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Programmatic Trader Jobs in Dallas, TX (NOW HIRING)

We're experts in data science, analytics and programmatic trading, and we're always ready to react and solve challenges quickly, to make sure our clients are always spending their media investments ...

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Programmatic Trader information

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$36K

$88.1K

$245.4K

How much do programmatic trader jobs pay per year?

As of Aug 2, 2026, the average yearly pay for programmatic trader in Dallas, TX is $88,109.00, according to ZipRecruiter salary data. Most workers in this role earn between $51,400.00 and $96,100.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Programmatic Traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What are the key skills and qualifications needed to thrive as a Programmatic Trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What Does a Programmatic Trader Do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

What are programmatic traders?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.
What are the most commonly searched types of Programmatic Trader jobs in Dallas, TX? The most popular types of Programmatic Trader jobs in Dallas, TX are:
What are popular job titles related to Programmatic Trader jobs in Dallas, TX? For Programmatic Trader jobs in Dallas, TX, the most frequently searched job titles are:
What job categories do people searching Programmatic Trader jobs in Dallas, TX look for? The top searched job categories for Programmatic Trader jobs in Dallas, TX are:
Infographic showing various Programmatic Trader job openings in Dallas, TX as of July 2026, with employment types broken down into 90% Full Time, 8% Part Time, and 2% Contract. Highlights an 90% Physical, 4% Hybrid, and 6% Remote job distribution, with an average salary of $88,109 per year, or $42.4 per hour.

Media Director, Programmatic

Starcom Mediavest Group Germany Gmbh

Dallas, TX โ€ข Hybrid

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 18 days ago


Job description

Company Description

Hi there-at Razorfish, we're leaders in what's next. Since the dawn of the internet, we've helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024-2026) by Campaign US, our work reflects a proven ability not just to anticipate what's coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn't be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you're motivated to work alongside top performers, push the boundaries of what's possible, and help define where technology, business, and marketing are headed next-this is the place to do it.

Join us at razorfish.com.

Responsibilities
  • Lead programmatic strategy across a portfolio of client accounts, translating business objectives into sophisticated biddable media approaches, investment frameworks, and measurement plans
  • Oversee the planning, execution, management, and optimization of complex online biddable media campaigns and programs, including auction/exchange-based performance media, audience-based buying, remarketing, and emerging programmatic opportunities
  • Guide teams through campaign readiness, including creative asset delivery, insertion orders, campaign artifacts, partner requirements, and all relevant launch documentation
  • Serve as a senior programmatic lead for clients, communicating strategy, performance drivers, innovation opportunities, upcoming activations, and new or never-been-done-before tactics with clarity and confidence
  • Deliver executive-level insights and strategic recommendations to clients, connecting performance trends, optimizations, audience learnings, and marketplace shifts to measurable business outcomes
  • Direct, mentor, and develop Programmatic Supervisors, Managers, Analysts, and Sr. Analysts, ensuring teams are set up to deliver strong campaign performance and continued professional growth
  • Build strong cross-functional partnerships with strategy, planning, analytics, creative, account, investment, and technology teams to drive integrated programmatic solutions
  • Evaluate and shape direct programmatic partnerships, private marketplace opportunities, preferred deals, and DSP-led buying strategies to advance client goals and agency best practices
Qualifications
  • The ideal candidate will bring deep programmatic media expertise, strong strategic judgment, executive-level communication skills, and a proven ability to lead teams, client relationships, and complex campaign portfolios
  • 10+ years of experience in programmatic media, including hands-on and leadership experience across Display, Video, Mobile, CTV/OTT, audio, and/or emerging biddable channels
  • Extensive experience with leading DSPs and programmatic technologies, including DV360, The Trade Desk, Yahoo DSP, Amazon DSP, and related measurement, verification, and audience platforms
  • Demonstrated experience developing and managing direct programmatic partnerships, including private marketplaces, preferred deals, direct publisher relationships, and strategic supply/path optimization opportunities
  • Strong analytical, organizational, financial, and communication skills, with a demonstrated ability to translate data into strategic recommendations for senior clients and internal leadership
  • Significant client-facing experience with the ability to identify risks, manage escalations, influence stakeholders, and guide teams through complex business and campaign challenges
  • Ability to bring forward innovative, first-to-market, and never-been-done-before tactical recommendations that align with client goals and marketplace trends
  • Experience leading, coaching, and developing multi-level programmatic teams, with a focus on quality delivery, operational excellence, career growth, and inclusive team culture
  • Proficiency in Microsoft Office Suite, with advanced Excel skills and the ability to work with reporting, forecasting, and performance analysis tools
Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources.ย Our best-in-class wellness and benefits offerings include:

Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

ย Compensation Range: USD $121,315.00 - USD $166,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/1/2026.Employment Type: FULL_TIME