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Programmatic Digital Jobs in Columbia, SC (NOW HIRING)

AMAROK

Salesforce Developer/Administrator

Columbia, SC · Remote

... programmatic workflows on Sales Cloud. The ideal candidate brings deep expertise in high-growth ... Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make ...

AMAROK

Salesforce Developer/Administrator

Columbia, SC · On-site

... programmatic workflows on Sales Cloud. The ideal candidate brings deep expertise in high-growth ... Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make ...

AECOM

AutoCAD Specialist - Civil Design

Columbia, SC · Hybrid

... scientists, digital innovators, program and construction managers and other professionals ... in a Programmatic approach. We will give you the flexibility you need to do your best work with ...

AECOM

AutoCAD Specialist - Civil Design

Columbia, SC · On-site

... scientists, digital innovators, program and construction managers and other professionals ... in a Programmatic approach. We will give you the flexibility you need to do your best work with ...

All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Columbia, SC

Programmatic Digital information

See Columbia, SC salary details

$30.5K

$70.9K

$120.3K

How much do programmatic digital jobs pay per year?

As of Jul 26, 2026, the average yearly pay for programmatic digital in Columbia, SC is $70,901.00, according to ZipRecruiter salary data. Most workers in this role earn between $42,100.00 and $120,300.00 per year, depending on experience, location, and employer.

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What job categories do people searching Programmatic Digital jobs in Columbia, SC look for? The top searched job categories for Programmatic Digital jobs in Columbia, SC are:
What cities near Columbia, SC are hiring for Programmatic Digital jobs? Cities near Columbia, SC with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Digital Media Sales Executive, Programmatic & Broadcast Media

Digital Media Sales Executive, Programmatic & Broadcast Media

Executive Alliance

Columbia, SC

$71K - $86K/yr

Full-time

Posted 2 days ago

Job description

Executive Alliance is pleased to represent our client who are a leading and rapidly growing Top 10 US media organization specializing in digital, programmatic and broadcast media advertising solutions across a complete suite of products including website design, SEO/SEM, social media content and ads, programmatic ads including OTT/CTV.

They are seeking a Digital Media Sales Executive to advance their solutions to clients in the greater Columbia, South Carolina area.


Executive Alliance is pleased to represent our client who are a leading and rapidly growing Top 10 US media organization specializing in digital, programmatic and broadcast media advertising solutions across a complete suite of products including website design, SEO/SEM, social media content and ads, programmatic ads including OTT/CTV.

They are seeking a Digital Media Sales Executive to advance their solutions to clients in the greater Columbia, South Carolina area.

NOTE: This is a 5X onsite role reporting into their Columbia, SC HQ with expectations for the sales executive to be in the field calling on clients driving business development and taking part in collaborative events, launches and activations. This is not a remote role.

Overview:

The ideal Digital Media Sales Executive is not only a high-performing "closer" but also an aspiring leader. This role is specifically designed for professionals with 3 to 5 years of digital sales experience who want to leverage their expertise to grow into a management position. You will drive revenue while actively assisting and mentoring others on the team, preparing you for the next step in your career as a Digital Sales Manager.

Key Responsibilities

Revenue Generation: Identify, prospect, and secure new digital business opportunities to meet and exceed monthly and annual revenue goals.

Consultative Sales: Conduct high-impact meetings both in person and via video calls to understand client needs and present customized, data-driven marketing solutions.

Leadership Pipeline: Assist other team members with digital sales strategies, audits, and proposal creation, acting as a collaborative strategic partner and resource.

Omnichannel Expertise: Expertly present and sell our full suite of digital products, including SEO/SEM, programmatic ads, social media, and web design.

Strategy & Analysis: Collaborate with the Digital Services and Account Management teams to ensure campaign performance meets client KPIs and identify upsell opportunities.

Continuous Learning: Maintain deep knowledge of industry trends and generative engine optimization to remain a trusted advisor to clients and peers.


Requirements

Experience: 3 - 5 years of proven digital marketing sales experience.

Track Record: A demonstrated history of delivering strong, consistent sales growth and consistently exceeding revenue targets.

Skill Set: Strong proficiency in prospecting, negotiating, and closing complex digital deals.

Communication: Exceptional oral and written communication skills with the ability to present confidently in various settings.

Leadership Potential: A proactive mindset and a desire to coach and support others in a fast-paced, high-growth environment.

Technical Aptitude: Familiarity with Google Business Suite, CRM systems, and proposal platforms.

Mobility: A valid state-issued driver’s license and a working vehicle for in-person market visits.

#IND2