1

Programmatic Trader Jobs in Dallas, TX (NOW HIRING)

Media Director, Programmatic

Dallas, TX · On-site

$121.32 - $166/hr

Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms

We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments ...

... and/or programmatic media buying, preferably in an agency setting. * Hands-on experience in platforms such as Prisma, The Trade Desk, Quantcast, Basis, Cadent, or other DSPs. * Proficient in ...

next page

Showing results 1-20

Programmatic Trader information

See Dallas, TX salary details

$39.1K

$95.7K

$266.6K

How much do programmatic trader jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic trader in Dallas, TX is $95,732.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,900.00 and $104,400.00 per year, depending on experience, location, and employer.

What is a programmatic trader?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.

What does a programmatic trader do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What are the key skills and qualifications needed to thrive as a programmatic trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What are some common challenges faced by programmatic traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

What are the most commonly searched types of Programmatic Trader jobs in Dallas, TX?

The most popular types of Programmatic Trader jobs in Dallas, TX are:

What are popular job titles related to Programmatic Trader jobs in Dallas, TX?

For Programmatic Trader jobs in Dallas, TX, the most frequently searched job titles are:

What job categories do people searching Programmatic Trader jobs in Dallas, TX look for?

The top searched job categories for Programmatic Trader jobs in Dallas, TX are:

Infographic showing various Programmatic Trader job openings in Dallas, TX as of August 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 86% Physical, 5% Hybrid, and 9% Remote job distribution, with an average salary of $95,732 per year, or $46 per hour.

Director, Programmatic Display & Video

Groundworks, LLC

Irving, TX • On-site

$155 - $195/hr

Other

Posted 13 days ago


Groundworks rating

6.3

Company rating: 6.3 out of 10

Based on 34 frontline employees who took The Breakroom Quiz

72nd of 80 rated construction


Job description

## Director, Programmatic Display & VideoApplylocations: Irving, TXtime type: Full timeposted on: Posted Todayjob requisition id: JR111864**Ready to build your future?** We're Groundworks, North America's leading foundation repair and water management specialist. We're more than a company - we're a team driven by purpose. As a **Top Workplace,** we're looking for top talent to fuel our **mission: to protect, repair, and improve our customers’ greatest asset – their home.****But what makes us a great place to work?** Here, you'll find real career growth, comprehensive and affordable benefits, a culture that values hard work and innovation, and **company ownership equity.** Whether you’re starting your career or looking for your next big move, we offer hands-on training, advancement opportunities, and the chance to make a real impact every day.Join us and lay the foundation for your success. **Apply today!****Job Purpose**The Director, Programmatic Display & Video is responsible for building Groundworks’ in-house programmatic function from the ground up. This role owns the full lifecycle of bringing programmatic in-house, evaluating and selecting DSP partners, establishing data and measurement infrastructure, building out audience and targeting strategy, and scaling investment as performance is proven.The ideal candidate has done this before: built or significantly scaled a programmatic function in-house, and wants to do it again without an agency layer in between them and the platforms. This role will lead a team over time, but leads by staying in the work.**Duties and Responsibilities*** Lead and own the build out of programmatic media in-house, including DSP selection (e.g., The Trade Desk, DV360), seat setup, and onboarding of data and measurement integrations* Personally build and launch campaigns directly within the DSP(s) — line items, creative setup, inventory/deal selection, and audience targeting — rather than directing an agency to do so* Set programmatic strategy across display, video and native, and then execute against that strategy hands-on, day to day* Own budget pacing and bid management directly within platforms, adjusting in real time based on performance rather than on a periodic review cycle* Build and refine audience strategy using first-party data, contextual targeting, and third-party/curated segments as privacy and platform capabilities allow* Establish measurement and attribution for programmatic — partnering with analytics* Build a testing roadmap for creative, audience, and channel/inventory mix, and personally execute and read out those tests* Take extreme ownership of performance — proactively identifying underperformance and making the platform-level changes needed rather than waiting for direction* Partner with creative teams to ensure display and video assets are built and sized correctly for programmatic delivery* Build the operational foundation (naming conventions, tagging, reporting structure, documentation) needed to scale programmatic responsibly as investment grows* Hire, onboard, and eventually lead a small team of programmatic buyers as the function scales — while remaining hands-on in the platforms alongside them* Represent programmatic performance, strategy, and roadmap in regular reporting to Performance Marketing leadership and cross-functional leadership* Stay ahead of programmatic industry shifts and proactively bring relevant opportunities to the team* It is an essential function of this job that the employee regularly and reliably reports to work on time each working day.* Perform other duties as necessary or assigned.**Qualifications*** 7+ years of hands-on programmatic media buying experience, including direct, in-platform DSP experience* Proven experience building or substantially scaling an in-house programmatic function, including DSP selection and onboarding* Deep, current expertise in at least one major DSP (The Trade Desk, DV360, or similar); multi-platform experience strongly preferred* Strong understanding of display, video, and native including deal types (PMP, programmatic guaranteed, open exchange)* Experience with audience strategy, including first-party data activation and privacy-conscious targeting approaches* Strong analytical skills; comfortable working directly with performance and attribution data (Excel required, SQL a plus)* Experience partnering with analytics teams on incrementality or lift measurement* Strong communication skills: able to translate platform-level performance into a clear business narrative for senior leadership**Working Conditions*** This role is onsite in our corporate office in Irving, TX.* The salary range for this role is $155,000-$195,000. Salary is based on experience.* Regular use of computers, telephones, and standard office equipment.* Fast-paced work environment requiring frequent interaction with customers, internal departments, and field personnel.* May require flexibility in work hours to support multiple North American time zones.* Frequent interruptions and changing priorities requiring adaptability and effective time management.* High volume of communication through phone, email, messaging platforms, and scheduling systems.* May require occasional work outside standard business hours to support field operations and customer needs. **What We Provide*** Competitive Pay* Employee Company Ownership Opportunities* Industry Leading Training Programs* Leadership Development and Career Growth Tracks* Comprehensive and Affordable Benefits Package* Top Workplace with Award Winning Culture #J-18808-Ljbffr

What Groundworks employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom