The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... Programmatic and DSP * Elevate internal capabilities for programmatic/DSP buying * Drive full ...
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case ... Programmatic and DSP * Elevate internal capabilities for programmatic/DSP buying * Drive full ...
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
Home Manager
Erie, PA · On-site
$48K/yr
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
Home Manager
Erie, PA · On-site
$48K/yr
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
Home Manager
Erie, PA · On-site
$48K/yr
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
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Home Manager
Erie, PA · On-site
$48K/yr
... House Manager in the Erie area! As the leader of a home, ideal candidates will be aligned with ... Participates in bi-weekly Home Leader meetings and other programmatic or operational meetings as ...
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels * Build and optimize omnichannel patient journeys from first touchpoint ...
Develop patient acquisition campaigns across paid digital (Meta, Google, programmatic), pharmacy in-store, and CRM/SMS channels * Build and optimize omnichannel patient journeys from first touchpoint ...
Manager-Outcome - Jefferson Elkins Park
Montgomery, PA · On-site
Medical
Dental
Vision
Life
Retirement
Implements programmatic operational and business initiatives per program director. * Participates in Daily Admissions call. Participates in Daily Safety Huddle. * Manages daily operations of the ...
Manager-Outcome - Jefferson Elkins Park
Montgomery, PA · On-site
Medical
Dental
Vision
Life
Retirement
Implements programmatic operational and business initiatives per program director. * Participates in Daily Admissions call. Participates in Daily Safety Huddle. * Manages daily operations of the ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage team performance ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage team performance ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Havertown, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Havertown, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$50K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Butler, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Butler, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$48K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$48K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Philadelphia, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage team performance ...
Program Manager
Philadelphia, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train your team to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage team performance ...
Program Manager
Wrightsville, PA · On-site
$52K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Wrightsville, PA · On-site
$52K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Wrightsville, PA · On-site
$52K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Wrightsville, PA · On-site
$52K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Greensburg, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Program Manager
Greensburg, PA · On-site
$45K/yr
Medical
Dental
Vision
Retirement
PTO
Lead and train teams to support programmatic initiatives, goals, daily routines, and the unique needs of individuals with intellectual and developmental disabilities * Manage staff schedules and ...
Programmatic Manager information
See Pennsylvania salary details
$29.1K - $37.2K
1% of jobs
$37.2K - $45.3K
5% of jobs
$45.3K - $53.4K
3% of jobs
$53.4K - $61.5K
3% of jobs
$61.5K - $69.6K
3% of jobs
$69.6K - $77.7K
1% of jobs
$77.7K - $85.8K
1% of jobs
$85.8K - $94K
1% of jobs
$94K - $102.1K
1% of jobs
$102.1K - $110.2K
1% of jobs
$110.6K is the 25th percentile. Wages below this are outliers.
$110.2K - $118.3K
79% of jobs
$29.1K
$104.8K
$118.3K
How much do programmatic manager jobs pay per year?
How does a programmatic manager typically collaborate with creative and analytics teams?
What are the key skills and qualifications needed to thrive as a programmatic manager?
What is a programmatic manager?
What are the most commonly searched types of Programmatic jobs in Pennsylvania?
The most popular types of Programmatic jobs in Pennsylvania are:
What are popular job titles related to Programmatic Manager jobs in Pennsylvania?
For Programmatic Manager jobs in Pennsylvania, the most frequently searched job titles are:
What job categories do people searching Programmatic Manager jobs in Pennsylvania look for?
The top searched job categories for Programmatic Manager jobs in Pennsylvania are:
What cities in Pennsylvania are hiring for Programmatic Manager jobs?
Cities in Pennsylvania with the most Programmatic Manager job openings:

Full-time
Re-posted 27 days ago
Job description
The Senior Manager of Digital and Performance Marketing at Zippo Manufacturing Company/W.R. Case & Sons Cutlery will lead marketing initiatives across our portfolio of iconic American brands. This role owns the strategy, execution, and optimization of paid media (paid social, pay-per-click, and programmatic) along with email and SMS marketing and will be responsible for driving scalable customer acquisition and revenue growth, while also leveraging email as a high-impact owned channel for engagement and conversion. The role will oversee three staff and reports to the Vice President of Global Marketing.
The Senior Manager leads a high-impact function, and team, at the intersection of media, data, and creative-building a modern growth engine that balances brand storytelling with measurable performance outcomes.
PRIMARY DUTIES:
Leadership & Strategy
- Define and lead the overarching paid media and email marketing strategy
- Execute on Brand Team strategies for high impact organic content
- Manage and mentor a high-performing internal team and external agency partners
- Establish clear KPIs (CPA, ROAS, revenue contribution from email) and accountability frameworks
- Partner with leadership to align marketing investments with business growth goals
- Build annual roadmaps, including spending plan and revenue forecasting
Paid Media (Acquisition & Growth)
- Oversee strategy and execution across:
- Paid Social (Meta, TikTok, YouTube, LinkedIn etc.)
- PPC and Search (Google Ads, Performance Max)
- Programmatic and DSP
- Elevate internal capabilities for programmatic/DSP buying
- Drive full-funnel media planning, from awareness through conversion and remarketing
- Optimize budget allocation across channels to maximize incremental revenue and efficiency
- Implement rigorous testing frameworks (creative, audience, bidding strategies, landing pages)
- Identify and scale new customer acquisition opportunities and emerging platforms
Data, Analytics & Attribution
- Establish a unified measurement framework across digital channels with assistance from Business Intelligence group
- Lead attribution strategy, including multi-touch attribution and incrementality testing
- Build dashboards and reporting using established Business Intelligence platforms to provide clear visibility into performance and ROI
- Translate data into actionable insights that inform strategy, creative, and budget decisions
- Ensure accurate tracking (pixels, conversion APIs, tagging infrastructure)
Creative & Brand Integration
- Partner with creative and brand teams to develop high-performing, on-brand organic content
- Ensure consistency across paid and owned channels while optimizing for performance
- Guide creative testing strategies and improvement loops
- Balance performance marketing needs with the heritage and premium positioning of both brands
Technology & Innovation
- Advise on the tools in marketing technology stack with assistance of Marketing Operations group
- Stay ahead of industry trends in media buying, deliverability, automation, and AI-driven optimization
- Leverage first-party data strategies in response to evolving privacy regulations
- Identify opportunities to improve efficiency through tools, automation, and data integration
EDUCATION AND ADDITIONAL ELIGIBILITY QUALIFICATIONS:
- Bachelor's in Marketing, Communications, Digital Media/Digital Marketing, Data Analytics, or Business Administration, or equivalent relevant experience required
- 4-8+ years of experience in performance marketing, including paid media and email marketing
- Demonstrated Proficiency with Microsoft Office Suite
- Knowledge of Microsoft AX and D365 operating system, Shopify, DOMO, and Monday.com systems preferred
- Proven leadership experience managing teams and external partners
- Deep expertise across paid social, PPC/search, and programmatic/DSP platforms, as well as email marketing platforms and campaign optimization
- Strong analytical mindset with experience in attribution, forecasting, and performance optimization
- Experience managing and scaling media budgets
- Demonstrated success driving efficient customer acquisition and email-driven revenue growth in an eCommerce or DTC environment
- Direct programmatic ad buying experience, utilizing platforms such as TradeDesk, Amazon DSP, StackAdapt, etc.
This is a salaried-exempt, full on-site role located in Bradford, PA.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
About Zippo Manufacturing
Sourced by ZipRecruiter
Industry
Manufacturing
Company size
1,001 - 5,000 Employees
Headquarters location
Bradford, PA, US
Year founded
1932