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Programmatic Manager Jobs in Columbia, SC (NOW HIRING)

SCRA

Program Manager, SC EPSCoR

Columbia, SC · On-site

Responsibilities include coordinating administrative and programmatic activities for the NSF EPSCoR E-CORE RII award: South Carolina Collaborative Academic Pathways in STEM (SC-CAPS) award, including:

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Programmatic Manager information

See Columbia, SC salary details

$26.8K

$96.7K

$109.2K

How much do programmatic manager jobs pay per year?

As of Aug 21, 2026, the average yearly pay for programmatic manager in Columbia, SC is $96,746.00, according to ZipRecruiter salary data. Most workers in this role earn between $105,500.00 and $107,800.00 per year, depending on experience, location, and employer.

What is a programmatic manager?

A Programmatic Manager is a digital marketing professional responsible for overseeing and optimizing automated ad buying and placement processes using programmatic technology platforms. They work with data, demand-side platforms (DSPs), and ad exchanges to target specific audiences and achieve campaign goals efficiently. Their role includes managing budgets, analyzing performance metrics, and ensuring ads are delivered to the right users at the right time. Programmatic Managers collaborate closely with clients, creative teams, and data analysts to maximize ROI and drive successful digital advertising campaigns.

What are the key skills and qualifications needed to thrive as a programmatic manager?

To thrive as a Programmatic Manager, you need a strong grasp of digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs), ad servers, analytics tools like Google Analytics, and relevant certifications such as IAB Digital Media Buying & Planning are typically required. Analytical thinking, attention to detail, and strong communication skills help you optimize campaigns and collaborate with cross-functional teams. These skills are vital for maximizing ROI, ensuring effective campaign delivery, and staying ahead in the fast-evolving digital advertising landscape.

How does a programmatic manager typically collaborate with creative and analytics teams?

A Programmatic Manager works closely with creative teams to ensure that ad formats and messaging align with campaign strategies and platform requirements. They also partner with analytics teams to monitor campaign performance, interpret data, and optimize targeting and bidding strategies in real time. Effective communication and cross-functional collaboration are key, as programmatic managers act as a bridge between technical execution and strategic campaign goals, ensuring all stakeholders are aligned for maximum impact.

What are the most commonly searched types of Programmatic jobs in Columbia, SC?

The most popular types of Programmatic jobs in Columbia, SC are:

What are popular job titles related to Programmatic Manager jobs in Columbia, SC?

For Programmatic Manager jobs in Columbia, SC, the most frequently searched job titles are:

What job categories do people searching Programmatic Manager jobs in Columbia, SC look for?

The top searched job categories for Programmatic Manager jobs in Columbia, SC are:

What cities near Columbia, SC are hiring for Programmatic Manager jobs?

Cities near Columbia, SC with the most Programmatic Manager job openings:

Programmatic Manager jobs near you

Digital Media Sales Executive, Programmatic & Broadcast Media

Executive Alliance

Columbia, SC • On-site

$71K - $86K/yr

Full-time

Posted 27 days ago

Job description

Executive Alliance is pleased to represent our client who are a leading and rapidly growing Top 10 US media organization specializing in digital, programmatic and broadcast media advertising solutions across a complete suite of products including website design, SEO/SEM, social media content and ads, programmatic ads including OTT/CTV.

They are seeking a Digital Media Sales Executive to advance their solutions to clients in the greater Columbia, South Carolina area.


Executive Alliance is pleased to represent our client who are a leading and rapidly growing Top 10 US media organization specializing in digital, programmatic and broadcast media advertising solutions across a complete suite of products including website design, SEO/SEM, social media content and ads, programmatic ads including OTT/CTV.

They are seeking a Digital Media Sales Executive to advance their solutions to clients in the greater Columbia, South Carolina area.

NOTE: This is a 5X onsite role reporting into their Columbia, SC HQ with expectations for the sales executive to be in the field calling on clients driving business development and taking part in collaborative events, launches and activations. This is not a remote role.

Overview:

The ideal Digital Media Sales Executive is not only a high-performing "closer" but also an aspiring leader. This role is specifically designed for professionals with 3 to 5 years of digital sales experience who want to leverage their expertise to grow into a management position. You will drive revenue while actively assisting and mentoring others on the team, preparing you for the next step in your career as a Digital Sales Manager.

Key Responsibilities

Revenue Generation: Identify, prospect, and secure new digital business opportunities to meet and exceed monthly and annual revenue goals.

Consultative Sales: Conduct high-impact meetings both in person and via video calls to understand client needs and present customized, data-driven marketing solutions.

Leadership Pipeline: Assist other team members with digital sales strategies, audits, and proposal creation, acting as a collaborative strategic partner and resource.

Omnichannel Expertise: Expertly present and sell our full suite of digital products, including SEO/SEM, programmatic ads, social media, and web design.

Strategy & Analysis: Collaborate with the Digital Services and Account Management teams to ensure campaign performance meets client KPIs and identify upsell opportunities.

Continuous Learning: Maintain deep knowledge of industry trends and generative engine optimization to remain a trusted advisor to clients and peers.


Requirements

Experience: 3 - 5 years of proven digital marketing sales experience.

Track Record: A demonstrated history of delivering strong, consistent sales growth and consistently exceeding revenue targets.

Skill Set: Strong proficiency in prospecting, negotiating, and closing complex digital deals.

Communication: Exceptional oral and written communication skills with the ability to present confidently in various settings.

Leadership Potential: A proactive mindset and a desire to coach and support others in a fast-paced, high-growth environment.

Technical Aptitude: Familiarity with Google Business Suite, CRM systems, and proposal platforms.

Mobility: A valid state-issued driver’s license and a working vehicle for in-person market visits.