification and brand safety tools specifically Google Campaign Manager 360 and Extreme Reach, IAS and DoubleVerify.
- Deep understanding of cross-platform digital measurement with Nielsen, Kantar and other measurement services.
- Experience with Prisma, Media Ocean, Guidelines for Planning.
- Ability to use project management tools like Smartsheets.
- Strong understanding of media economics, investment workflows, and client financial stewardship.
- Ability to confidently speak with clients about digital strategy, platforms, targeting, optimizations and measurement.
- Highly organized, meticulous, and comfortable leading in a fast-paced, matrixed environment.
Our Publicis Groupe motto "Viva La Difference" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $97,375.00 - USD $155,961.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/18/2026.Employment Type: FULL_TIME